Swoops were a chocolate candy manufactured by The Hershey Company. [1] They were produced in the following flavors: Hershey's Milk Chocolate, Reese's Peanut Butter, Almond Joy, York Peppermint Pattie, White Chocolate Reeses, and Toffee and Almond. [1] Limited edition varieties included White Chocolate Peppermint (available around Christmas), Special Dark with Almonds, and Strawberries & Creme. [2] They were introduced into the market in 2003 and discontinued in August 2006. [2] [3] According to a market research study of April 2004 only 14% of the customers knew Swoops. [4]
References
- ^ a b Most successful new Product Introductions. In: Convenience Store News, volume 40, 2004. Online
- ^ a b Sandie Glass: What Were They Thinking? Swoops, Hershey’s Chocolate Oops, fastcompany.com, 22 November 2011
- ^ Hershey’s Swoops — Hershey's. In: Molly Aronica; Staff Writer: Failed Products of Major Brands Slideshow. The Daily Meal, 9 May 2012, p. 11
- ^ Aaron L. Brody, John B. Lord: Developing New Food Products for a Changing Marketplace. Second Edition. CRC Press, 2007, p. 544. ISBN 978-1-420-00432-8 Online
External links
- Swoops web site as archived by the Wayback Machine Internet Archive, a non-profit internet library.
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Hershey Entertainment and Resorts Company |
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 | This confectionery-related article is a stub. You can help Wikipedia by expanding it. |
Swoops were a chocolate candy manufactured by The Hershey Company. [1] They were produced in the following flavors: Hershey's Milk Chocolate, Reese's Peanut Butter, Almond Joy, York Peppermint Pattie, White Chocolate Reeses, and Toffee and Almond. [1] Limited edition varieties included White Chocolate Peppermint (available around Christmas), Special Dark with Almonds, and Strawberries & Creme. [2] They were introduced into the market in 2003 and discontinued in August 2006. [2] [3] According to a market research study of April 2004 only 14% of the customers knew Swoops. [4]
References
- ^ a b Most successful new Product Introductions. In: Convenience Store News, volume 40, 2004. Online
- ^ a b Sandie Glass: What Were They Thinking? Swoops, Hershey’s Chocolate Oops, fastcompany.com, 22 November 2011
- ^ Hershey’s Swoops — Hershey's. In: Molly Aronica; Staff Writer: Failed Products of Major Brands Slideshow. The Daily Meal, 9 May 2012, p. 11
- ^ Aaron L. Brody, John B. Lord: Developing New Food Products for a Changing Marketplace. Second Edition. CRC Press, 2007, p. 544. ISBN 978-1-420-00432-8 Online
External links
- Swoops web site as archived by the Wayback Machine Internet Archive, a non-profit internet library.
| Hershey Company |
| ||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|
|
Hershey Entertainment and Resorts Company |
| ||||||||||
| Milton Hershey Foundation | |||||||||||
|
| This confectionery-related article is a stub. You can help Wikipedia by expanding it. |