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Marketing & Advertising Low‑importance This article is within the scope of WikiProject Marketing & Advertising, a collaborative effort to improve the coverage of Marketing on Wikipedia. If you would like to participate, please visit the project page, where you can join the discussion and see a list of open tasks.Marketing & AdvertisingWikipedia:WikiProject Marketing & AdvertisingTemplate:WikiProject Marketing & AdvertisingMarketing & Advertising articles Low This article has been rated as Low-importance on the importance scale. Retailing Low‑importance This article is within the scope of WikiProject Retailing, a collaborative effort to improve the coverage of retailing on Wikipedia. If you would like to participate, please visit the project page, where you can join the discussion and see a list of open tasks.RetailingWikipedia:WikiProject RetailingTemplate:WikiProject RetailingRetailing articles Low This article has been rated as Low-importance on the importance scale. Retailing To-do List: history watch purge Here are some tasks awaiting attention: Assess : SM Lanang Premier Copyedit : Retailing in India Expand :  :- Please expand this project's list of articles. The subcategories of Category:Retailers is also an excellent starting point. - Expand this project's image gallery page - More articles for expansion: Automated retail, Big-box store, Chain store, Hypermarket, Store manager NPOV : Retail loss prevention Photo : Retail design Stubs : Leakage (retail), Retail geography Verify : Department store, Discount store, Retail clerk, Retail in the Republic of Ireland, Retail media, Retail software, Suggested retail price Other : * Please add this project's banner {{ WikiProject Retailing}} to retail-related talk pages. Also, bots can be utilized to automate this task. Also, add biographies to the articles list. –When a task is completed, please remove it from the list.

I deled a non-verifiable statement in the lead and added two sentences explaining the principle of shopper marketing and the difference between itself and retail marketing. I referenced my source for the information. The sentences were written in a formal tone to increase formality and reduce the personal tone of the article.— Preceding unsigned comment added by Unioli ( talk • contribs) 2:46, 4 May 2022 (UTC)

I deleted a non-verifiable statement that credited P&G and Sam's Club as the founders of shopper marketing. — Preceding unsigned comment added by Unioli ( talk • contribs) 02:33, 23 March 2022 (UTC) reply

I reworded the first sentence of the description section to increase formality. I also moved some information from the description section to the lead. — Preceding unsigned comment added by Painfulprincess123 ( talk • contribs) 02:47, 23 March 2022 (UTC) reply