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I'm new to Wikipedia and am interested in business-related topics. I'm thinking this article needs a good facelift, so it might be a good place for me to start! Possible new headers could be history, development, reasons for use, types, methodology. Any thoughts? Vivid5er ( talk) 04:13, 1 May 2015 (UTC) vivid5er reply

More to come

Okay, I've added a few of the above sections. In addition to elaborating within the current text, here are some opportunities:

• Subheadings under "Methodology:" participation, presenting results, and analyzing results
• "Development" heading, which would elaborate on survey development after WWII, including effects of advancements in technology

Vivid5er ( talk) 03:12, 13 May 2015 (UTC) reply