The Thrill Can Kill was an anti-drug campaign from the motion picture industry which ran from 1987 to 1990, by the Partnership for a Drug-Free America organization. Featuring celebrities such as Pee-wee Herman, Clint Eastwood, Nancy Reagan, Bette Midler, James Woods, Olivia Newton-John, Ally Sheedy, Dudley Moore, Roy Scheider, Roseanna Arquette, and Rae Dawn Chong, the anti-drug video spots ran 38 to 90 seconds in movie theaters. [1] The campaign was promoted by First Lady Nancy Reagan, with money and talent provided by the MPAA studios. [2] The first movie to feature a spot from the campaign was the July 1987 theatrical release of Jaws: The Revenge. [1]
The Thrill Can Kill was an anti-drug campaign from the motion picture industry which ran from 1987 to 1990, by the Partnership for a Drug-Free America organization. Featuring celebrities such as Pee-wee Herman, Clint Eastwood, Nancy Reagan, Bette Midler, James Woods, Olivia Newton-John, Ally Sheedy, Dudley Moore, Roy Scheider, Roseanna Arquette, and Rae Dawn Chong, the anti-drug video spots ran 38 to 90 seconds in movie theaters. [1] The campaign was promoted by First Lady Nancy Reagan, with money and talent provided by the MPAA studios. [2] The first movie to feature a spot from the campaign was the July 1987 theatrical release of Jaws: The Revenge. [1]