"Taera" | ||||
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Single by Rob Ruha | ||||
from the album Preservation of Society | ||||
Language | Māori | |||
Released | 8 October 2021[1] | |||
Genre | Pop, contemporary R&B | |||
Length | 3:22 | |||
Label | InDigiNation Music | |||
Songwriter(s) |
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Producer(s) |
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Rob Ruha singles chronology | ||||
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Music video | ||||
"Taera" on YouTube |
"Taera" (English: "Style") is a Māori language song by New Zealand musician Rob Ruha. It was released as the main single from his third studio album Preservation of Society on 8 October 2021. The song was the 7th most commercially successful song sung in Te Reo Māori for 2021.
In September 2021, Ruha co-wrote and produced the song " 35" by Te Tairāwhiti youth choir Ka Hao. [2] The song became popular during Te Wiki o te Reo Māori, and was one of the 27 songs produced for the 2021 Waiata Anthems Week, a project to promote popular music sung in Māori. [3] The song first gained popularity during the week when it became a popular on TikTok, [4] later becoming one of the top performing songs in Te Reo Māori for 2021. [5] Ruha collaborated with Ka Hao a second time in September, releasing the track "Taka Rawa". [1]
"Taera" was one of the final songs written for Preservation of Scenery. Ruha wrote the song in 20 minutes while he was preparing to leave home to record the album. [1] The song is sung entirely in Te Reo Māori, [6] and features musicians Troy Kingi and Whenua Patuwai as background vocalists. [7] Ruha feels that "Taewa" is a song that champions diversity and "celebrates Māori Swag". [1]
The song was released as a single on the same day that its parent album Preservation of Society was released. [1] It was promoted simultaneously across all iwi radio stations in New Zealand in October 2021. [8] The song's music video was also released on 8 October, [1] and features mural artwork by Onehunga artist Bobby Macdonald. [9]
The song debuted at number 11 on the New Zealand Hot Singles Chart, a chart tracking relative changes in sales, streaming and airplay. [10] By the end of 2021, it was the 7th most commercially successful song sung in Te Reo Māori. [5]
Alex Behan of Stuff described the song as having a "glittering glory", praising the song's invigorating lyrics. [11]
Credits adapted from Tidal. [7]
Weekly charts
|
Year-end charts
|
"Taera" | ||||
---|---|---|---|---|
Single by Rob Ruha | ||||
from the album Preservation of Society | ||||
Language | Māori | |||
Released | 8 October 2021[1] | |||
Genre | Pop, contemporary R&B | |||
Length | 3:22 | |||
Label | InDigiNation Music | |||
Songwriter(s) |
| |||
Producer(s) |
| |||
Rob Ruha singles chronology | ||||
| ||||
Music video | ||||
"Taera" on YouTube |
"Taera" (English: "Style") is a Māori language song by New Zealand musician Rob Ruha. It was released as the main single from his third studio album Preservation of Society on 8 October 2021. The song was the 7th most commercially successful song sung in Te Reo Māori for 2021.
In September 2021, Ruha co-wrote and produced the song " 35" by Te Tairāwhiti youth choir Ka Hao. [2] The song became popular during Te Wiki o te Reo Māori, and was one of the 27 songs produced for the 2021 Waiata Anthems Week, a project to promote popular music sung in Māori. [3] The song first gained popularity during the week when it became a popular on TikTok, [4] later becoming one of the top performing songs in Te Reo Māori for 2021. [5] Ruha collaborated with Ka Hao a second time in September, releasing the track "Taka Rawa". [1]
"Taera" was one of the final songs written for Preservation of Scenery. Ruha wrote the song in 20 minutes while he was preparing to leave home to record the album. [1] The song is sung entirely in Te Reo Māori, [6] and features musicians Troy Kingi and Whenua Patuwai as background vocalists. [7] Ruha feels that "Taewa" is a song that champions diversity and "celebrates Māori Swag". [1]
The song was released as a single on the same day that its parent album Preservation of Society was released. [1] It was promoted simultaneously across all iwi radio stations in New Zealand in October 2021. [8] The song's music video was also released on 8 October, [1] and features mural artwork by Onehunga artist Bobby Macdonald. [9]
The song debuted at number 11 on the New Zealand Hot Singles Chart, a chart tracking relative changes in sales, streaming and airplay. [10] By the end of 2021, it was the 7th most commercially successful song sung in Te Reo Māori. [5]
Alex Behan of Stuff described the song as having a "glittering glory", praising the song's invigorating lyrics. [11]
Credits adapted from Tidal. [7]
Weekly charts
|
Year-end charts
|