This page is an archive of past discussions. Do not edit the contents of this page. If you wish to start a new discussion or revive an old one, please do so on the current talk page. |
The correct title for the "news feed ads" section under display advertising, is Native advertising. Everything it describes is native advertising and the correct term should be used to avoid ambiguity. native ads wiki page — Preceding unsigned comment added by Adsguru ( talk • contribs) 17:09, 30 July 2015 (UTC)
The first of those articles just came up in a discussion at WP:AN/I#Programmatic Media. It seems to have much overlap with other online advertising articles, as does Online Target Advertising. Merge? Delete? Send both of those to AfD? Comments?
(On an unrelated note this Gizmodo article [1] has a readable explanation of how online advertising works, including all the bidding and intermediaries. Could be useful as a guide to making this subject more understandable.) John Nagle ( talk) 20:12, 23 October 2015 (UTC)
The discussion at the AfD for Programmatic Media indicated that the Online advertising area needs an article more accessible to the general reader. Somewhere, we need something which describes what happens when the user clicks on a link to a page with ads. All that tracking, bidding, ad selection, and delivery is covered across multiple articles in Wikipedia, but there's no overview. The Gizmodo article above is such an overview, and drawing from that, with new graphics, might be helpful. There are other articles on how online advertising works, but most of them are aimed at advertisers. See, for example, these videos on the digital advertising ecosystem: [2] [3]. The Internet Advertising Bureau has a good animated overview video. [4] Wikipedia needs something as understandable. John Nagle ( talk) 20:33, 24 October 2015 (UTC)
This page is an archive of past discussions. Do not edit the contents of this page. If you wish to start a new discussion or revive an old one, please do so on the current talk page. |
The correct title for the "news feed ads" section under display advertising, is Native advertising. Everything it describes is native advertising and the correct term should be used to avoid ambiguity. native ads wiki page — Preceding unsigned comment added by Adsguru ( talk • contribs) 17:09, 30 July 2015 (UTC)
The first of those articles just came up in a discussion at WP:AN/I#Programmatic Media. It seems to have much overlap with other online advertising articles, as does Online Target Advertising. Merge? Delete? Send both of those to AfD? Comments?
(On an unrelated note this Gizmodo article [1] has a readable explanation of how online advertising works, including all the bidding and intermediaries. Could be useful as a guide to making this subject more understandable.) John Nagle ( talk) 20:12, 23 October 2015 (UTC)
The discussion at the AfD for Programmatic Media indicated that the Online advertising area needs an article more accessible to the general reader. Somewhere, we need something which describes what happens when the user clicks on a link to a page with ads. All that tracking, bidding, ad selection, and delivery is covered across multiple articles in Wikipedia, but there's no overview. The Gizmodo article above is such an overview, and drawing from that, with new graphics, might be helpful. There are other articles on how online advertising works, but most of them are aimed at advertisers. See, for example, these videos on the digital advertising ecosystem: [2] [3]. The Internet Advertising Bureau has a good animated overview video. [4] Wikipedia needs something as understandable. John Nagle ( talk) 20:33, 24 October 2015 (UTC)