Formation | 2016 |
---|---|
Founder | Rend Platings |
Type | Certification body |
Headquarters | Cambridge |
Region | England |
Fields | Nutrition, Health |
Website |
sugarwise |
Sugarwise is the international certification authority for sugar claims on food and drink. It assesses foods and beverages on the basis of their sugar claims. [1]
The authority certifies and allows use of its logo on products with no more than 5g of free sugars in 100g in a food or 2.5g of free sugars in 100ml in a beverage, that can also carry a sugar claim. [1] The low free sugar standard is derived from the World Health Organization guidelines for daily intake of free sugars. [2]
The Sugarwise test distinguishes between free sugars and intrinsic sugars in a food or drink product for the first time [3] and was developed by Cambridge University Scientists. [3] [4]
Sugarwise adheres to the WHO guidelines on free sugar content: [5] "Free sugars include monosaccharides and disaccharides added to foods and beverages by the manufacturer, cook or consumer, and sugars naturally present in honey, syrups, fruit juices and fruit juice concentrates." [2]
Sugarwise was one of the two organisations behind the #DontTaxHealthy campaign to cut VAT on healthy food [6] and continues to lobby for tax breaks on low sugar food and drink. [1]
Sugarwise has held Summits at the UK Houses of Parliament, chaired by Keith Vaz [7] in his capacity as Chair of the APPG for Diabetes, in a bid to promote lower-sugar food and drink and help tackle the growing threat of obesity and diabetes. [8] Sugarwise's Patron is Lord Clive Brooke, Baron Brooke of Alverthorpe. [9]
A Summit at the European parliament was convened in September 2017 [10] supported by Alex Mayer. This called for tariffs to be removed for healthier food and drink across the EU post Brexit [1] And was followed by a third summit at the UK Houses of Parliament on 13 September 2017. [11]
Sugarwise was launched in March 2016 [12] [13] with the assistance of Enterprise Europe Network. [14] Mother-of-one Rend Platings founded the organisation [15] after hearing England's chief medical officer's revelation that, as a result of obesity, today's generation of parents may be the first to outlive their children. [16]
The Sugarwise logo was developed by design firm Pemberton & Whitefoord (P&W) [17] with the support of Tesco. [18]
The first product to be certified was JimJams reduced-sugar chocolate spread. [19] [13]
In July 2017 Sugarwise certified "Sugar Free" recipes magazine sold in UK supermarkets. [20]
Formation | 2016 |
---|---|
Founder | Rend Platings |
Type | Certification body |
Headquarters | Cambridge |
Region | England |
Fields | Nutrition, Health |
Website |
sugarwise |
Sugarwise is the international certification authority for sugar claims on food and drink. It assesses foods and beverages on the basis of their sugar claims. [1]
The authority certifies and allows use of its logo on products with no more than 5g of free sugars in 100g in a food or 2.5g of free sugars in 100ml in a beverage, that can also carry a sugar claim. [1] The low free sugar standard is derived from the World Health Organization guidelines for daily intake of free sugars. [2]
The Sugarwise test distinguishes between free sugars and intrinsic sugars in a food or drink product for the first time [3] and was developed by Cambridge University Scientists. [3] [4]
Sugarwise adheres to the WHO guidelines on free sugar content: [5] "Free sugars include monosaccharides and disaccharides added to foods and beverages by the manufacturer, cook or consumer, and sugars naturally present in honey, syrups, fruit juices and fruit juice concentrates." [2]
Sugarwise was one of the two organisations behind the #DontTaxHealthy campaign to cut VAT on healthy food [6] and continues to lobby for tax breaks on low sugar food and drink. [1]
Sugarwise has held Summits at the UK Houses of Parliament, chaired by Keith Vaz [7] in his capacity as Chair of the APPG for Diabetes, in a bid to promote lower-sugar food and drink and help tackle the growing threat of obesity and diabetes. [8] Sugarwise's Patron is Lord Clive Brooke, Baron Brooke of Alverthorpe. [9]
A Summit at the European parliament was convened in September 2017 [10] supported by Alex Mayer. This called for tariffs to be removed for healthier food and drink across the EU post Brexit [1] And was followed by a third summit at the UK Houses of Parliament on 13 September 2017. [11]
Sugarwise was launched in March 2016 [12] [13] with the assistance of Enterprise Europe Network. [14] Mother-of-one Rend Platings founded the organisation [15] after hearing England's chief medical officer's revelation that, as a result of obesity, today's generation of parents may be the first to outlive their children. [16]
The Sugarwise logo was developed by design firm Pemberton & Whitefoord (P&W) [17] with the support of Tesco. [18]
The first product to be certified was JimJams reduced-sugar chocolate spread. [19] [13]
In July 2017 Sugarwise certified "Sugar Free" recipes magazine sold in UK supermarkets. [20]