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Good work on this article. Just one comment: It is usually called "Profit impact of marketing strategy". They were originally assessing the impact of strategy on profitability, not the reverse. mydogategodshat 15:54, 28 Oct 2004 (UTC)
Hello Mydogategodshat. You've turned my original entry into something really useful, thanks. I always thought "on" was the wrong preposition ... but Dibb, Simkin, Pride and Ferrell give it that name. MattRevell
One small addition from my side: It is called "Profit Impact of Market Strategy" not "Marketing Strategy". Marketing obviously influences on the business performance and is captured in the study, the PIMS study however captures the whole market position of a company (internal as well as external, as described above) and has therefore a much bigger scale. Also interesting to know is that the Database is still being updated and used. This is done by PIMS associates in London. MAJ, London, Sep 2005 — Preceding unsigned comment added by 217.158.178.114 ( talk) 15:33, 8 September 2005 (UTC)
The result of the move request was: not moved.( non-admin closure) Calidum 18:09, 29 March 2019 (UTC)
Profit impact of marketing strategy →
Profit Impact of Market Strategy – Marketing obviously influences on the business performance and is captured in the study, the PIMS study however captures the whole market position of a company (internal as well as external, as described above) and has therefore a much bigger scale. Source:
https://www.referenceforbusiness.com/small/Op-Qu/Profit-Impact-of-Market-Strategies-PIMS.html
Moritz.911 (
talk) 15:39, 13 March 2019 (UTC) --Relisting.
KCVelaga (
talk) 14:58, 21 March 2019 (UTC) --Relisting.
SITH
(talk) 18:53, 28 March 2019 (UTC)
According to the book "The PIMS Principles, linking strategy to performance" by Robert D. Buzzell and Bradley T. Gale, the correct title should be "Profit Impact of Market Strategy". Buzzell, R.D. & Gale, B.T., 1987. The PIMS (Profit Impact of Market Strategy) principles: linking strategy to performance, New York: Free Press.
Please change the title of the article.
Kindest Regards — Preceding unsigned comment added by Moritz.911 ( talk • contribs) 14:51, 12 July 2019 (UTC)
![]() | This article is rated Start-class on Wikipedia's
content assessment scale. It is of interest to the following WikiProjects: | ||||||||||
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Good work on this article. Just one comment: It is usually called "Profit impact of marketing strategy". They were originally assessing the impact of strategy on profitability, not the reverse. mydogategodshat 15:54, 28 Oct 2004 (UTC)
Hello Mydogategodshat. You've turned my original entry into something really useful, thanks. I always thought "on" was the wrong preposition ... but Dibb, Simkin, Pride and Ferrell give it that name. MattRevell
One small addition from my side: It is called "Profit Impact of Market Strategy" not "Marketing Strategy". Marketing obviously influences on the business performance and is captured in the study, the PIMS study however captures the whole market position of a company (internal as well as external, as described above) and has therefore a much bigger scale. Also interesting to know is that the Database is still being updated and used. This is done by PIMS associates in London. MAJ, London, Sep 2005 — Preceding unsigned comment added by 217.158.178.114 ( talk) 15:33, 8 September 2005 (UTC)
The result of the move request was: not moved.( non-admin closure) Calidum 18:09, 29 March 2019 (UTC)
Profit impact of marketing strategy →
Profit Impact of Market Strategy – Marketing obviously influences on the business performance and is captured in the study, the PIMS study however captures the whole market position of a company (internal as well as external, as described above) and has therefore a much bigger scale. Source:
https://www.referenceforbusiness.com/small/Op-Qu/Profit-Impact-of-Market-Strategies-PIMS.html
Moritz.911 (
talk) 15:39, 13 March 2019 (UTC) --Relisting.
KCVelaga (
talk) 14:58, 21 March 2019 (UTC) --Relisting.
SITH
(talk) 18:53, 28 March 2019 (UTC)
According to the book "The PIMS Principles, linking strategy to performance" by Robert D. Buzzell and Bradley T. Gale, the correct title should be "Profit Impact of Market Strategy". Buzzell, R.D. & Gale, B.T., 1987. The PIMS (Profit Impact of Market Strategy) principles: linking strategy to performance, New York: Free Press.
Please change the title of the article.
Kindest Regards — Preceding unsigned comment added by Moritz.911 ( talk • contribs) 14:51, 12 July 2019 (UTC)