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The article was factually wrong. It was essentially advertising for a book by a commercial author claiming the concept's invention, when this is not true. The concept emerges from Maffesoli's Neotribalism, which is a sociological theory. I am removing most of the irrelevant info and reverting it back to a stub that may be small, but it is now correct. Future editors should develop the article by adding content to it. MexFin ( talk) 13:24, 26 October 2022 (UTC) reply