This Is a Generic Brand Video | |
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Release date |
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Running time | 2 minutes 49 seconds |
This Is a Generic Brand Video was an advertising video created by Dissolve, [1] written by Kendra Eash [2] on McSweeney's, and narrated by Dallas McClain. [3]
Described as a hilarious ad poem that is "every cliché that ever was." [4]
"Using a specific ratio of Asian people to black people to women to white men, we want to make sure we represent your needs and interests – or at least a version of your skin colour – in our ads." [2]
This comedic video parodied the advertising industry and its commercial clichés while advertising its own company as a new entrant in the stock footage market.
This video won the 2015 Shorty Award for Best in B2B [5] and was nominated for the 2016 Webby Awards.
Dissolve website visitors increased by 9x the week the video launched while user signups and revenue also increased by 6x. [5]
To date, it has over 2.5MM views [6] on YouTube and 650K views on Vimeo. [7]
The video also received wide online media coverage from magazines and news article websites.
AdAge reported this brand video as "tragically funny" [8] while Fast Company labeled it "The Greatest Thing About The Absolute Worst In Advertising". [9]
Time commented that the video covered all the advertising trends in under three minutes. [10]
Other media sites such as Adweek, Vanity Fair, Forbes, and The Globe and Mail all shared this video.
This Is a Generic Presidential Campaign Ad - A fake presidential campaign ad that poked fun at the election that made the 2016 Shorty Award Finalist. [11]
This is a Generic Millennial Ad - A millennial version of This Is a Generic Brand Video created in collaboration with And/Or studio that shows how easy it is to appeal to anyone born between 1980 and 2000. [12]
This Is a Generic Brand Video | |
---|---|
Release date |
|
Running time | 2 minutes 49 seconds |
This Is a Generic Brand Video was an advertising video created by Dissolve, [1] written by Kendra Eash [2] on McSweeney's, and narrated by Dallas McClain. [3]
Described as a hilarious ad poem that is "every cliché that ever was." [4]
"Using a specific ratio of Asian people to black people to women to white men, we want to make sure we represent your needs and interests – or at least a version of your skin colour – in our ads." [2]
This comedic video parodied the advertising industry and its commercial clichés while advertising its own company as a new entrant in the stock footage market.
This video won the 2015 Shorty Award for Best in B2B [5] and was nominated for the 2016 Webby Awards.
Dissolve website visitors increased by 9x the week the video launched while user signups and revenue also increased by 6x. [5]
To date, it has over 2.5MM views [6] on YouTube and 650K views on Vimeo. [7]
The video also received wide online media coverage from magazines and news article websites.
AdAge reported this brand video as "tragically funny" [8] while Fast Company labeled it "The Greatest Thing About The Absolute Worst In Advertising". [9]
Time commented that the video covered all the advertising trends in under three minutes. [10]
Other media sites such as Adweek, Vanity Fair, Forbes, and The Globe and Mail all shared this video.
This Is a Generic Presidential Campaign Ad - A fake presidential campaign ad that poked fun at the election that made the 2016 Shorty Award Finalist. [11]
This is a Generic Millennial Ad - A millennial version of This Is a Generic Brand Video created in collaboration with And/Or studio that shows how easy it is to appeal to anyone born between 1980 and 2000. [12]