![]() | This is an archive of past discussions. Do not edit the contents of this page. If you wish to start a new discussion or revive an old one, please do so on the current talk page. |
Archive 1 | Archive 2 |
3 August 2007 Ogilvy Group UK anon adds known clients. [1] [2] [3] Adds several highly successful advertising campaigns.
6 February 2008 Editor Sandom, who edited J. G. Sandom a lot, edits this page. The Sandom page states: "From January 1997 through October 1999, Sandom served as Director of Interactive at OgilvyOne Worldwide"
They caused some controversy when they created an advertisment for a Ford motorcar which showed images of a cat being decapitated by the car's sunroof [4]
July, August 2006 Anon, deletes cat decapitated controvery ad and Category:WPP (now Category:WPP Group) [5] [6]
18:36, 8 November 2007 Cowbite (editor with less than 10 edits) removes cat decapitated controvery ad and all tags, adds sources to other sections. [7] [8]
Added by Hectorguinness [9] 22 May 2008
22 May 2009 Catfish99 adds. [10]
20:06, 18 December 2007 anon adds Tobacco instute [11]
Odessaukrain ( talk) 06:05, 30 June 2009 (UTC)
Should we remove the Asia Pulp & Paper company? There are probably dozens of companies which Asia Pulp & Paper deals with. I will let everyone decide. Odessaukrain ( talk) 06:07, 30 June 2009 (UTC)
I expanded the section on Ogilvy PR.
It may be worthwhile expanding the section on Ogilvy Government Relations, since this represents another venture into lobbying Congress for WPP's corporate clients et. al.
http://ipezone.blogspot.com/2007/11/wpps-dc-lobbying-monopoly.html —Preceding unsigned comment added by 88.104.53.140 ( talk) 15:39, 12 September 2010 (UTC)
Can someone who knows what they are doing add the Ogilvy logo to the infobox.
I have placed the example image there, but the Ogilvy logo is quite distinctive and I think the page would benefit from its inclusion. —Preceding unsigned comment added by 88.104.53.140 ( talk) 20:34, 12 September 2010 (UTC)
The controversy section seems biased. Its as if somone is suggesting that the entire company is full of criminals. A member of my familly works at Ogilvy Commonhealth and he is not an ilegalising terrorist! — Preceding unsigned comment added by Jahaan2004 ( talk • contribs) 05:35, 30 May 2012 (UTC)
This section has been tagged since March 2008 that it needs sources. I am removing it to the talk page:
== History ==
{{Refimprove|date=March 2008}}
1948 - David Ogilvy, age 39, opens Ogilvy, Benson and Mather in New York with two partners
1951 - Agency wins Hathaway Shirts account. David Ogilvy invents the “Hathaway Man.” Sales increase by 160%; “Guinness Guide to Oysters” is the first ad David wrote as head of O&M;.
1952 - “Come to Britain” campaign for British tourism moves Britain from 5th to 1st U.S. tourism destination.
1953 - OBM ranks 51st among U.S. agencies, with billings of $10.7 million.
1955 - O&M helps launch Dove as “1/4 cleansing cream” – same premise sells brand today.
1956 – Ogilvy borrows “Titus Moody” character for Pepperidge Farm – campaign runs 30+ yrs.
1959 - O&M wins Maxwell House account – relations with Kraft started; Barbie is born.
1960 – Wins Shell oil – doubles agency billing to 50 mil; Rolls-Royce – one of the most famous car ads “At 60 miles an hour the loudest noise in this new Rolls-Royce comes from the electronic clock”.
1961 – Launches 1st sears campaign; wins KLM Royal Dutch Airlines- 25yrs later launches Flying Dutchman frequent flyer program for them.
1962 – O&M wins American Express – “Don’t leave home without it” & “Do you know me”
1963 David writes Confessions of an Advertising Man- International best-seller
1964 – David invents “Schweppervescence” – 500% increase over nine years in sales of Schweppes- campaign runs 18 yrs.
1965 - O&M merges with former parent Mather & Crowther(1850) – 1966 goes public.
1969 – Hershey client – builds them into #1 US chocolate maker.
1972 – O&M Direct (OgilvyOne Worldwide) opens and launches the “Quite frankly, the American Express Card is not for everyone” letter - mailed 280 mil times over 12 yrs.
1975 - Ford becomes O&M Europe client.
1976 - Launches Yellow Pages division, now OgilvyOne Directory Advertising.
1978 - O&M Bombay launches Indian Cancer Society campaign – within 2 mo. ICS check-up visits increase by 200%; Kimberly-Clark introduces Huggies: O&M “Happy Babies campaign establishes it as #1 diaper brand in the US.
1979 - opens office in China – O&M produces first direct response commercial in Mandarin for American Express.
1980 – The advertising agency Ogilvy & Mather, founded by advertising legend
David Ogilvy, created its subsidiary Ogilvy & Mather Public Relations Inc. (O&MPR).
1982 - Launches Barbie Fan Club in France – 120,000 girls join in first year.
1983 - David writes Ogilvy On Advertising – best seller and industry text; Duracell becomes client; launches NutraSweet with mail-in coupon for aspartame gum balls – almost 3 million consumers get their first taste by mail.
1984 – 1st global agency to provide clients “electronic marketing” services later OgilvyInteractive.
1986 – O&M London wins Lucozade sports drink account.
1989 – Wins the annual Ford Marketing Excellence Award, wins it 6 more times in a row; 1st western ad agency to officially open in Soviet Union; WPPGroup acquires OM-David becomes non-executive WPP Chairman for 3 yrs.
1990 – O&M Direct wins DMA Diamond Echo Award 2 yrs in a row for Ryder’s “Moving Advantage” and “Crying” campaigns; Advertising Age names American Express “Portrait” series “Print Campaign of the Decade”
1991 – O&M Paris wins Cannes Grand Prix for Nestle Perrier “La Lionne” commercial.
1992 – Creates the Pond’s institute campaign in France; wins DHL account; Jaguar became North America O&M client. Sales increased more than 125%.
1993 – Wins first Nokia assignment; launches the American Express ”Charge Against Hunger” campaign. Which helped to provide more than 150 mil lbs. of food to people in need; Advertising Research Foundation establishes David Ogilvy Award to recognize campaigns that “best utilize quality and relevant research in their development”; OgilvyInteractive invents new marketing medium by inserting diskette in Forbes magazine – 8 out of 10 subscribers who responded asked to receive electronic catalog of products and services.
1994 – O&M Frankfurt wins Dresdner Bank account; IBM makes advertising history – consolidates worldwide account at O&M “one Brand, One Voice” unites Big Blue; O&M Paris helps transform EuroDisney into successful Disneyland Paris
1995 – OgilvyOne helps American Express launch global “Membership Rewards” loyalty program; O&M Japan opens in Tokyo; Kodak selects O&M Atlanta for single assignment. O&M Worldwide today manages total global account.
1996 – Wins Unilever’s Helene Curtis line worldwide; OgilvyOne Madrid’s mail campaign introducing Telefonica’s new online-access service, Infovia, brings in 11% response rate and wins prestigious Gold Mailbox Echo; Advertising Age names O&M Rightford (South Africa) International Agency of the Year; wins Sheraton; Standard O&M merges with Denison in Brazil, making O&M one of the largest agencies in the country; O&M London wins Unilever’s Impulse fragrance European account. In 1 yr, award-winning campaign helps sales rise 30%.
1997 – O&M and J.Walter Thompson pool media forces as MindShare in Europe and Asia and the Alliance in the U.S.;Punto O&M’s commercial for newspaper El Pais named Uruguay’s “Ad of the Decade”; launches new brand identity for KFC to reflect the spirit and heritage of founder Colonel Sanders; documentary film Advertising On Ogilvy is accepted into permanent collection of the Museum of Television & Radio in New York; O&M’s Results Advertising wins “Asian Creative Ad of the Year” for Black Cat Whiskey; largest advertising agency in Hong Kong and China.
1998 – named “Number One Interactive Ad Agency” – 1998, by Adweek; wins 2 premier Cyber Lions awards at Cannes Advertising Festival for Campaign Magazine On-line and the IBM Olympic Luge Game. Launches tele business, including hiring Matt Durawa
1999 – July 22 David dies.
2000 – Wins BP, Motorola and SAP; named “North America Agency of the Year” by AdWeek.
2001 – OgilvyInteractive named “Best Integrated Agency” by AdWeek; named “North America Agency of the Year” by AdWeek.
2002 – OgilvyPR becomes #1 in China; wins Grand EFFIE for IBM Infrastructure Campaign; OgilvyPR wins Network of the Year.
2003 – Wins Cisco and DuPont; 4 Ogilvy Offices: Ogilvy Italy, Ogilvy Mexico, Ogilvy Asia Pacific, and Dialogue Marketing win “Agency of the Year”.
2004 - Ogilvy celebrates 10 years as IBM's Agency of Record; OgilvyOne worldwide hosts the first Verge: the Global Digital Summit in NYC; Brian Fetherstonhaugh becomes Chief Executive Officer of OgilvyOne Worldwide.
2005 – OgilvyInteractive North America named AdWeek’s 2004 “Interactive Agency of the Year”; BtoB Magazine names OgilvyOne North America Direct Agency of the Year; The Dove Firming Campaign wins the Grand Prix in the Euro Effies; Jock Elliott, Ogilvy’s Chairman Emeritus, dies in his sleep in Westchester County, NY.
2006 – Neo@Ogilvy Launches Globally; Ogilvy Group UK 100 yrs; Dove’s “The Campaign for Real Beauty” wins the 2006 Grand Effie Award.
2007 – Ogilvy Introduces OgilvyAction; Ogilvy North America Appoints Chief Digital Officer; Rory Sutherland Named Jury President for Cannes Direct Lions
2008 - The 25th anniversary of OgilvyInteractive and 60th anniversary of Ogilvy & Mather
2009 - Miles Young becomes CEO with effect from 1st January 2009 replacing Shelly Lazarus
[1]
Odessaukrain ( talk) 06:18, 30 June 2009 (UTC)
References
In "History" is it really wikipedic to describe David Ogilvy with this effusive - "His entry into the company of giants started with several iconic campaigns:"? We're talking about an ad buyer, not Charlemagne. BlueSalix ( talk) 22:03, 9 January 2013 (UTC)
The "Notable Campaigns" section seems to be a few recent controversies, not "notable campaigns." Shouldn't it include things like Dove or American Express, which are some of the best-known ad campaigns ever? Carlo ( talk) 02:22, 30 September 2014 (UTC)
Hello to anyone who has this page watchlisted or comes across this message. I have been working on behalf of Ogilvy & Mather (as part of my job with Beutler Ink) to research and prepare a more thorough version of this article. As I have a financial COI here, I will not be making any direct edits to the entry myself.
The current version is incomplete, lacks information about the agency's history and services, and places too much emphasis on specific news items. I'd like to work with editors to make improvements in each of the article's sections, but to start, I am sharing just a draft for the History section.
This new draft can be viewed in my userspace here:
This draft includes everything that's in the article now, but is considerably longer, taking into account the entirety of the firm's 150+ year history, including its predecessor, Mather & Crowther, which does not have its own article. I broke up the material into several sections of about equal length for ease of reading and to help readers find specific information they might be looking for. I aimed to write neutrally and to source the draft thoroughly using reliable, independent sources.
Along with this draft, I'd also like to suggest moving the paragraph that begins "In 2005, Shona Seifert and Thomas Early" to the Notable campaigns section. I initially tried incorporating it into the History section I'm proposing, but it stuck out. I think that since this controversy was about a particular piece of work and it includes a reasonable level of detail about the campaign, it's a good fit for the Notable campaigns section.
I'm happy to address any questions or feedback editors may have on the draft. Please make edits or ask me to make changes to make it ready to take live. Thanks! Heatherer ( talk) 16:53, 6 November 2015 (UTC)
created leading non-branded advertising campaigns such as 'an apple a day keeps the doctor away'." They may have used the phrase in a campaign, but they don't seem to have coined it. [13] KateWishing ( talk) 18:02, 6 November 2015 (UTC)
last=
and ref=harv
parameters (which I fixed in my edit).
KateWishing (
talk) 19:13, 24 November 2015 (UTC)
As I mentioned to KateWishing above, I've been working on a replacement for the Notable campaigns section of the article since the current version only includes three campaigns. That draft is now complete and ready for editors to review. I've renamed the resulting section draft Major work and put it in my userspace here:
I included the campaigns and client work that most frequently was mentioned as notable in sources. Some of them appear briefly in the History section, but I included more detail here. I also included a few controversial campaigns, two of which are in the article currently.
A quick note on sourcing: I've included references already in the live article above the draft to avoid cite errors later on. These can be left out if the draft is moved to the live article.
If editors could please take a look and let me know what they think, I'd appreciate it. I'm open to any feedback regarding language, sourcing, or information included. In the case that everything looks OK, I'd ask that another editor move this section to the live article. To reiterate, I've prepared this draft on Ogilvy & Mather's behalf and, because of this COI, will not be making edits myself. Thanks! Heatherer ( talk) 16:43, 23 December 2015 (UTC)
awareness of the theme among upper-income men jumped by 140 percent", but your revision said "
awareness of the company rose 140 percent". I changed it to a different statistic from the same source. And now I've merged your proposal into the article. KateWishing ( talk) 00:23, 22 January 2016 (UTC)
Hi all! It was announced today that John Seifert is now the CEO of Ogilvy & Mather, taking over for Miles Young. Can someone update the "key people" parameter in the infobox and also update the History section? My suggestion would be to change the last paragraph to the following:
References
Oxfeld15
was invoked but never defined (see the
help page).As I've mentioned before, I'm refraining from making updates myself due to my financial conflict of interest: I am working on behalf of Ogilvy as part of my work at Beutler Ink. I'd appreciate if another editor could make these changes! In addition, I still have an open request above related to the agency's major work. Thanks! Heatherer ( talk) 22:35, 20 January 2016 (UTC)
Hi again. I've drafted two new sections for this article and have a few updates for the infobox I'd like to propose.
Both of the sections can be found on my userspace here. The first section, Services, is meant to replace the entry's current Services section which is both outdated and incomplete (it mainly just discusses Ogilvy Public Relations). My draft details each of the agency's offerings and its various units and practices.
The second section, Company culture, is entirely new and discusses the agency culture that David Ogilvy formed and also some of the agency's pro bono work. I think based on the number of sources that cover these things, it makes sense to add this section to the article.
Finally, here are my suggestions for the infobox:
I welcome comments and any other feedback editors have about the drafts or my suggestions. My aim was to prepare material that's neutral and consistent with Wikipedia's guidelines and policies, and I'm open to making changes to get it there. To be clear, I won't be making any direct edits to the article due to my financial conflict of interest. If any of my proposals appear to be an improvement over what is already in the article, I will be looking for help placing it in the live article. As a side note, I have some photos that can be added to the article and will be posting them soon. Thanks! Heatherer ( talk) 00:47, 23 February 2016 (UTC)
I'm starting a new thread to discuss a couple of smaller improvements that can be made to this article. This is in addition to my request above asking editors to review the Services and Company culture drafts and suggestions for the infobox.
First, I've revised the introduction to better reflect the current content of the article. Editors may review it below:
Second, I've uploaded the following images to Wikimedia Commons and they may be added to this article as editors see fit:
Finally, I realized that I left out mention of Tham Khai Meng in my draft for the History section. Can other editors review the material I've prepped below and let me know what they think about revising the fifth paragraph of the 2000s section to include the following?
References
OLeary13
was invoked but never defined (see the
help page).As mentioned in previous requests above, I am working as a paid consultant, so I will not be making any edits myself. I'm open to feedback or suggestions other editors have about any of the above items. Thanks! Heatherer ( talk) 20:59, 30 March 2016 (UTC)
References
![]() | This edit request by an editor with a conflict of interest has now been answered. |
Hello! I am finishing up my involvement with this project, so here are final edits I'd like to propose and a few outstanding items. I'd appreciate it if any editors watching this page would look through these requests and make changes that seem appropriate.
References
This was a fun article to work on and I appreciate all the help I have received thus far. Thanks very much. Heatherer ( talk) 20:55, 16 May 2016 (UTC)
![]() | This is an archive of past discussions. Do not edit the contents of this page. If you wish to start a new discussion or revive an old one, please do so on the current talk page. |
Archive 1 | Archive 2 |
3 August 2007 Ogilvy Group UK anon adds known clients. [1] [2] [3] Adds several highly successful advertising campaigns.
6 February 2008 Editor Sandom, who edited J. G. Sandom a lot, edits this page. The Sandom page states: "From January 1997 through October 1999, Sandom served as Director of Interactive at OgilvyOne Worldwide"
They caused some controversy when they created an advertisment for a Ford motorcar which showed images of a cat being decapitated by the car's sunroof [4]
July, August 2006 Anon, deletes cat decapitated controvery ad and Category:WPP (now Category:WPP Group) [5] [6]
18:36, 8 November 2007 Cowbite (editor with less than 10 edits) removes cat decapitated controvery ad and all tags, adds sources to other sections. [7] [8]
Added by Hectorguinness [9] 22 May 2008
22 May 2009 Catfish99 adds. [10]
20:06, 18 December 2007 anon adds Tobacco instute [11]
Odessaukrain ( talk) 06:05, 30 June 2009 (UTC)
Should we remove the Asia Pulp & Paper company? There are probably dozens of companies which Asia Pulp & Paper deals with. I will let everyone decide. Odessaukrain ( talk) 06:07, 30 June 2009 (UTC)
I expanded the section on Ogilvy PR.
It may be worthwhile expanding the section on Ogilvy Government Relations, since this represents another venture into lobbying Congress for WPP's corporate clients et. al.
http://ipezone.blogspot.com/2007/11/wpps-dc-lobbying-monopoly.html —Preceding unsigned comment added by 88.104.53.140 ( talk) 15:39, 12 September 2010 (UTC)
Can someone who knows what they are doing add the Ogilvy logo to the infobox.
I have placed the example image there, but the Ogilvy logo is quite distinctive and I think the page would benefit from its inclusion. —Preceding unsigned comment added by 88.104.53.140 ( talk) 20:34, 12 September 2010 (UTC)
The controversy section seems biased. Its as if somone is suggesting that the entire company is full of criminals. A member of my familly works at Ogilvy Commonhealth and he is not an ilegalising terrorist! — Preceding unsigned comment added by Jahaan2004 ( talk • contribs) 05:35, 30 May 2012 (UTC)
This section has been tagged since March 2008 that it needs sources. I am removing it to the talk page:
== History ==
{{Refimprove|date=March 2008}}
1948 - David Ogilvy, age 39, opens Ogilvy, Benson and Mather in New York with two partners
1951 - Agency wins Hathaway Shirts account. David Ogilvy invents the “Hathaway Man.” Sales increase by 160%; “Guinness Guide to Oysters” is the first ad David wrote as head of O&M;.
1952 - “Come to Britain” campaign for British tourism moves Britain from 5th to 1st U.S. tourism destination.
1953 - OBM ranks 51st among U.S. agencies, with billings of $10.7 million.
1955 - O&M helps launch Dove as “1/4 cleansing cream” – same premise sells brand today.
1956 – Ogilvy borrows “Titus Moody” character for Pepperidge Farm – campaign runs 30+ yrs.
1959 - O&M wins Maxwell House account – relations with Kraft started; Barbie is born.
1960 – Wins Shell oil – doubles agency billing to 50 mil; Rolls-Royce – one of the most famous car ads “At 60 miles an hour the loudest noise in this new Rolls-Royce comes from the electronic clock”.
1961 – Launches 1st sears campaign; wins KLM Royal Dutch Airlines- 25yrs later launches Flying Dutchman frequent flyer program for them.
1962 – O&M wins American Express – “Don’t leave home without it” & “Do you know me”
1963 David writes Confessions of an Advertising Man- International best-seller
1964 – David invents “Schweppervescence” – 500% increase over nine years in sales of Schweppes- campaign runs 18 yrs.
1965 - O&M merges with former parent Mather & Crowther(1850) – 1966 goes public.
1969 – Hershey client – builds them into #1 US chocolate maker.
1972 – O&M Direct (OgilvyOne Worldwide) opens and launches the “Quite frankly, the American Express Card is not for everyone” letter - mailed 280 mil times over 12 yrs.
1975 - Ford becomes O&M Europe client.
1976 - Launches Yellow Pages division, now OgilvyOne Directory Advertising.
1978 - O&M Bombay launches Indian Cancer Society campaign – within 2 mo. ICS check-up visits increase by 200%; Kimberly-Clark introduces Huggies: O&M “Happy Babies campaign establishes it as #1 diaper brand in the US.
1979 - opens office in China – O&M produces first direct response commercial in Mandarin for American Express.
1980 – The advertising agency Ogilvy & Mather, founded by advertising legend
David Ogilvy, created its subsidiary Ogilvy & Mather Public Relations Inc. (O&MPR).
1982 - Launches Barbie Fan Club in France – 120,000 girls join in first year.
1983 - David writes Ogilvy On Advertising – best seller and industry text; Duracell becomes client; launches NutraSweet with mail-in coupon for aspartame gum balls – almost 3 million consumers get their first taste by mail.
1984 – 1st global agency to provide clients “electronic marketing” services later OgilvyInteractive.
1986 – O&M London wins Lucozade sports drink account.
1989 – Wins the annual Ford Marketing Excellence Award, wins it 6 more times in a row; 1st western ad agency to officially open in Soviet Union; WPPGroup acquires OM-David becomes non-executive WPP Chairman for 3 yrs.
1990 – O&M Direct wins DMA Diamond Echo Award 2 yrs in a row for Ryder’s “Moving Advantage” and “Crying” campaigns; Advertising Age names American Express “Portrait” series “Print Campaign of the Decade”
1991 – O&M Paris wins Cannes Grand Prix for Nestle Perrier “La Lionne” commercial.
1992 – Creates the Pond’s institute campaign in France; wins DHL account; Jaguar became North America O&M client. Sales increased more than 125%.
1993 – Wins first Nokia assignment; launches the American Express ”Charge Against Hunger” campaign. Which helped to provide more than 150 mil lbs. of food to people in need; Advertising Research Foundation establishes David Ogilvy Award to recognize campaigns that “best utilize quality and relevant research in their development”; OgilvyInteractive invents new marketing medium by inserting diskette in Forbes magazine – 8 out of 10 subscribers who responded asked to receive electronic catalog of products and services.
1994 – O&M Frankfurt wins Dresdner Bank account; IBM makes advertising history – consolidates worldwide account at O&M “one Brand, One Voice” unites Big Blue; O&M Paris helps transform EuroDisney into successful Disneyland Paris
1995 – OgilvyOne helps American Express launch global “Membership Rewards” loyalty program; O&M Japan opens in Tokyo; Kodak selects O&M Atlanta for single assignment. O&M Worldwide today manages total global account.
1996 – Wins Unilever’s Helene Curtis line worldwide; OgilvyOne Madrid’s mail campaign introducing Telefonica’s new online-access service, Infovia, brings in 11% response rate and wins prestigious Gold Mailbox Echo; Advertising Age names O&M Rightford (South Africa) International Agency of the Year; wins Sheraton; Standard O&M merges with Denison in Brazil, making O&M one of the largest agencies in the country; O&M London wins Unilever’s Impulse fragrance European account. In 1 yr, award-winning campaign helps sales rise 30%.
1997 – O&M and J.Walter Thompson pool media forces as MindShare in Europe and Asia and the Alliance in the U.S.;Punto O&M’s commercial for newspaper El Pais named Uruguay’s “Ad of the Decade”; launches new brand identity for KFC to reflect the spirit and heritage of founder Colonel Sanders; documentary film Advertising On Ogilvy is accepted into permanent collection of the Museum of Television & Radio in New York; O&M’s Results Advertising wins “Asian Creative Ad of the Year” for Black Cat Whiskey; largest advertising agency in Hong Kong and China.
1998 – named “Number One Interactive Ad Agency” – 1998, by Adweek; wins 2 premier Cyber Lions awards at Cannes Advertising Festival for Campaign Magazine On-line and the IBM Olympic Luge Game. Launches tele business, including hiring Matt Durawa
1999 – July 22 David dies.
2000 – Wins BP, Motorola and SAP; named “North America Agency of the Year” by AdWeek.
2001 – OgilvyInteractive named “Best Integrated Agency” by AdWeek; named “North America Agency of the Year” by AdWeek.
2002 – OgilvyPR becomes #1 in China; wins Grand EFFIE for IBM Infrastructure Campaign; OgilvyPR wins Network of the Year.
2003 – Wins Cisco and DuPont; 4 Ogilvy Offices: Ogilvy Italy, Ogilvy Mexico, Ogilvy Asia Pacific, and Dialogue Marketing win “Agency of the Year”.
2004 - Ogilvy celebrates 10 years as IBM's Agency of Record; OgilvyOne worldwide hosts the first Verge: the Global Digital Summit in NYC; Brian Fetherstonhaugh becomes Chief Executive Officer of OgilvyOne Worldwide.
2005 – OgilvyInteractive North America named AdWeek’s 2004 “Interactive Agency of the Year”; BtoB Magazine names OgilvyOne North America Direct Agency of the Year; The Dove Firming Campaign wins the Grand Prix in the Euro Effies; Jock Elliott, Ogilvy’s Chairman Emeritus, dies in his sleep in Westchester County, NY.
2006 – Neo@Ogilvy Launches Globally; Ogilvy Group UK 100 yrs; Dove’s “The Campaign for Real Beauty” wins the 2006 Grand Effie Award.
2007 – Ogilvy Introduces OgilvyAction; Ogilvy North America Appoints Chief Digital Officer; Rory Sutherland Named Jury President for Cannes Direct Lions
2008 - The 25th anniversary of OgilvyInteractive and 60th anniversary of Ogilvy & Mather
2009 - Miles Young becomes CEO with effect from 1st January 2009 replacing Shelly Lazarus
[1]
Odessaukrain ( talk) 06:18, 30 June 2009 (UTC)
References
In "History" is it really wikipedic to describe David Ogilvy with this effusive - "His entry into the company of giants started with several iconic campaigns:"? We're talking about an ad buyer, not Charlemagne. BlueSalix ( talk) 22:03, 9 January 2013 (UTC)
The "Notable Campaigns" section seems to be a few recent controversies, not "notable campaigns." Shouldn't it include things like Dove or American Express, which are some of the best-known ad campaigns ever? Carlo ( talk) 02:22, 30 September 2014 (UTC)
Hello to anyone who has this page watchlisted or comes across this message. I have been working on behalf of Ogilvy & Mather (as part of my job with Beutler Ink) to research and prepare a more thorough version of this article. As I have a financial COI here, I will not be making any direct edits to the entry myself.
The current version is incomplete, lacks information about the agency's history and services, and places too much emphasis on specific news items. I'd like to work with editors to make improvements in each of the article's sections, but to start, I am sharing just a draft for the History section.
This new draft can be viewed in my userspace here:
This draft includes everything that's in the article now, but is considerably longer, taking into account the entirety of the firm's 150+ year history, including its predecessor, Mather & Crowther, which does not have its own article. I broke up the material into several sections of about equal length for ease of reading and to help readers find specific information they might be looking for. I aimed to write neutrally and to source the draft thoroughly using reliable, independent sources.
Along with this draft, I'd also like to suggest moving the paragraph that begins "In 2005, Shona Seifert and Thomas Early" to the Notable campaigns section. I initially tried incorporating it into the History section I'm proposing, but it stuck out. I think that since this controversy was about a particular piece of work and it includes a reasonable level of detail about the campaign, it's a good fit for the Notable campaigns section.
I'm happy to address any questions or feedback editors may have on the draft. Please make edits or ask me to make changes to make it ready to take live. Thanks! Heatherer ( talk) 16:53, 6 November 2015 (UTC)
created leading non-branded advertising campaigns such as 'an apple a day keeps the doctor away'." They may have used the phrase in a campaign, but they don't seem to have coined it. [13] KateWishing ( talk) 18:02, 6 November 2015 (UTC)
last=
and ref=harv
parameters (which I fixed in my edit).
KateWishing (
talk) 19:13, 24 November 2015 (UTC)
As I mentioned to KateWishing above, I've been working on a replacement for the Notable campaigns section of the article since the current version only includes three campaigns. That draft is now complete and ready for editors to review. I've renamed the resulting section draft Major work and put it in my userspace here:
I included the campaigns and client work that most frequently was mentioned as notable in sources. Some of them appear briefly in the History section, but I included more detail here. I also included a few controversial campaigns, two of which are in the article currently.
A quick note on sourcing: I've included references already in the live article above the draft to avoid cite errors later on. These can be left out if the draft is moved to the live article.
If editors could please take a look and let me know what they think, I'd appreciate it. I'm open to any feedback regarding language, sourcing, or information included. In the case that everything looks OK, I'd ask that another editor move this section to the live article. To reiterate, I've prepared this draft on Ogilvy & Mather's behalf and, because of this COI, will not be making edits myself. Thanks! Heatherer ( talk) 16:43, 23 December 2015 (UTC)
awareness of the theme among upper-income men jumped by 140 percent", but your revision said "
awareness of the company rose 140 percent". I changed it to a different statistic from the same source. And now I've merged your proposal into the article. KateWishing ( talk) 00:23, 22 January 2016 (UTC)
Hi all! It was announced today that John Seifert is now the CEO of Ogilvy & Mather, taking over for Miles Young. Can someone update the "key people" parameter in the infobox and also update the History section? My suggestion would be to change the last paragraph to the following:
References
Oxfeld15
was invoked but never defined (see the
help page).As I've mentioned before, I'm refraining from making updates myself due to my financial conflict of interest: I am working on behalf of Ogilvy as part of my work at Beutler Ink. I'd appreciate if another editor could make these changes! In addition, I still have an open request above related to the agency's major work. Thanks! Heatherer ( talk) 22:35, 20 January 2016 (UTC)
Hi again. I've drafted two new sections for this article and have a few updates for the infobox I'd like to propose.
Both of the sections can be found on my userspace here. The first section, Services, is meant to replace the entry's current Services section which is both outdated and incomplete (it mainly just discusses Ogilvy Public Relations). My draft details each of the agency's offerings and its various units and practices.
The second section, Company culture, is entirely new and discusses the agency culture that David Ogilvy formed and also some of the agency's pro bono work. I think based on the number of sources that cover these things, it makes sense to add this section to the article.
Finally, here are my suggestions for the infobox:
I welcome comments and any other feedback editors have about the drafts or my suggestions. My aim was to prepare material that's neutral and consistent with Wikipedia's guidelines and policies, and I'm open to making changes to get it there. To be clear, I won't be making any direct edits to the article due to my financial conflict of interest. If any of my proposals appear to be an improvement over what is already in the article, I will be looking for help placing it in the live article. As a side note, I have some photos that can be added to the article and will be posting them soon. Thanks! Heatherer ( talk) 00:47, 23 February 2016 (UTC)
I'm starting a new thread to discuss a couple of smaller improvements that can be made to this article. This is in addition to my request above asking editors to review the Services and Company culture drafts and suggestions for the infobox.
First, I've revised the introduction to better reflect the current content of the article. Editors may review it below:
Second, I've uploaded the following images to Wikimedia Commons and they may be added to this article as editors see fit:
Finally, I realized that I left out mention of Tham Khai Meng in my draft for the History section. Can other editors review the material I've prepped below and let me know what they think about revising the fifth paragraph of the 2000s section to include the following?
References
OLeary13
was invoked but never defined (see the
help page).As mentioned in previous requests above, I am working as a paid consultant, so I will not be making any edits myself. I'm open to feedback or suggestions other editors have about any of the above items. Thanks! Heatherer ( talk) 20:59, 30 March 2016 (UTC)
References
![]() | This edit request by an editor with a conflict of interest has now been answered. |
Hello! I am finishing up my involvement with this project, so here are final edits I'd like to propose and a few outstanding items. I'd appreciate it if any editors watching this page would look through these requests and make changes that seem appropriate.
References
This was a fun article to work on and I appreciate all the help I have received thus far. Thanks very much. Heatherer ( talk) 20:55, 16 May 2016 (UTC)