Syagnik “Sy” Banerjee is an American (of Indian origin) scholar, author, and professor affiliated with the University of Michigan-Flint. He is known for publishing literature on the subjects of digital marketing, data sciences, and public policy in publications such as the Journal of Business Research, [1] [2] the Journal of Public Policy and Marketing, [3] and the Harvard Business Review. [4] His works have been cited more than 800 times in academic journals. [5] He is also known for co-authoring the book M-Powering Marketing in a Mobile World. [6]
Banerjee graduated from Presidency University, Kolkata with a bachelor's degree in economics in 1997. He earned an MBA in marketing from International Management Institute in 1999 and a PhD in marketing from the University of Rhode Island. [7] [8]
Before pursuing a career in academia, Banerjee worked in several jobs for companies such as Eveready Industries, Venture Infotech Group, and Bharti Telecom Group. [9]
In 2006, Banerjee was named a fellow of the AMA-Seth Doctoral Consortium. Banerjee joined the faculty of the University of Michigan-Flint in 2008 as an assistant professor. Banerjee also taught a course at Northwestern University, developing and teaching the first academic course on mobile marketing at Northwestern. [8] [7]
He also became an associate professor at the University of Michigan-Flint in 2014 and a professor of marketing in 2020. [10] As of 2022, he is an affiliate professor at the University of Michigan's Michigan Institute for Data Science (MIDAS). [11]
Banerjee also participated in the OakGov Challenge in 2010, winning third place for his web application OMG Campus. [12]
Banerjee is also an associate editor for the Journal of Consumer Marketing and a member of the editorial board for the European Journal of Marketing and the Journal of Research in Interactive Marketing. [7]
Banerjee co-authored the 2017 book M-Powering Marketing in a Mobile World with Ruby Roy Dholakia and Nikhilesh Dholakia. [6] Banerjee also contributed a chapter titled “India: The Awakening of M-Commerce” to the book M-Commerce: Global Experiences and Perspectives. [13]
Banerjee has also written as a contributor for The Economic Times [14] [15] [16] and Inside Sources. [17]
Banerjee has contributed towards research on the effectiveness of Location Based Advertising, [18] measurement of Location Privacy [19] and detection of Advertising Fraud using location data. [20]
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Syagnik “Sy” Banerjee is an American (of Indian origin) scholar, author, and professor affiliated with the University of Michigan-Flint. He is known for publishing literature on the subjects of digital marketing, data sciences, and public policy in publications such as the Journal of Business Research, [1] [2] the Journal of Public Policy and Marketing, [3] and the Harvard Business Review. [4] His works have been cited more than 800 times in academic journals. [5] He is also known for co-authoring the book M-Powering Marketing in a Mobile World. [6]
Banerjee graduated from Presidency University, Kolkata with a bachelor's degree in economics in 1997. He earned an MBA in marketing from International Management Institute in 1999 and a PhD in marketing from the University of Rhode Island. [7] [8]
Before pursuing a career in academia, Banerjee worked in several jobs for companies such as Eveready Industries, Venture Infotech Group, and Bharti Telecom Group. [9]
In 2006, Banerjee was named a fellow of the AMA-Seth Doctoral Consortium. Banerjee joined the faculty of the University of Michigan-Flint in 2008 as an assistant professor. Banerjee also taught a course at Northwestern University, developing and teaching the first academic course on mobile marketing at Northwestern. [8] [7]
He also became an associate professor at the University of Michigan-Flint in 2014 and a professor of marketing in 2020. [10] As of 2022, he is an affiliate professor at the University of Michigan's Michigan Institute for Data Science (MIDAS). [11]
Banerjee also participated in the OakGov Challenge in 2010, winning third place for his web application OMG Campus. [12]
Banerjee is also an associate editor for the Journal of Consumer Marketing and a member of the editorial board for the European Journal of Marketing and the Journal of Research in Interactive Marketing. [7]
Banerjee co-authored the 2017 book M-Powering Marketing in a Mobile World with Ruby Roy Dholakia and Nikhilesh Dholakia. [6] Banerjee also contributed a chapter titled “India: The Awakening of M-Commerce” to the book M-Commerce: Global Experiences and Perspectives. [13]
Banerjee has also written as a contributor for The Economic Times [14] [15] [16] and Inside Sources. [17]
Banerjee has contributed towards research on the effectiveness of Location Based Advertising, [18] measurement of Location Privacy [19] and detection of Advertising Fraud using location data. [20]
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