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Television news music is used by television stations to brand their news operations. Each television station uses an identifiable news theme; some themes are used by multiple stations while others are composed specifically for a certain station.
In the United States, news themes used on local television stations are typically organized into news music packages, with each theme within a package sharing a similar musical signature. A typical television news music package consists of anywhere from 50 to as many as 1000 cuts of music. One of the largest news music packages is Overture, created by Stephen Arnold Music. This package consists of a total of 36 themes and over 1000 cuts.
News music packages consist of the following: opens, closes, bumpers, topicals (promo beds), franchise opens/stingers, IDs, utility tracks, and billboards.
Stations within the same market area will always use different music packages, unless they are related to each other in some manner; this could be the case if two stations are owned by the same company or operated by the same company under a local marketing agreement (LMA), or one station contracts out its news production to the other. For example, in Fort Myers, Florida, ABC affiliate WZVN-TV is owned by Montclair Communications, Inc., while NBC affiliate WBBH-TV in the same market is owned by Hearst Television, which operates WZVN under an LMA. That said, both stations currently use This is Your News by Gari Communications. In newscasts airing on WZVN, NBC network ID stingers can be heard in the news opens, even though WZVN-TV is an ABC affiliate.
A case where the opposite of the aforementioned is true is in Denver, Colorado, where Fox affiliate KDVR and CW affiliate KWGN are owned by Nexstar Media Group.
Some news music packages are custom made for one station only, as opposed to syndicated packages which are used by multiple stations. While syndicated packages are normal in the industry, there are some stations that still use custom-made packages. Such examples include:
Some packages are custom-made for a specific station group company, or owned and operated stations and affiliates of a specific television network:
Some news music packages are accompanied by a station image package, featuring promotional jingles which often share the same musical signature as the parent news music package. Often, imaging packages include jingles for the holiday and elections. Such promotional packages first came to prominence in the United States in the 1970s, and had become widespread by the 1980s, used by many (though not all) television stations. Many memorable packages, such as Hello [6] and Turn to... by Frank Gari, were composed during this era, and some were even used on international and non-English stations.
Station image packages are designed to give a positive branding method for broadcast television stations. Many such packages from the 1970s and 1980s often portrayed stations in a community-oriented light, accompanied by footage of the stations' personalities participating in recreational activities and charity events with regular everyday people. [7] [8] By the 1990s, many stations had adopted a more hard-hitting approach to branding, resulting in a reduced demand for traditional promotion campaigns. However, a few stations which used Gari's Hello campaign briefly re-introduced it in the 2000s as part of their 50th anniversary celebrations. Davenport, Iowa station KWQC-TV, which had used the package into the 2010s, revived it in 2023 to commemorate 75 years on air. [9]
Besides standard news music packages, some stations had opted to use the soundtrack from some movies or other popular songs as their main news themes; examples include:
Certain news music packages used in the United States have also been used worldwide. Eyewitness News by Frank Gari has been picked up for use in overseas markets; it has been used by Hong Kong Cable News for its morning newscast, and POP TV in Slovenia for its main newscasts.
The News in Music (Tabloid Lament) (2017) by Thomas Meadowcroft is an orchestral work of TV news music specifically written for the concert hall. [16] Commissioned by the Southwest German Radio Symphony Orchestra, the work positions orchestral news music, stylistically reminiscent of TV news music cues from the 1970s and 1980s, in a live, acoustic setting. [17]
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This article has multiple issues. Please help
improve it or discuss these issues on the
talk page. (
Learn how and when to remove these template messages)
|
Television news music is used by television stations to brand their news operations. Each television station uses an identifiable news theme; some themes are used by multiple stations while others are composed specifically for a certain station.
In the United States, news themes used on local television stations are typically organized into news music packages, with each theme within a package sharing a similar musical signature. A typical television news music package consists of anywhere from 50 to as many as 1000 cuts of music. One of the largest news music packages is Overture, created by Stephen Arnold Music. This package consists of a total of 36 themes and over 1000 cuts.
News music packages consist of the following: opens, closes, bumpers, topicals (promo beds), franchise opens/stingers, IDs, utility tracks, and billboards.
Stations within the same market area will always use different music packages, unless they are related to each other in some manner; this could be the case if two stations are owned by the same company or operated by the same company under a local marketing agreement (LMA), or one station contracts out its news production to the other. For example, in Fort Myers, Florida, ABC affiliate WZVN-TV is owned by Montclair Communications, Inc., while NBC affiliate WBBH-TV in the same market is owned by Hearst Television, which operates WZVN under an LMA. That said, both stations currently use This is Your News by Gari Communications. In newscasts airing on WZVN, NBC network ID stingers can be heard in the news opens, even though WZVN-TV is an ABC affiliate.
A case where the opposite of the aforementioned is true is in Denver, Colorado, where Fox affiliate KDVR and CW affiliate KWGN are owned by Nexstar Media Group.
Some news music packages are custom made for one station only, as opposed to syndicated packages which are used by multiple stations. While syndicated packages are normal in the industry, there are some stations that still use custom-made packages. Such examples include:
Some packages are custom-made for a specific station group company, or owned and operated stations and affiliates of a specific television network:
Some news music packages are accompanied by a station image package, featuring promotional jingles which often share the same musical signature as the parent news music package. Often, imaging packages include jingles for the holiday and elections. Such promotional packages first came to prominence in the United States in the 1970s, and had become widespread by the 1980s, used by many (though not all) television stations. Many memorable packages, such as Hello [6] and Turn to... by Frank Gari, were composed during this era, and some were even used on international and non-English stations.
Station image packages are designed to give a positive branding method for broadcast television stations. Many such packages from the 1970s and 1980s often portrayed stations in a community-oriented light, accompanied by footage of the stations' personalities participating in recreational activities and charity events with regular everyday people. [7] [8] By the 1990s, many stations had adopted a more hard-hitting approach to branding, resulting in a reduced demand for traditional promotion campaigns. However, a few stations which used Gari's Hello campaign briefly re-introduced it in the 2000s as part of their 50th anniversary celebrations. Davenport, Iowa station KWQC-TV, which had used the package into the 2010s, revived it in 2023 to commemorate 75 years on air. [9]
Besides standard news music packages, some stations had opted to use the soundtrack from some movies or other popular songs as their main news themes; examples include:
Certain news music packages used in the United States have also been used worldwide. Eyewitness News by Frank Gari has been picked up for use in overseas markets; it has been used by Hong Kong Cable News for its morning newscast, and POP TV in Slovenia for its main newscasts.
The News in Music (Tabloid Lament) (2017) by Thomas Meadowcroft is an orchestral work of TV news music specifically written for the concert hall. [16] Commissioned by the Southwest German Radio Symphony Orchestra, the work positions orchestral news music, stylistically reminiscent of TV news music cues from the 1970s and 1980s, in a live, acoustic setting. [17]
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