This article has not yet been rated on Wikipedia's content assessment scale. |
The
Wikimedia Foundation's
Terms of Use require that editors disclose their "employer, client, and affiliation" with respect to any paid contribution; see
WP:PAID. For advice about reviewing paid contributions, see
WP:COIRESPONSE.
|
How do block this socialvibe adobe flash spam from beeing displayed on sites with guestbooks like stickam or myspace? it slows down my system and turns on my fan.
Acc. to this ( http://www.socialvibe.com/main#/my_sponsors/ ) they raised $250,000/- in their 1st 9 months.
Asuming, even no growth, that should be $1,000,000 in the 36 months they are active till date.
The top 50 points earners have earned anywhere between 1 and 100 million points, and they have 700,000 members (with at lealst 10-500 points that they give you for joining up and answering questions). So, I guess the ballpark figure for the totl number of points will be 2500 to 3000 million (2.5 to 3 billion).
That makes a point = $ 1 million / (2.5 to 3 billion) = .03 to .04 cents
i.e. a dollar would be roughly 2500 to 3000 points. For the given data, asuming no growth.
"[None]" as "Advertising" in the template is completely absurd. The point of the site is that it's ads that allow users to earn money for charity. Jbbdude ( talk) 14:13, 16 December 2009 (UTC)
An impartial editor has reviewed the proposed edit(s) and asked the editor with a conflict of interest to go ahead and make the suggested changes. |
Hello,
I'm an Infillion employee here to request edits on behalf of the company. I put my conflict of interest template at the top of this Talk page, and my full disclosure is available on my user page. I'm new to COI editing, but I have read Wikipedia's guidelines on the topic and know that, instead of editing the page directly, I should use the edit request system and rely on the guidance of independent editors.
With that established, I'm seeking a few simple updates to this page's infobox. By heading, they are:
References
I'll now step out of the way and let non-COI editors review my proposed changes. If you need me, I'm available to handle any feedback you may have.
Thanks, Infillionaire ( talk) 19:15, 26 January 2023 (UTC)
The following Wikimedia Commons file used on this page or its Wikidata item has been nominated for deletion:
Participate in the deletion discussion at the nomination page. — Community Tech bot ( talk) 07:38, 10 April 2023 (UTC)
An impartial editor has reviewed the proposed edit(s) and asked the editor with a conflict of interest to go ahead and make the suggested changes. |
Hello,
I'm an Infillion employee here to request edits on behalf of the company. You can check out my post above or my User page for a full explanation.
Although my request above seems to have stalled out, I wanted to move on and see if editors might be more interested in fixing up the Company history portion of the page. It's very confusingly written right now, and definitely feels more like a list of press release headlines in some places than a true history of the company. Some of the info needs to be cut, and some new references and/or info added. Here are my proposed changes, which I've suggested as four individual paragraphs to break up the text and included the "before" text for editors to compare:
First paragraph
|
---|
Text to be replaced: TrueX received $4.2 million in Series A funding led by Redpoint Ventures in December 2007, and originally enabled consumers to raise money for the social causes they wished to support. [1] It was launched in February 2008 in public beta, [2] and, as of October 19, 2009, its members have raised a total of more than $700,000 for their respective charities. [3] On August 25, 2008, SocialVibe formed a partnership with Interpublic, one of its largest liaisons to date. [4] [5] Proposed update: The company that would eventually become Infillion was founded as SocialVibe in 2006. [6] SocialVibe originally enabled customers to raise money for social causes they wished to support. In December 2007, it received $4.2 million in Series A funding led by Redpoint Ventures. [7] It was launched into public beta in February 2008. [8] Provided more of an introduction to the history, with sourcing and removed details that aren't encyclopedic. |
Second paragraph
|
---|
Text to be replaced: In January 2009, Jafco Ventures led an initiative along with Redpoint Ventures to raise the total amount invested in the company to $12 million, as the company shifts to a revenue sharing model with the charities it represents (all of the money raised on TrueX formerly went to the charity itself) [3] [9] In March 2011, TrueX closed a $20 million round of funding led by Norwest Venture Partners. [10] In 2013 the company became known as TrueX, and between 2013 and 2014, the company doubled its revenues. [11] [12] In May 2014 the company also received an additional $6 million in funding. [13] Directors of the company include James Murdoch, Mich Matthews, and Jonathan Miller. [14] The CEO of the company is co-founder Joe Marchese. [15] Other co-founders include Brandon Mills and David Levy. [15] Proposed update: In January 2009, Jafco Ventures led an initiative along with Redpoint Ventures to raise the total amount invested in the company to $12 million, as the company shifted to a model in which it shared revenue with the charities it represented. [16] In March 2011, SocialVibe closed a $20 million round of funding led by Norwest Venture Partners. [17] [18] By this point, SocialVibe had expanded into online and mobile advertising, including running ad campaigns within Zynga games on Facebook. [18] In 2013 the company became known as TrueX. [6] Between 2013 and 2014, the company doubled its revenue. [11] In May 2014, the company received an additional $6 million in funding. [13] Later that year, it was acquired by 21st Century Fox in a deal worth $200 million. [19] One of Fox's first moves after buying the company was utilizing TrueX technology that gave viewers using web browsers and connected TV apps a choice to watch a single interactive ad at the beginning of a piece of video content, or to have that content interrupted by regular commercial breaks. [20] [21] Put into past tense, removed directors and CEO, added mention of Zynga, added Fox acquisition. |
Third paragraph
|
---|
Text to be replaced: On March 17, 2020, The Walt Disney Company announced that they were looking to sell TrueX as the company had considered it a non-core asset and neither operated as part of Disney's sales nor tech divisions. [22] Disney announced the sale to Gimbal, Inc. on September 28, 2020. [23] Proposed update: In September of 2017, The Walt Disney Company assumed control of TrueX as part of its $71 billion purchase of 21st Century Fox. [23] [24] On March 17, 2020, Disney announced that it was looking to sell TrueX, as Disney considered it a non-core asset that did not operate as part of Disney's sales or technology divisions. [25] Disney announced that TrueX had been sold to the marketing data company Gimbal, Inc. on September 28, 2020. [23] Added explanation of how TrueX became part of Disney, reworded sentences about Disney's sale of TrueX to Gimbal. |
Fourth paragraph
|
---|
Text to be replaced: On March 1, 2022, Gimbal, Inc. announced that they had rebranded the company's name to Infillion. [26] Proposed update: Following the sale of TrueX to Gimbal, the two companies became a single entity known as Gimbal/TrueX. [27] On March 1, 2022, Gimbal/TrueX rebranded as Infillion. [28] [29] In September 2022, Infillion acquired Analytiks.ai, a company that had developed technology that tracks customer traffic within brick and mortar stores. [30] Added explanation of TrueX and Gimbal becoming a single entity, clarified that it is Gimbal/TrueX that was rebranded as Infillion, added acquisition of Analytiks.ai. |
Hoping editors will jump in to take a look at this. If you need me, ping any time with any feedback you may have. User:Liz I think you're the only recent-ish editor I've not given a nudge here, would you be interested in reviewing this?
Thanks, Infillionaire ( talk) 21:10, 26 April 2023 (UTC)
References
Infillionaire ( talk) 21:10, 26 April 2023 (UTC)
This edit request by an editor with a conflict of interest has now been answered. |
Hello again!
I'm back to propose a Products and services section, which would ideally replace the existing Engagement advertising one. My goal is to give readers of this article a more comprehensive description of Infillion's capabilities, which have expanded in recent years as the company has grown. I know that doesn't mean listing every single thing the company does. In my section draft, I have been careful to highlight only aspects of Infillion's business that have been covered by legitimate press outlets.
To take a close look, please click the dropdown.
Products and services draft
|
---|
Engagement advertisingInfillion has worked with companies such as Apple, Coca-Cola, and Procter & Gamble to develop interactive online advertisements. [1] [2] The company delivers ad units that are self-selected by the viewer in exchange for access to online content such as videos, music, games, or articles. [3] [4] These ads take over the browser of a user's computer for about 30 seconds, and require user participation for completion. [1] [5] Infillion quantifies consumer engagement using metrics like video views, submitted survey forms, and social media likes, so that marketers pay more or less for ads depending on how much engagement they generate. [6] Infillion is also a source of ad inventory for text and visual ads. The company has provided ad space with publishers such as Tribune Company, AT&T, and Pandora Radio. [7] [2] These ads are distributed programmatically. [8] Their engagement-based nature reduces instances of ad fraud. [3] [9] Location services and out-of-home advertisingInfillion is a provider of consumer location data, which is typically used for mobile ad targeting. [10] [9] In 2016, Infillion partnered with Citibank to serve experiences to 60,000 Citi Mobile app users based on their location. For example, users could unlock ATM lobby doors with their phones, without swiping a credit or debit card. [11] In 2020, the company launched LocationChoices, an app designed to allow mobile users to opt out of sharing their location data with third parties. [12] In 2022, Infillion acquired Analytiks, a company that tracks the movement of customers throughout brick and mortar stores. [13] [14] Infillion also offers out-of-home advertising services. It has partnered with the digital signmaker NanoLumens to develop beacons and screens that would display ads targeted at certain people or populations according to anonymized smartphone data. [15] In 2020, the company acquired Instadium, which places advertisements on screens within sporting venues. [10] [16] References
|
I'll tag in User:Johannes Maximilian, because they previously reviewed my Company history draft. But if this piques anyone else's interest, please feel free to review. I'm happy to field any feedback you might have.
Thanks, Infillionaire ( talk) 15:56, 21 June 2023 (UTC)
Below you will see where proposals from your request have been quoted with reviewer decisions and feedback inserted underneath, either accepting, declining or otherwise commenting upon your proposal(s). Please read the enclosed notes within the proposal review section below for information on each request.
Spintendo
22:37, 2 July 2023 (UTC)
Edit request review 2-JUL-2023
|
---|
|
Products and services draft version 2
|
---|
Engagement advertisingInfillion has worked with corporate partners to develop interactive online advertisements. [1] [2] The company delivers ad units that are self-selected by the viewer in exchange for access to online content such as videos, music, games, or articles. [3] [4] These ads take over the browser of a user's computer for about 30 seconds, and require user participation for completion. [1] [5] Infillion quantifies consumer engagement using metrics like video views, submitted survey forms, and social media likes, so that marketers pay more or less for ads depending on how much engagement they generate. [6] Infillion is also a source of ad inventory for text and visual ads for its corporate partners. [7] [2] These ads are distributed programmatically. [8] [9] Their engagement-based nature is intended to reduce instances of ad fraud. [10] Location services and out-of-home advertisingInfillion is a provider of consumer location data, which is typically used for mobile ad targeting. [11] [10] In 2016, Infillion partnered with Citibank to serve experiences to 60,000 Citi Mobile app users based on their location. For example, users could unlock ATM lobby doors with their phones, without swiping a credit or debit card. [12] In 2020, the company launched LocationChoices, an app designed to allow mobile users to opt out of sharing their location data with third parties. [13] In 2022, Infillion acquired Analytiks, a company that tracks the movement of customers throughout brick and mortar stores. [14] [15] Infillion also offers out-of-home advertising services. It has partnered with the digital signmaker NanoLumens to develop beacons and screens that would display ads targeted at certain people or populations according to anonymized smartphone data. [16] In 2020, the company acquired Instadium, which places advertisements on screens within sporting venues. [11] [17] References
|
This edit request by an editor with a conflict of interest has now been answered. |
Hello again,
I'm back on this Talk page to ask that the company's logo be added to the infobox. I've uploaded a fair use file to Wikimedia Commons. Here is a link to that file: (removed after edit request implemented).
I believe this is a straightforward request, but if anyone has questions or concerns, please let me know!
Thank you, CM with Infillion ( talk) 00:13, 2 December 2023 (UTC)
This edit request by an editor with a conflict of interest has now been answered. |
Hi again,
In both the article introduction and the infobox, Gimbal is identified as the parent company of Infillion. That's not accurate. Infillion is the current name of the company that formed when Gimbal and TrueX merged. (For a little while, that entity was called Gimbal/TrueX.) So that you don't have to just take my word for it, I've pulled press coverage that explains the situation.
From Next TV: "Gimbal | true[X], the ad tech company formed when Gimbal acquired true[X] in 2020, said it is changing its name to Infillion."
From MediaPost : "Infillion, a word meaning 'an unspecified number of' something, is the new name of the company created by the merger of ad-tech firms Gimbal and true[X]. The rebranding follows Gimbal's acquisition of true[X] in September 2021, and the combined company now touts itself as 'the leader in CTV and location technology.'"
I'd like to suggest that Gimbal be removed from the infobox, and that the last sentence of the introduction, which currently reads:
Be lightly rewritten, so that it reads:
Does that all make sense? I hope it does, but if anyone needs more clarification in order to approve my request, please ask.
Thank you, CM with Infillion ( talk) 19:58, 5 December 2023 (UTC)
This edit request by an editor with a conflict of interest has now been answered. |
Hey again,
I'm here to ask for three revisions to the Engagement advertising section.
First, in the opening sentence of the section, could "TrueX" be changed to "Infillion"?
Second, the sentence about how Infillion measures engagement doesn't have a citation. It currently reads:
I suggest it be changed to to the following. I've revised the sentence to reflect what the cited source says:
And third, I want to clean up the passage about ad inventory, to fix the TrueX/Infillion issue, lightly clarify the passage, and to amend the bit about "reducing ad fraud." I know Wikipedia articles shouldn't make unqualified claims about the efficacy of a company's products. The current passage reads:
My suggested revision is:
References
Horizon Media is working with True[X] to programmatically buy ads for its clients where engagement metrics—such as video views, social media likes/shares, clicks, submitted survey forms, etc.—are the "currency," in industry parlance. In other words, marketers only pay for promotions when they are actually interacted with by a consumer.
Thank you in advance to anyone who stops by to review these revisions. If you have questions or think what I've proposed above can be improved upon, please let me know!
Cheers, CM with Infillion ( talk) 15:18, 10 January 2024 (UTC)
This edit request by an editor with a conflict of interest has now been answered. |
Hello again! Now that the Engagement advertising section has been fixed—big thanks to User:STEMinfo—I wanted to put forward a new Location services and out -of-home advertising one. My aim with this draft is to detail other aspects of Infillion's business that have received coverage in reputable sources.
Location services and out-of-home advertising
|
---|
Infillion is a provider of consumer location data, which is typically used for mobile ad targeting. [1] [2] In 2016, Infillion partnered with Citibank to serve experiences to 60,000 Citi Mobile app users based on their location. For example, users could unlock ATM lobby doors with their phones, without swiping a credit or debit card. [3] In 2020, the company launched LocationChoices, an app designed to allow mobile users to opt out of sharing their location data with third parties. [4] In 2022, Infillion acquired Analytiks, a company that tracks the movement of customers throughout brick and mortar stores. [5] [6] Infillion also offers out-of-home advertising services. It has partnered with the digital signmaker NanoLumens to develop beacons and screens that would display ads targeted at certain people or populations according to anonymized smartphone data. [7] In 2020, the company acquired Instadium, which places advertisements on screens within sporting venues. [1] [8] |
References
|
---|
References
|
I need an independent editor or two to take a look at this and let me know what they think. I'd be grateful to anyone who reviews, and happy to offer explanations and/or make adjustments to the copy above as needed.
Not to get ahead of myself, but perhaps this section and the Engagement advertising should become subsections under a Products and services heading? I've seen content organized that way on other corporate pages. Anyway, just a thought. I'll now step out of the way and let independent editors do their thing. CM with Infillion ( talk) 16:26, 15 February 2024 (UTC)
to serve experiences to 60,000 Citi Mobile app usersis a bit vague (what does "serve experiences" mean?) and promotional-sounding. I don't blame you, that's the kind of language that is often seen in company talk but not really in encyclopedias. Chaotıċ Enby ( talk · contribs) 00:53, 10 May 2024 (UTC)
Extended content
|
---|
References
|
The user below has a request that an edit be made to
Infillion. That user has an
actual or apparent
conflict of interest. The requested edits backlog is high. Please be very patient. There are currently 160 requests waiting for review. Please read the instructions for the parameters used by this template for accepting and declining them, and review the request below and make the edit if it is well sourced, neutral, and follows other Wikipedia guidelines and policies. |
I'd like to ask editors to consider whether the banner at the top of the article applies anymore. It was added in October 2016, stipulating that "the topic of this article may not meet Wikipedia's notability guidelines for companies and organizations," and urges editors to add secondary sourcing. I think the improvements made to the article over the past year or so address the problem and confirm Infillion's notability, but I'm not an expert on how these standards are applied.
Any input from the independent editing community would be much appreciated. Thanks! CM with Infillion ( talk) 14:48, 16 July 2024 (UTC)
This article has not yet been rated on Wikipedia's content assessment scale. |
The
Wikimedia Foundation's
Terms of Use require that editors disclose their "employer, client, and affiliation" with respect to any paid contribution; see
WP:PAID. For advice about reviewing paid contributions, see
WP:COIRESPONSE.
|
How do block this socialvibe adobe flash spam from beeing displayed on sites with guestbooks like stickam or myspace? it slows down my system and turns on my fan.
Acc. to this ( http://www.socialvibe.com/main#/my_sponsors/ ) they raised $250,000/- in their 1st 9 months.
Asuming, even no growth, that should be $1,000,000 in the 36 months they are active till date.
The top 50 points earners have earned anywhere between 1 and 100 million points, and they have 700,000 members (with at lealst 10-500 points that they give you for joining up and answering questions). So, I guess the ballpark figure for the totl number of points will be 2500 to 3000 million (2.5 to 3 billion).
That makes a point = $ 1 million / (2.5 to 3 billion) = .03 to .04 cents
i.e. a dollar would be roughly 2500 to 3000 points. For the given data, asuming no growth.
"[None]" as "Advertising" in the template is completely absurd. The point of the site is that it's ads that allow users to earn money for charity. Jbbdude ( talk) 14:13, 16 December 2009 (UTC)
An impartial editor has reviewed the proposed edit(s) and asked the editor with a conflict of interest to go ahead and make the suggested changes. |
Hello,
I'm an Infillion employee here to request edits on behalf of the company. I put my conflict of interest template at the top of this Talk page, and my full disclosure is available on my user page. I'm new to COI editing, but I have read Wikipedia's guidelines on the topic and know that, instead of editing the page directly, I should use the edit request system and rely on the guidance of independent editors.
With that established, I'm seeking a few simple updates to this page's infobox. By heading, they are:
References
I'll now step out of the way and let non-COI editors review my proposed changes. If you need me, I'm available to handle any feedback you may have.
Thanks, Infillionaire ( talk) 19:15, 26 January 2023 (UTC)
The following Wikimedia Commons file used on this page or its Wikidata item has been nominated for deletion:
Participate in the deletion discussion at the nomination page. — Community Tech bot ( talk) 07:38, 10 April 2023 (UTC)
An impartial editor has reviewed the proposed edit(s) and asked the editor with a conflict of interest to go ahead and make the suggested changes. |
Hello,
I'm an Infillion employee here to request edits on behalf of the company. You can check out my post above or my User page for a full explanation.
Although my request above seems to have stalled out, I wanted to move on and see if editors might be more interested in fixing up the Company history portion of the page. It's very confusingly written right now, and definitely feels more like a list of press release headlines in some places than a true history of the company. Some of the info needs to be cut, and some new references and/or info added. Here are my proposed changes, which I've suggested as four individual paragraphs to break up the text and included the "before" text for editors to compare:
First paragraph
|
---|
Text to be replaced: TrueX received $4.2 million in Series A funding led by Redpoint Ventures in December 2007, and originally enabled consumers to raise money for the social causes they wished to support. [1] It was launched in February 2008 in public beta, [2] and, as of October 19, 2009, its members have raised a total of more than $700,000 for their respective charities. [3] On August 25, 2008, SocialVibe formed a partnership with Interpublic, one of its largest liaisons to date. [4] [5] Proposed update: The company that would eventually become Infillion was founded as SocialVibe in 2006. [6] SocialVibe originally enabled customers to raise money for social causes they wished to support. In December 2007, it received $4.2 million in Series A funding led by Redpoint Ventures. [7] It was launched into public beta in February 2008. [8] Provided more of an introduction to the history, with sourcing and removed details that aren't encyclopedic. |
Second paragraph
|
---|
Text to be replaced: In January 2009, Jafco Ventures led an initiative along with Redpoint Ventures to raise the total amount invested in the company to $12 million, as the company shifts to a revenue sharing model with the charities it represents (all of the money raised on TrueX formerly went to the charity itself) [3] [9] In March 2011, TrueX closed a $20 million round of funding led by Norwest Venture Partners. [10] In 2013 the company became known as TrueX, and between 2013 and 2014, the company doubled its revenues. [11] [12] In May 2014 the company also received an additional $6 million in funding. [13] Directors of the company include James Murdoch, Mich Matthews, and Jonathan Miller. [14] The CEO of the company is co-founder Joe Marchese. [15] Other co-founders include Brandon Mills and David Levy. [15] Proposed update: In January 2009, Jafco Ventures led an initiative along with Redpoint Ventures to raise the total amount invested in the company to $12 million, as the company shifted to a model in which it shared revenue with the charities it represented. [16] In March 2011, SocialVibe closed a $20 million round of funding led by Norwest Venture Partners. [17] [18] By this point, SocialVibe had expanded into online and mobile advertising, including running ad campaigns within Zynga games on Facebook. [18] In 2013 the company became known as TrueX. [6] Between 2013 and 2014, the company doubled its revenue. [11] In May 2014, the company received an additional $6 million in funding. [13] Later that year, it was acquired by 21st Century Fox in a deal worth $200 million. [19] One of Fox's first moves after buying the company was utilizing TrueX technology that gave viewers using web browsers and connected TV apps a choice to watch a single interactive ad at the beginning of a piece of video content, or to have that content interrupted by regular commercial breaks. [20] [21] Put into past tense, removed directors and CEO, added mention of Zynga, added Fox acquisition. |
Third paragraph
|
---|
Text to be replaced: On March 17, 2020, The Walt Disney Company announced that they were looking to sell TrueX as the company had considered it a non-core asset and neither operated as part of Disney's sales nor tech divisions. [22] Disney announced the sale to Gimbal, Inc. on September 28, 2020. [23] Proposed update: In September of 2017, The Walt Disney Company assumed control of TrueX as part of its $71 billion purchase of 21st Century Fox. [23] [24] On March 17, 2020, Disney announced that it was looking to sell TrueX, as Disney considered it a non-core asset that did not operate as part of Disney's sales or technology divisions. [25] Disney announced that TrueX had been sold to the marketing data company Gimbal, Inc. on September 28, 2020. [23] Added explanation of how TrueX became part of Disney, reworded sentences about Disney's sale of TrueX to Gimbal. |
Fourth paragraph
|
---|
Text to be replaced: On March 1, 2022, Gimbal, Inc. announced that they had rebranded the company's name to Infillion. [26] Proposed update: Following the sale of TrueX to Gimbal, the two companies became a single entity known as Gimbal/TrueX. [27] On March 1, 2022, Gimbal/TrueX rebranded as Infillion. [28] [29] In September 2022, Infillion acquired Analytiks.ai, a company that had developed technology that tracks customer traffic within brick and mortar stores. [30] Added explanation of TrueX and Gimbal becoming a single entity, clarified that it is Gimbal/TrueX that was rebranded as Infillion, added acquisition of Analytiks.ai. |
Hoping editors will jump in to take a look at this. If you need me, ping any time with any feedback you may have. User:Liz I think you're the only recent-ish editor I've not given a nudge here, would you be interested in reviewing this?
Thanks, Infillionaire ( talk) 21:10, 26 April 2023 (UTC)
References
Infillionaire ( talk) 21:10, 26 April 2023 (UTC)
This edit request by an editor with a conflict of interest has now been answered. |
Hello again!
I'm back to propose a Products and services section, which would ideally replace the existing Engagement advertising one. My goal is to give readers of this article a more comprehensive description of Infillion's capabilities, which have expanded in recent years as the company has grown. I know that doesn't mean listing every single thing the company does. In my section draft, I have been careful to highlight only aspects of Infillion's business that have been covered by legitimate press outlets.
To take a close look, please click the dropdown.
Products and services draft
|
---|
Engagement advertisingInfillion has worked with companies such as Apple, Coca-Cola, and Procter & Gamble to develop interactive online advertisements. [1] [2] The company delivers ad units that are self-selected by the viewer in exchange for access to online content such as videos, music, games, or articles. [3] [4] These ads take over the browser of a user's computer for about 30 seconds, and require user participation for completion. [1] [5] Infillion quantifies consumer engagement using metrics like video views, submitted survey forms, and social media likes, so that marketers pay more or less for ads depending on how much engagement they generate. [6] Infillion is also a source of ad inventory for text and visual ads. The company has provided ad space with publishers such as Tribune Company, AT&T, and Pandora Radio. [7] [2] These ads are distributed programmatically. [8] Their engagement-based nature reduces instances of ad fraud. [3] [9] Location services and out-of-home advertisingInfillion is a provider of consumer location data, which is typically used for mobile ad targeting. [10] [9] In 2016, Infillion partnered with Citibank to serve experiences to 60,000 Citi Mobile app users based on their location. For example, users could unlock ATM lobby doors with their phones, without swiping a credit or debit card. [11] In 2020, the company launched LocationChoices, an app designed to allow mobile users to opt out of sharing their location data with third parties. [12] In 2022, Infillion acquired Analytiks, a company that tracks the movement of customers throughout brick and mortar stores. [13] [14] Infillion also offers out-of-home advertising services. It has partnered with the digital signmaker NanoLumens to develop beacons and screens that would display ads targeted at certain people or populations according to anonymized smartphone data. [15] In 2020, the company acquired Instadium, which places advertisements on screens within sporting venues. [10] [16] References
|
I'll tag in User:Johannes Maximilian, because they previously reviewed my Company history draft. But if this piques anyone else's interest, please feel free to review. I'm happy to field any feedback you might have.
Thanks, Infillionaire ( talk) 15:56, 21 June 2023 (UTC)
Below you will see where proposals from your request have been quoted with reviewer decisions and feedback inserted underneath, either accepting, declining or otherwise commenting upon your proposal(s). Please read the enclosed notes within the proposal review section below for information on each request.
Spintendo
22:37, 2 July 2023 (UTC)
Edit request review 2-JUL-2023
|
---|
|
Products and services draft version 2
|
---|
Engagement advertisingInfillion has worked with corporate partners to develop interactive online advertisements. [1] [2] The company delivers ad units that are self-selected by the viewer in exchange for access to online content such as videos, music, games, or articles. [3] [4] These ads take over the browser of a user's computer for about 30 seconds, and require user participation for completion. [1] [5] Infillion quantifies consumer engagement using metrics like video views, submitted survey forms, and social media likes, so that marketers pay more or less for ads depending on how much engagement they generate. [6] Infillion is also a source of ad inventory for text and visual ads for its corporate partners. [7] [2] These ads are distributed programmatically. [8] [9] Their engagement-based nature is intended to reduce instances of ad fraud. [10] Location services and out-of-home advertisingInfillion is a provider of consumer location data, which is typically used for mobile ad targeting. [11] [10] In 2016, Infillion partnered with Citibank to serve experiences to 60,000 Citi Mobile app users based on their location. For example, users could unlock ATM lobby doors with their phones, without swiping a credit or debit card. [12] In 2020, the company launched LocationChoices, an app designed to allow mobile users to opt out of sharing their location data with third parties. [13] In 2022, Infillion acquired Analytiks, a company that tracks the movement of customers throughout brick and mortar stores. [14] [15] Infillion also offers out-of-home advertising services. It has partnered with the digital signmaker NanoLumens to develop beacons and screens that would display ads targeted at certain people or populations according to anonymized smartphone data. [16] In 2020, the company acquired Instadium, which places advertisements on screens within sporting venues. [11] [17] References
|
This edit request by an editor with a conflict of interest has now been answered. |
Hello again,
I'm back on this Talk page to ask that the company's logo be added to the infobox. I've uploaded a fair use file to Wikimedia Commons. Here is a link to that file: (removed after edit request implemented).
I believe this is a straightforward request, but if anyone has questions or concerns, please let me know!
Thank you, CM with Infillion ( talk) 00:13, 2 December 2023 (UTC)
This edit request by an editor with a conflict of interest has now been answered. |
Hi again,
In both the article introduction and the infobox, Gimbal is identified as the parent company of Infillion. That's not accurate. Infillion is the current name of the company that formed when Gimbal and TrueX merged. (For a little while, that entity was called Gimbal/TrueX.) So that you don't have to just take my word for it, I've pulled press coverage that explains the situation.
From Next TV: "Gimbal | true[X], the ad tech company formed when Gimbal acquired true[X] in 2020, said it is changing its name to Infillion."
From MediaPost : "Infillion, a word meaning 'an unspecified number of' something, is the new name of the company created by the merger of ad-tech firms Gimbal and true[X]. The rebranding follows Gimbal's acquisition of true[X] in September 2021, and the combined company now touts itself as 'the leader in CTV and location technology.'"
I'd like to suggest that Gimbal be removed from the infobox, and that the last sentence of the introduction, which currently reads:
Be lightly rewritten, so that it reads:
Does that all make sense? I hope it does, but if anyone needs more clarification in order to approve my request, please ask.
Thank you, CM with Infillion ( talk) 19:58, 5 December 2023 (UTC)
This edit request by an editor with a conflict of interest has now been answered. |
Hey again,
I'm here to ask for three revisions to the Engagement advertising section.
First, in the opening sentence of the section, could "TrueX" be changed to "Infillion"?
Second, the sentence about how Infillion measures engagement doesn't have a citation. It currently reads:
I suggest it be changed to to the following. I've revised the sentence to reflect what the cited source says:
And third, I want to clean up the passage about ad inventory, to fix the TrueX/Infillion issue, lightly clarify the passage, and to amend the bit about "reducing ad fraud." I know Wikipedia articles shouldn't make unqualified claims about the efficacy of a company's products. The current passage reads:
My suggested revision is:
References
Horizon Media is working with True[X] to programmatically buy ads for its clients where engagement metrics—such as video views, social media likes/shares, clicks, submitted survey forms, etc.—are the "currency," in industry parlance. In other words, marketers only pay for promotions when they are actually interacted with by a consumer.
Thank you in advance to anyone who stops by to review these revisions. If you have questions or think what I've proposed above can be improved upon, please let me know!
Cheers, CM with Infillion ( talk) 15:18, 10 January 2024 (UTC)
This edit request by an editor with a conflict of interest has now been answered. |
Hello again! Now that the Engagement advertising section has been fixed—big thanks to User:STEMinfo—I wanted to put forward a new Location services and out -of-home advertising one. My aim with this draft is to detail other aspects of Infillion's business that have received coverage in reputable sources.
Location services and out-of-home advertising
|
---|
Infillion is a provider of consumer location data, which is typically used for mobile ad targeting. [1] [2] In 2016, Infillion partnered with Citibank to serve experiences to 60,000 Citi Mobile app users based on their location. For example, users could unlock ATM lobby doors with their phones, without swiping a credit or debit card. [3] In 2020, the company launched LocationChoices, an app designed to allow mobile users to opt out of sharing their location data with third parties. [4] In 2022, Infillion acquired Analytiks, a company that tracks the movement of customers throughout brick and mortar stores. [5] [6] Infillion also offers out-of-home advertising services. It has partnered with the digital signmaker NanoLumens to develop beacons and screens that would display ads targeted at certain people or populations according to anonymized smartphone data. [7] In 2020, the company acquired Instadium, which places advertisements on screens within sporting venues. [1] [8] |
References
|
---|
References
|
I need an independent editor or two to take a look at this and let me know what they think. I'd be grateful to anyone who reviews, and happy to offer explanations and/or make adjustments to the copy above as needed.
Not to get ahead of myself, but perhaps this section and the Engagement advertising should become subsections under a Products and services heading? I've seen content organized that way on other corporate pages. Anyway, just a thought. I'll now step out of the way and let independent editors do their thing. CM with Infillion ( talk) 16:26, 15 February 2024 (UTC)
to serve experiences to 60,000 Citi Mobile app usersis a bit vague (what does "serve experiences" mean?) and promotional-sounding. I don't blame you, that's the kind of language that is often seen in company talk but not really in encyclopedias. Chaotıċ Enby ( talk · contribs) 00:53, 10 May 2024 (UTC)
Extended content
|
---|
References
|
The user below has a request that an edit be made to
Infillion. That user has an
actual or apparent
conflict of interest. The requested edits backlog is high. Please be very patient. There are currently 160 requests waiting for review. Please read the instructions for the parameters used by this template for accepting and declining them, and review the request below and make the edit if it is well sourced, neutral, and follows other Wikipedia guidelines and policies. |
I'd like to ask editors to consider whether the banner at the top of the article applies anymore. It was added in October 2016, stipulating that "the topic of this article may not meet Wikipedia's notability guidelines for companies and organizations," and urges editors to add secondary sourcing. I think the improvements made to the article over the past year or so address the problem and confirm Infillion's notability, but I'm not an expert on how these standards are applied.
Any input from the independent editing community would be much appreciated. Thanks! CM with Infillion ( talk) 14:48, 16 July 2024 (UTC)