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most of the text reads like a marketing/pr course textbook
no acknowledgement of legitimate uses in parody, criticism, etc.
Lx 121 ( talk) 17:04, 5 December 2016 (UTC)
Scottwrites ( talk) 03:35, 1 March 2017 (UTC) There's no real need to discuss legitimate uses in parody or criticism. The idea of Brandjacking as expressed is to assume the identity of another to essentially steal brand equity. Now, yes, you could argue parody does this, but as you continue into the article it's clear enough that the concept here is about theft of brand equity or an attack of some sort on the reputation of another. Also, the idea of there being legitimate use in parody or criticism was in no way part of what the term seemed to be originally coined to describe. I'm unclear as to how this can be NPOV. It's not a company page or specific to any particular brand. What's not neutral?
I'm removing the tag, for the following reasons: the justification of the tag was not explicit; the consensus is that the POV template is unjustified; and the discussion has been dormant for twenty months. See H:MTR and the "when to remove" section of the template page. -- David Spalding ( ☎ ✉ ✍) 01:23, 23 November 2018 (UTC)
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This article is rated Start-class on Wikipedia's
content assessment scale. It is of interest to the following WikiProjects: | |||||||||||||||||||||||||||||||
|
most of the text reads like a marketing/pr course textbook
no acknowledgement of legitimate uses in parody, criticism, etc.
Lx 121 ( talk) 17:04, 5 December 2016 (UTC)
Scottwrites ( talk) 03:35, 1 March 2017 (UTC) There's no real need to discuss legitimate uses in parody or criticism. The idea of Brandjacking as expressed is to assume the identity of another to essentially steal brand equity. Now, yes, you could argue parody does this, but as you continue into the article it's clear enough that the concept here is about theft of brand equity or an attack of some sort on the reputation of another. Also, the idea of there being legitimate use in parody or criticism was in no way part of what the term seemed to be originally coined to describe. I'm unclear as to how this can be NPOV. It's not a company page or specific to any particular brand. What's not neutral?
I'm removing the tag, for the following reasons: the justification of the tag was not explicit; the consensus is that the POV template is unjustified; and the discussion has been dormant for twenty months. See H:MTR and the "when to remove" section of the template page. -- David Spalding ( ☎ ✉ ✍) 01:23, 23 November 2018 (UTC)
Hello fellow Wikipedians,
I have just modified one external link on Brandjacking. Please take a moment to review my edit. If you have any questions, or need the bot to ignore the links, or the page altogether, please visit this simple FaQ for additional information. I made the following changes:
When you have finished reviewing my changes, you may follow the instructions on the template below to fix any issues with the URLs.
This message was posted before February 2018.
After February 2018, "External links modified" talk page sections are no longer generated or monitored by InternetArchiveBot. No special action is required regarding these talk page notices, other than
regular verification using the archive tool instructions below. Editors
have permission to delete these "External links modified" talk page sections if they want to de-clutter talk pages, but see the
RfC before doing mass systematic removals. This message is updated dynamically through the template {{
source check}}
(last update: 18 January 2022).
Cheers.— InternetArchiveBot ( Report bug) 17:12, 24 July 2017 (UTC)