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Word-of-mouth marketing article. This is not a forum for general discussion of the article's subject. |
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This article is or was the subject of a Wiki Education Foundation-supported course assignment. Further details are available on the course page. Student editor(s): Yeexyc.
Above undated message substituted from Template:Dashboard.wikiedu.org assignment by PrimeBOT ( talk) 05:04, 18 January 2022 (UTC)
This article was the subject of a Wiki Education Foundation-supported course assignment, between 26 May 2020 and 3 July 2020. Further details are available on the course page. Student editor(s): Jade71u.
Above undated message substituted from Template:Dashboard.wikiedu.org assignment by PrimeBOT ( talk) 05:04, 18 January 2022 (UTC)
"Word of mouth marketing", hyphenated or not, would seem not to be the more common name; searches find more occurences of "word of mouth advertising". One source may feel that name is technically incorrect, but the other source embraces it. White chocolate may not truly be chocolate, but it's still the common term. -- Nat Gertler ( talk) 01:26, 1 January 2011 (UTC)
Evangelism marketing should be retained as separate topic as it surely not part of word of mouth marketing. SanjeetKor ( talk) 11:05, 5 February 2016 (UTC)
This article was the subject of a Wiki Education Foundation-supported course assignment, between 17 January 2024 and 7 May 2024. Further details are available on the course page. Student editor(s): Wiki Helpful Edits ( article contribs).
— Assignment last updated by Eaturvegeez ( talk) 19:20, 10 February 2024 (UTC)
Hello! I am a student in a professional and technical editing course and over the next few weeks, I will be working on editing this article in my sandbox. I will be focusing on grammar issues, structure, and text inconsistencies. While editing, my goal is to clean this page by restructuring and making the article look marketable, as that is the topic of discussion. Wiki Helpful Edits ( talk) 18:18, 20 February 2024 (UTC)
As I read the introduction of this article, I realized that the definition of WOMM is unclear to readers. Within the Wikipedia: Manual of Style/Lead section, Wikipedia states that the leading section of an article should "define or identify the topic with a neutral point of view, but without being too specific." Currently, the lead reads as follows:
When reading the lead of this article, one sees that there is not a clear definition provided to readers. The current lead reads that Word-of-mouth marketing "differs from naturally occurring
word of mouth, in that it is actively influenced or encouraged by organizations." Nevertheless, this is also not a definition, as it merely provides a negation or a definition using contradiction. I suggest mediating this issue by including a definition of WOMM that is more clear, as gathered by
Litvin et al., 2008, written below:
This is the
talk page for discussing improvements to the
Word-of-mouth marketing article. This is not a forum for general discussion of the article's subject. |
Article policies
|
Find sources: Google ( books · news · scholar · free images · WP refs) · FENS · JSTOR · TWL |
This article is rated Start-class on Wikipedia's
content assessment scale. It is of interest to the following WikiProjects: | |||||||||||||||||||||
|
This article is or was the subject of a Wiki Education Foundation-supported course assignment. Further details are available on the course page. Student editor(s): Yeexyc.
Above undated message substituted from Template:Dashboard.wikiedu.org assignment by PrimeBOT ( talk) 05:04, 18 January 2022 (UTC)
This article was the subject of a Wiki Education Foundation-supported course assignment, between 26 May 2020 and 3 July 2020. Further details are available on the course page. Student editor(s): Jade71u.
Above undated message substituted from Template:Dashboard.wikiedu.org assignment by PrimeBOT ( talk) 05:04, 18 January 2022 (UTC)
"Word of mouth marketing", hyphenated or not, would seem not to be the more common name; searches find more occurences of "word of mouth advertising". One source may feel that name is technically incorrect, but the other source embraces it. White chocolate may not truly be chocolate, but it's still the common term. -- Nat Gertler ( talk) 01:26, 1 January 2011 (UTC)
Evangelism marketing should be retained as separate topic as it surely not part of word of mouth marketing. SanjeetKor ( talk) 11:05, 5 February 2016 (UTC)
This article was the subject of a Wiki Education Foundation-supported course assignment, between 17 January 2024 and 7 May 2024. Further details are available on the course page. Student editor(s): Wiki Helpful Edits ( article contribs).
— Assignment last updated by Eaturvegeez ( talk) 19:20, 10 February 2024 (UTC)
Hello! I am a student in a professional and technical editing course and over the next few weeks, I will be working on editing this article in my sandbox. I will be focusing on grammar issues, structure, and text inconsistencies. While editing, my goal is to clean this page by restructuring and making the article look marketable, as that is the topic of discussion. Wiki Helpful Edits ( talk) 18:18, 20 February 2024 (UTC)
As I read the introduction of this article, I realized that the definition of WOMM is unclear to readers. Within the Wikipedia: Manual of Style/Lead section, Wikipedia states that the leading section of an article should "define or identify the topic with a neutral point of view, but without being too specific." Currently, the lead reads as follows:
When reading the lead of this article, one sees that there is not a clear definition provided to readers. The current lead reads that Word-of-mouth marketing "differs from naturally occurring
word of mouth, in that it is actively influenced or encouraged by organizations." Nevertheless, this is also not a definition, as it merely provides a negation or a definition using contradiction. I suggest mediating this issue by including a definition of WOMM that is more clear, as gathered by
Litvin et al., 2008, written below: