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Most of the content is duplicated in both articles. "Gender Advertisements" contains a biography of Erving Goffman, but it is unsourced and doesn't indicate notability. Most of "Gender advertisement" seems to be based on Goffman's book. Ahecht ( TALK
PAGE) 18:10, 9 December 2014 (UTC)

• Support merging the narrower topic (book) into the broader topic. ~ Amatulić ( talk) 14:33, 13 December 2014 (UTC)

• Oppose One is a book about a social construct. This is an article about a social construct, and it cites much more than the book. Makes no sense to merge. Timothyjosephwood ( talk) 05:49, 7 April 2015 (UTC)

The social construct is "gender representation in advertising", not "Gender Advertisement". -- Ahecht ( TALK
PAGE) 14:05, 7 April 2015 (UTC)