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Marketing on Wikipedia. If you would like to participate, please visit the project page, where you can join
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As TV commercials crowded and cluttered the programing environment, agencies sought "breakthrough techniques," creative ways to stop viewers in their tracks and engage them during commercial breaks. Enter Joe Sedelmaier. A successful Y&R and JWT art director-producer who opened a
film production studio in 1967, he developed clutter-cracking commercials that featured the most unlikely, off-beat, one-of-a-kind non-actors and broke new ground. Sedelmaier's zaniness was evident in his work for
Wendy's, ("Where's the beef?") and
Federal Express ("Fast talker"), creating public and industry cutting-edge "buzz." — From
Advertising Age's list of the top 100 players whose impact helped shape the course of advertising history
Sedelmaier (pronounced SAID-el-meyer) is recognized as the director of some of television’s best known, and most honored commercials through humorous spots like Fed Ex’s “Fast Talking Man and Wendy’s “Where’s the Beef”. Beginning in the 1970's, Sedelmaier a former art director at
J. Walter Thompson and
Young & Rubicam, gained notice for fundamentally changing the way television spots were cast and filmed. He replaced the actors who seemed too plastic, too perfect mannequins with offbeat people like Clara Peller. He directed them in a manner—doing for television what directors like
Preston Sturges did for
Hollywood comedies. — Stuart Elliott ,
New York Times 4/25/92
He took
advertising to another level in terms of entertainment. He became a recognizable name —almost a brand.....everyday people knew of him! He was on the cover of
Esquire (“When You Absolutely Want the Best”–August 1983),
Ed Bradley interviewed him for a segment on 60 minutes –9/16/84). He was on
Larry King (11/29/85).... He was featured in
Newsweek (“It’s a Sedelmaier” –12/1/86) and
Fortune (“The Ad Game’s
Buster Keaton”–6/13/83). That was and continues to be really unheard of., Marsie Wallach, Producer
Whoever heard of a stuffy magazine like Fortune devoting valuable pages to the same director? And what has he done to deserve a two page story in Newsweek or the extensive reports on his work by the major network shows
60 Minutes,
Good Morning America,
Today,
Entertainment Tonight and
48 Hours? The reason for this extraordinary media attention is easy to understand when you see the work of the director Joe Sedelmaier. It is characterized by strong, insightful ideas, handled with intelligence, humour and the use of real people rather than the wooden role models usually cast in TV commercials. This approach has helped him create numerous legendary advertising campaigns, including the 'Where's the Beef' spot for Wendy's and 'Fast Talking Man' for Federal Express, probably the most highly regarded single commercial of the last decade. Joe Sedelmaier has won more awards for his work than any other commercial director, including no less than 80
Clios, advertising's
Oscars. The universal appeal of his style is evidenced in campaigns for clients in
England,
France,
Italy and
Germany as well as the United States. Given the content of most television commercials, it is not surprising that most commercial directors deserve their anonymity. The exception is Joe Sedelmaier...Tim Delaney, Creative Director
Leagas Delaney,
London.
60 Minutes
He was featured in a 60 Minutes segment. If a copy of that can be found and viewed, it might provide some information that would improve this article.
SlowJog (
talk) 02:13, 3 June 2016 (UTC)reply
Sources
Article has no direct citations. I'm adding a few here as good references here we can use.
MartinezMD (
talk) 20:59, 3 December 2016 (UTC)reply
This article must adhere to the biographies of living persons (BLP) policy, even if it is not a biography, because it contains material about living persons. Contentious material about living persons that is unsourced or
poorly sourcedmust be removed immediately from the article and its talk page, especially if potentially
libellous. If such material is repeatedly inserted, or if you have other concerns, please report the issue to
this noticeboard.If you are a subject of this article, or acting on behalf of one, and you need help, please see this help page.
This article is rated Stub-class on Wikipedia's
content assessment scale. It is of interest to the following
WikiProjects:
This article is within the scope of WikiProject Biography, a collaborative effort to create, develop and organize Wikipedia's articles about people. All interested editors are invited to
join the project and
contribute to the discussion. For instructions on how to use this banner, please refer to the
documentation.BiographyWikipedia:WikiProject BiographyTemplate:WikiProject Biographybiography articles
This article is within the scope of WikiProject Chicago, which aims to improve all articles or pages related to
Chicago or the
Chicago metropolitan area.ChicagoWikipedia:WikiProject ChicagoTemplate:WikiProject ChicagoChicago articles
This article is within the scope of WikiProject Marketing & Advertising, a collaborative effort to improve the coverage of
Marketing on Wikipedia. If you would like to participate, please visit the project page, where you can join
the discussion and see a list of open tasks.Marketing & AdvertisingWikipedia:WikiProject Marketing & AdvertisingTemplate:WikiProject Marketing & AdvertisingMarketing & Advertising articles
This article is within the scope of WikiProject United States, a collaborative effort to improve the coverage of topics relating to the
United States of America on Wikipedia. If you would like to participate, please visit the project page, where you can join the ongoing discussions.
As TV commercials crowded and cluttered the programing environment, agencies sought "breakthrough techniques," creative ways to stop viewers in their tracks and engage them during commercial breaks. Enter Joe Sedelmaier. A successful Y&R and JWT art director-producer who opened a
film production studio in 1967, he developed clutter-cracking commercials that featured the most unlikely, off-beat, one-of-a-kind non-actors and broke new ground. Sedelmaier's zaniness was evident in his work for
Wendy's, ("Where's the beef?") and
Federal Express ("Fast talker"), creating public and industry cutting-edge "buzz." — From
Advertising Age's list of the top 100 players whose impact helped shape the course of advertising history
Sedelmaier (pronounced SAID-el-meyer) is recognized as the director of some of television’s best known, and most honored commercials through humorous spots like Fed Ex’s “Fast Talking Man and Wendy’s “Where’s the Beef”. Beginning in the 1970's, Sedelmaier a former art director at
J. Walter Thompson and
Young & Rubicam, gained notice for fundamentally changing the way television spots were cast and filmed. He replaced the actors who seemed too plastic, too perfect mannequins with offbeat people like Clara Peller. He directed them in a manner—doing for television what directors like
Preston Sturges did for
Hollywood comedies. — Stuart Elliott ,
New York Times 4/25/92
He took
advertising to another level in terms of entertainment. He became a recognizable name —almost a brand.....everyday people knew of him! He was on the cover of
Esquire (“When You Absolutely Want the Best”–August 1983),
Ed Bradley interviewed him for a segment on 60 minutes –9/16/84). He was on
Larry King (11/29/85).... He was featured in
Newsweek (“It’s a Sedelmaier” –12/1/86) and
Fortune (“The Ad Game’s
Buster Keaton”–6/13/83). That was and continues to be really unheard of., Marsie Wallach, Producer
Whoever heard of a stuffy magazine like Fortune devoting valuable pages to the same director? And what has he done to deserve a two page story in Newsweek or the extensive reports on his work by the major network shows
60 Minutes,
Good Morning America,
Today,
Entertainment Tonight and
48 Hours? The reason for this extraordinary media attention is easy to understand when you see the work of the director Joe Sedelmaier. It is characterized by strong, insightful ideas, handled with intelligence, humour and the use of real people rather than the wooden role models usually cast in TV commercials. This approach has helped him create numerous legendary advertising campaigns, including the 'Where's the Beef' spot for Wendy's and 'Fast Talking Man' for Federal Express, probably the most highly regarded single commercial of the last decade. Joe Sedelmaier has won more awards for his work than any other commercial director, including no less than 80
Clios, advertising's
Oscars. The universal appeal of his style is evidenced in campaigns for clients in
England,
France,
Italy and
Germany as well as the United States. Given the content of most television commercials, it is not surprising that most commercial directors deserve their anonymity. The exception is Joe Sedelmaier...Tim Delaney, Creative Director
Leagas Delaney,
London.
60 Minutes
He was featured in a 60 Minutes segment. If a copy of that can be found and viewed, it might provide some information that would improve this article.
SlowJog (
talk) 02:13, 3 June 2016 (UTC)reply
Sources
Article has no direct citations. I'm adding a few here as good references here we can use.
MartinezMD (
talk) 20:59, 3 December 2016 (UTC)reply