 | This article's use of
external links may not follow Wikipedia's policies or guidelines. (September 2018) |
Telco-OTT (Over-The-Top) is where a telecommunications service provider delivers one or more services across an IP network. The IP networks is predominantly the public internet although sometimes telco cloud run services delivered via a corporation's existing IP-VPN from another provider, as opposed to the carrier's own access network. [1] It embraces a variety of telco services including communications (e.g. voice and messaging), content (e.g. TV and music) and cloud-based (e.g. compute and storage) offerings. [2]
Stimulated by the availability of high performance fixed and mobile broadband networks as well as the rapid adoption of smartphones and tablet computers, telco-OTT is viewed by a selection of industry analysts and media commentators as the mechanism that mobile network operators need to employ in order to compete with the vast and growing range of over-the-top (OTT) services provided by non-telco companies. [3]
Telco-OTT is a response to the fact that users will have multiple devices ( smartphones, laptops or other connected devices such as TVs, games consoles) which almost inevitably will have various different access providers (especially with the growth of public-access Wi-Fi). [4] So to deliver consistent telco-branded services, at some points at least, they will need to be delivered over 3rd-party access.
The term was first coined by telecoms industry analyst Dean Bubley who first published a report on it in February 2012, [5] but first used the term in a June 2011 presentation he gave at the eComm conference in SF. [6]
- Analysys Mason: "Telco OTT service case studies: next-generation mobile voice and messaging" (6 September 2012)
- Disruptive Analysis: "Telco-OTT Strategies & Case Studies: 'Give it a name!': The overlooked rise of telecom operators' own access-independent Internet services, for communications, content, cloud & connectivity" (February 2012)
- Martin Geddes Consulting: "Introduction to Telco-OTT Services" (3 May 2012)
- Ovum: "Mobile Operator Strategies for Defending Against OTT Competition" (12 September 2012)
- Telco-OTT Today
- Amazon Prime Statistics
- A few myths about telco and OTT models
- "How Mobile OTT is Ruling over Telco Operator" (June 15, 2017)
- ^ Telco-OTT Today
- ^ Chad Hart, "What is Telco-OTT?" (Acme Packet: 20 September 2012)
- ^ Andrew Orlowski, "How big telcos can repel the Valley's OTT insurgents" (The Register, 29 February 2012)
- ^ Paul Golding: "Fighting for voice: the saga of telcos vs OTT-players" (Vision Mobile: 9 February 2012)
- ^ Dean Bubley: "'Give it a name!': The overlooked rise of telecom operators' own access-independent Internet services, for communications, content, cloud & connectivity" (Disruptive Analysis: February 2012)
- ^ Dean Bubley, "What's next in Telecom, Mobile and Internet Communications" (San Francisco: eCommConf, 6 July 2011)
| This article's use of
external links may not follow Wikipedia's policies or guidelines. (September 2018) |
Telco-OTT (Over-The-Top) is where a telecommunications service provider delivers one or more services across an IP network. The IP networks is predominantly the public internet although sometimes telco cloud run services delivered via a corporation's existing IP-VPN from another provider, as opposed to the carrier's own access network. [1] It embraces a variety of telco services including communications (e.g. voice and messaging), content (e.g. TV and music) and cloud-based (e.g. compute and storage) offerings. [2]
Stimulated by the availability of high performance fixed and mobile broadband networks as well as the rapid adoption of smartphones and tablet computers, telco-OTT is viewed by a selection of industry analysts and media commentators as the mechanism that mobile network operators need to employ in order to compete with the vast and growing range of over-the-top (OTT) services provided by non-telco companies. [3]
Telco-OTT is a response to the fact that users will have multiple devices ( smartphones, laptops or other connected devices such as TVs, games consoles) which almost inevitably will have various different access providers (especially with the growth of public-access Wi-Fi). [4] So to deliver consistent telco-branded services, at some points at least, they will need to be delivered over 3rd-party access.
The term was first coined by telecoms industry analyst Dean Bubley who first published a report on it in February 2012, [5] but first used the term in a June 2011 presentation he gave at the eComm conference in SF. [6]
- Analysys Mason: "Telco OTT service case studies: next-generation mobile voice and messaging" (6 September 2012)
- Disruptive Analysis: "Telco-OTT Strategies & Case Studies: 'Give it a name!': The overlooked rise of telecom operators' own access-independent Internet services, for communications, content, cloud & connectivity" (February 2012)
- Martin Geddes Consulting: "Introduction to Telco-OTT Services" (3 May 2012)
- Ovum: "Mobile Operator Strategies for Defending Against OTT Competition" (12 September 2012)
- Telco-OTT Today
- Amazon Prime Statistics
- A few myths about telco and OTT models
- "How Mobile OTT is Ruling over Telco Operator" (June 15, 2017)
- ^ Telco-OTT Today
- ^ Chad Hart, "What is Telco-OTT?" (Acme Packet: 20 September 2012)
- ^ Andrew Orlowski, "How big telcos can repel the Valley's OTT insurgents" (The Register, 29 February 2012)
- ^ Paul Golding: "Fighting for voice: the saga of telcos vs OTT-players" (Vision Mobile: 9 February 2012)
- ^ Dean Bubley: "'Give it a name!': The overlooked rise of telecom operators' own access-independent Internet services, for communications, content, cloud & connectivity" (Disruptive Analysis: February 2012)
- ^ Dean Bubley, "What's next in Telecom, Mobile and Internet Communications" (San Francisco: eCommConf, 6 July 2011)