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I've substantially cut back and rewritten the article, removing a major section that was pure, unsourced WP:OR, and adding new information about earliest attestations from the 1950s sourced to a new, and apparently solid reference. This new source, however, is WP:TERTIARY, and thus should be replaced by proper WP:SECONDARY sources. Fortunately, this may not be as difficult as might otherwise be the case, since this tertiary source itself lists two secondary sources which should be tracked down and added to the article, replacing the current ref. The improved state of the article is such that the 2017 {{ unreliable}} tag is no longer needed per WP:WTRMT, and so I removed it. Mathglot ( talk) 08:52, 25 November 2019 (UTC) reply

It seems doubtful if this topic will ever gain enough content to be more than a stub, which would mean it fails WP:NOPAGE. Perhaps it should be considered for transwikification to Wikiquote? Mathglot ( talk) 09:56, 25 November 2019 (UTC) reply

There is a 1953 quotation at q:Motivation (which it appears Mathglot added, so thank you), and an entry at wikt:when the going gets tough, the tough get going. I suggest soft redirect to the latter with {{ wi}}. Cnilep ( talk) 02:18, 1 September 2022 (UTC) reply

• Support transwikification to Wiktionary. I've added minimal stuff to Wiktionary before, and am not too knowledgeable about the processes there, but I see that there's a 'Citations' tab (currently a red link) and I'd like to see that get used along with transwikification, perhaps with a link to wikiquote, or alternatively, with whatever wiktionary's equivalent is to our {{ Wikisource}} template. Mathglot ( talk) 04:19, 1 September 2022 (UTC) reply
  • I think the Wiktionary template you want is wikt:Template:seeCites (used on the dictionary entry, in conjunction with a citations page at wikt:Citations:when the going gets tough, the tough get going), or else wikt:Template:wikisource. The latter is probably easier, since it doesn't entail creating a new Wiktionary page. Cnilep ( talk) 01:30, 5 September 2022 (UTC) reply