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in header bidding advertisers are 'bidding' (not publishers). Publisher (sell side of transaction) submit 'ad request' to adverisers (buy side of transaction). In response to the request advertisers are submiting bid (that is called 'bidding'). 80.238.119.23 ( talk) 15:12, 28 March 2023 (UTC)
"This transparent marketplace ensures that inventory is fairly priced in a competitive environment, which is beneficial to both publishers and advertisers."
There is no transparency for the advertisers. They do not know how much to bid, how much the winning bid was and thus they have to bid high to increase the liklihood that they'll win, rather than what the ad space is worth. There is no transparency in it for advertisers. 52.119.124.160 ( talk) 01:28, 21 February 2024 (UTC)
![]() | This article is rated Stub-class on Wikipedia's
content assessment scale. It is of interest to the following WikiProjects: | |||||||||||||||||
|
in header bidding advertisers are 'bidding' (not publishers). Publisher (sell side of transaction) submit 'ad request' to adverisers (buy side of transaction). In response to the request advertisers are submiting bid (that is called 'bidding'). 80.238.119.23 ( talk) 15:12, 28 March 2023 (UTC)
"This transparent marketplace ensures that inventory is fairly priced in a competitive environment, which is beneficial to both publishers and advertisers."
There is no transparency for the advertisers. They do not know how much to bid, how much the winning bid was and thus they have to bid high to increase the liklihood that they'll win, rather than what the ad space is worth. There is no transparency in it for advertisers. 52.119.124.160 ( talk) 01:28, 21 February 2024 (UTC)