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StockTouch is a discontinued visual stock market analysis and tracking app for iPad and iPhone developed by Visible Market, Inc. ^{[1] [2]}

StockTouch was noted for its intuitive, game-like interface, and until it closed down, was consistently rated in the top finance apps for iPad, and had been recognized as one of the top 5 stock market apps. ^{[3] [4] [5] [6]}

History

StockTouch was created to give users a visual picture of the overall state of the stock market. ^[7] It merged real time financial information with data visualization technology. ^{[1] [8]} Visible Market is a New York-based company. ^{[9] [10] [11]}

The concept for the app was based on a desire to clarify vast amounts of financial data. ^{[8] [12]} The developers noticed a trend among business professionals to move away from desktop tools and towards mobile ones. ^[10] In response, they initiated the creation of a different, non-linear app which would visually track stock market trends. ^{[3] [13]} StockTouch was intended as a platform that provided “democratized” financial information for making the stock market more accessible to the general public. ^{[12] [14]} To that end, Visible Market was a forerunner among tech companies to use game engine technology and animation in the design of its mobile app, with the goal of helping users to visualize and navigate financial data. ^{[15] [16]}

StockTouch debuted on June 29, 2011 at a cost of $4.99. ^{[1] [12]} It spent several weeks as the most downloaded paid financial app. ^{[12] [17]} In order to reach an even wider audience, Johnson announced that with the launch of StockTouch 1.9, the app would be available for free beginning in April 2013. ^{[1] [18]}

On September 1, 2016, the app relaunched, ^[19] only to shut down again on Q1 of 2017.^{[ citation needed]}

Product

The StockTouch app provided a dynamic, “at-a-glance” portrait of the stock market. ^{[12] [20]} The user is initially presented with a screen of organized tiles representing a “tactile heat map” of stock activity. ^{[9] [13] [21]} It tracks thousands of stocks, organized into nine industry sectors: Consumer, Services, Healthcare, Energy, Technology, Financial, Industrial, Materials, and Utilities. ^{[9] [22]} Users touch the individual tiles, each with a color corresponding to the stock's degree of positive or negative performance. ^{[9] [13] [20]} Selecting a tile displays “everything about that stock,” including user-specified time graphs and relevant news items. ^{[9] [13]} Stock information is refreshed every five minutes, provided in partnership with Xignite. ^{[23] [24]} StockTouch is hosted on AWS and is used by Wall Street traders, executives, investors and academics. ^{[23] [25]}

Awards and recognition

• Reached #1 in Finance Apps, iPad, April 3, 2013 ^[17]
• App Store Essentials App, 2013 ^[26]
• Reached #2 in Finance Apps, iPhone, October 5, 2012 ^[17]
• Apple Rewind, “#1 finance app,” 2011 ^{[9] [14]}
• Apps Magazine, “Best Work App,” 2011 ^[27]
• One of “Best 10 Business Apps for iPad” ^[28]
• Visible Market, Inc. selected as FinTech Innovation Lab incubator company, 2012 ^[29]
• Apple Hall of Fame App, December 2012

External links

• As of February 2019, the old website at [1] is no longer active.

References