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This is a suggestion for https://commons.wikimedia.org/wiki/User:Nagle, I expect - would it be possible to add some end-users / consumers to the picture at /info/en/?search=Online_advertising#/media/File:Adservingfull.svg? (he person at the left of the diagram is a publisher, not a consumer, correct?)
I _think_ the end user's browser / apps / device / whatever makes a request to load some content, and that triggers a request to one or more Ad Exchanges, but I'm not actually sure. Adding a consumer or two to the diagram could help readers to connect concepts like DSPs to the descriptions of the various revenue models and how these are tracked. — Preceding unsigned comment added by Dwiddows ( talk • contribs) 16:16, 3 January 2019 (UTC)
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edit request to
Online advertising has been answered. Set the |answered= or |ans= parameter to no to reactivate your request. |
Dear established Wiki-User,
I have the following suggestions to extend and clarify the Wiki article on "Online Advertising". I would like to propose to change in sub chapter "Sponsored Search":
"Sponsored search (also called sponsored links, search ads, or paid search) allows advertisers to be included in the sponsored results of a search for selected keywords. Search ads are often sold via real-time auctions, where advertisers bid on keywords."
to: "Sponsored search (also called sponsored links, search ads, or paid search) allows advertisers to be included in the sponsored results of a search for selected keywords. Therefore, advertisers have to determine appropriate keywords, an ad position to aim for, and the ad’s content. [XX] Search ads are often sold via real-time auctions, where advertisers bid on keywords."
[XX] is a placeholder for the source.
Based on the guidelines to use reliable, I think that the following research article (published and went through peer-review-process) seems suitable: Schlangenotto, D., Kundisch, D., Poniatowski, M. 2018. What Drives Paid Search Success: A Systematic Literature Review, in: Proceedings of the 24th Americas Conference on Information Systems (AMCIS), New Orleans, USA. (link: https://aisel.aisnet.org/amcis2018/MetaResearch/Presentations/2/)
It would be thankful, if it would be possible to extend this article by my suggestions.
Best regards 131.234.166.58 ( talk) 07:49, 18 October 2019 (UTC)
![]() | This page is an archive of past discussions. Do not edit the contents of this page. If you wish to start a new discussion or revive an old one, please do so on the current talk page. |
This is a suggestion for https://commons.wikimedia.org/wiki/User:Nagle, I expect - would it be possible to add some end-users / consumers to the picture at /info/en/?search=Online_advertising#/media/File:Adservingfull.svg? (he person at the left of the diagram is a publisher, not a consumer, correct?)
I _think_ the end user's browser / apps / device / whatever makes a request to load some content, and that triggers a request to one or more Ad Exchanges, but I'm not actually sure. Adding a consumer or two to the diagram could help readers to connect concepts like DSPs to the descriptions of the various revenue models and how these are tracked. — Preceding unsigned comment added by Dwiddows ( talk • contribs) 16:16, 3 January 2019 (UTC)
![]() | This
edit request to
Online advertising has been answered. Set the |answered= or |ans= parameter to no to reactivate your request. |
Dear established Wiki-User,
I have the following suggestions to extend and clarify the Wiki article on "Online Advertising". I would like to propose to change in sub chapter "Sponsored Search":
"Sponsored search (also called sponsored links, search ads, or paid search) allows advertisers to be included in the sponsored results of a search for selected keywords. Search ads are often sold via real-time auctions, where advertisers bid on keywords."
to: "Sponsored search (also called sponsored links, search ads, or paid search) allows advertisers to be included in the sponsored results of a search for selected keywords. Therefore, advertisers have to determine appropriate keywords, an ad position to aim for, and the ad’s content. [XX] Search ads are often sold via real-time auctions, where advertisers bid on keywords."
[XX] is a placeholder for the source.
Based on the guidelines to use reliable, I think that the following research article (published and went through peer-review-process) seems suitable: Schlangenotto, D., Kundisch, D., Poniatowski, M. 2018. What Drives Paid Search Success: A Systematic Literature Review, in: Proceedings of the 24th Americas Conference on Information Systems (AMCIS), New Orleans, USA. (link: https://aisel.aisnet.org/amcis2018/MetaResearch/Presentations/2/)
It would be thankful, if it would be possible to extend this article by my suggestions.
Best regards 131.234.166.58 ( talk) 07:49, 18 October 2019 (UTC)