 | This article is rated Start-class on Wikipedia's
content assessment scale. It is of interest to the following WikiProjects: | ||||||||||
| |||||||||||
 | The content of this article has been derived in whole or part from Farris, Paul W.; Neil T. Bendle; Phillip E. Pfeifer; David J. Reibstein
(2010). Marketing Metrics: The Definitive Guide to Measuring Marketing Performance. Upper Saddle River, New Jersey: Pearson Education, Inc.
ISBN
0137058292.. Permission has been received from the copyright holder to release this material under both the
Creative Commons Attribution-ShareAlike 3.0 Unported license and the
GNU Free Documentation License. You may use either or both licenses. Evidence of this has been confirmed and stored by
VRT volunteers, under ticket number
2012021110008071. Permission applies only to such content from this book as is already present in the article on May 1, 2012. See item #53 in the OTRS records  wikimedia.org. Do not use this template to claim permission. |
This page should not be speedy deleted as an unambiguous copyright infringement, because the authors of the book have granted us the right to use their material in its entirety.
|
| This article is rated Start-class on Wikipedia's
content assessment scale. It is of interest to the following WikiProjects: | ||||||||||
| |||||||||||
| The content of this article has been derived in whole or part from Farris, Paul W.; Neil T. Bendle; Phillip E. Pfeifer; David J. Reibstein
(2010). Marketing Metrics: The Definitive Guide to Measuring Marketing Performance. Upper Saddle River, New Jersey: Pearson Education, Inc.
ISBN
0137058292.. Permission has been received from the copyright holder to release this material under both the
Creative Commons Attribution-ShareAlike 3.0 Unported license and the
GNU Free Documentation License. You may use either or both licenses. Evidence of this has been confirmed and stored by
VRT volunteers, under ticket number
2012021110008071. Permission applies only to such content from this book as is already present in the article on May 1, 2012. See item #53 in the OTRS records wikimedia.org. Do not use this template to claim permission. |
This page should not be speedy deleted as an unambiguous copyright infringement, because the authors of the book have granted us the right to use their material in its entirety.