 | It has been suggested that
Stanley Quencher be
merged into this article. (
Discuss) Proposed since January 2024. |
 | This article needs additional citations for
verification. (October 2022) |
 | |
| Company type | Brand of Pacific Market International, LLC, which is owned by HAVI |
|---|---|
| Founded | 1913 in Great Barrington, Massachusetts |
| Founder | William Stanley Jr. |
| Headquarters | Seattle, Washington |
| Website | www.stanley1913.com |
Stanley is an American brand of food and beverage containers invented by William Stanley Jr. [1] [2]
History
In 1913, William Stanley Jr. created the Stanley all-steel vacuum flask, better known as the Stanley bottle, as a result of his work with transformers, during which he discovered that a welding process he was using could be used to insulate a vacuum bottle with steel instead of glass. [3]
By 1915, William Stanley began mass production of the Stanley bottle. He acquired an empty building, renovated and equipped it with machinery for production of insulated jugs, beverage servers, and desk top decanters.
In 1916, William Stanley died at the age of 57. [4] A New York City investment company acquired the operation and hired a mechanical engineer, Harry Badger, as General Manager who continued to invent and develop new products which expanded the product line.
Stanley bottles were used by pilots during World War 2. [5]
The company was acquired in 2002 by Seattle-based company PMI Worldwide. [1]
Stanley introduced the 40-US-fluid-ounce (1,200 mL) Quencher bottle in 2016. The Quencher's early sales were not substantial, and the company stopped restocking and marketing it in 2019. After working with the Buy Guide, a women-run blog based in Utah, to sell 5,000 Quenchers, the company resumed production in an increasingly broad array of colors. [6] The product was the primary driver of Stanley's annual sales increasing from US$70 million in 2019 to $750 million in 2023. [7] Since successful influencer marketing campaigns for the Quencher, Stanley has shifted its marketing to sell primarily to women. [8]
In 2020, the company hired Terence Reilly, formerly of Crocs, as its president; sales of Quenchers rose 275% between 2020 and 2021. [1] [8]
Products
Quencher
![[icon]](/info/en/?search=File:Wiki_letter_w_cropped.svg){kind=small} | This section needs expansion. You can help by
adding to it. (April 2024) |
The Stanley Quencher is an insulated tumbler-style cup offered most commonly in 30 and 40oz sizes. Features include a removable straw, thermal insulation to hold the contents at a desired temperature for a longer period of time, and is offered in multiple color options, some limited by seasonal offerings.
IceFlow
|
| This section needs expansion. You can help by
adding to it. (April 2024) |
The Stanley IceFlow Tumbler is a newer product based on the success of the Stanley Quencher. With a similar insulated design, the IceFlow series utilizes a flip-straw design that is integrated into the cap.
Other Products
|
| This section needs expansion. You can help by
adding to it. (April 2024) |
In addition to the Quencher series, Stanley also offers a handful of different insulating products including flasks, pint glasses, vacuum bottles, and other types of beverage containers. Stanley also offers outdoor coolers, lunchboxes, and other camping-themed cookware.
See also
References
- ^
a
b
c Geraldo, Renata (January 12, 2024).
"Seattle-based Stanley rides the wave of water bottle, tumbler addiction".
The Seattle Times. Retrieved January 22, 2024.
The legacy brand that sold its iconic green thermos to men for decades has recently pivoted to targeting women and younger generations through influencer marketing and product scarcity.
- ^ "Armchair or Stadium Box Fans: Remember the Thermos for the Best Hot or Iced Coffee". Archived from the original on July 16, 2011. Retrieved November 5, 2008.
- ^ US patent 1071817A, Stanley, William, "Heat-insulated receptacle", published 1912-08-05, issued 1913-09-02
- ^ "William Stanley, 1858 - 1916". Institute of Electrical and Electronics Engineers (IEEE). Archived from the original on July 31, 2008. Retrieved November 7, 2008.
- ^ Goldstein, Li (May 26, 2023). "How Stanley, the Thermos for Tough Guys, Became the TikTok Obsession of Millennial Women". Bon Appétit. Retrieved February 8, 2024.
- ^ Issawi, Danya (May 17, 2022). "The Sisterhood of the Stanley Tumbler". The New York Times. Archived from the original on December 23, 2023. Retrieved December 23, 2023.
- ^ Vega, Nicolas; Shamo, Lauren (December 23, 2023). "How a 40-ounce cup turned Stanley into a $750 million a year business". CNBC. Archived from the original on December 23, 2023. Retrieved December 23, 2023.
- ^ a b Deb, Sopan (January 5, 2024). "Why People Are Camping Out at Target for the Valentine's Stanley Tumbler". The New York Times. Archived from the original on January 5, 2024. Retrieved January 5, 2024.
External links
| It has been suggested that
Stanley Quencher be
merged into this article. (
Discuss) Proposed since January 2024. |
| This article needs additional citations for
verification. (October 2022) |
|
| |
| Company type | Brand of Pacific Market International, LLC, which is owned by HAVI |
|---|---|
| Founded | 1913 in Great Barrington, Massachusetts |
| Founder | William Stanley Jr. |
| Headquarters | Seattle, Washington |
| Website | www.stanley1913.com |
Stanley is an American brand of food and beverage containers invented by William Stanley Jr. [1] [2]
History
In 1913, William Stanley Jr. created the Stanley all-steel vacuum flask, better known as the Stanley bottle, as a result of his work with transformers, during which he discovered that a welding process he was using could be used to insulate a vacuum bottle with steel instead of glass. [3]
By 1915, William Stanley began mass production of the Stanley bottle. He acquired an empty building, renovated and equipped it with machinery for production of insulated jugs, beverage servers, and desk top decanters.
In 1916, William Stanley died at the age of 57. [4] A New York City investment company acquired the operation and hired a mechanical engineer, Harry Badger, as General Manager who continued to invent and develop new products which expanded the product line.
Stanley bottles were used by pilots during World War 2. [5]
The company was acquired in 2002 by Seattle-based company PMI Worldwide. [1]
Stanley introduced the 40-US-fluid-ounce (1,200 mL) Quencher bottle in 2016. The Quencher's early sales were not substantial, and the company stopped restocking and marketing it in 2019. After working with the Buy Guide, a women-run blog based in Utah, to sell 5,000 Quenchers, the company resumed production in an increasingly broad array of colors. [6] The product was the primary driver of Stanley's annual sales increasing from US$70 million in 2019 to $750 million in 2023. [7] Since successful influencer marketing campaigns for the Quencher, Stanley has shifted its marketing to sell primarily to women. [8]
In 2020, the company hired Terence Reilly, formerly of Crocs, as its president; sales of Quenchers rose 275% between 2020 and 2021. [1] [8]
Products
Quencher
|
| This section needs expansion. You can help by
adding to it. (April 2024) |
The Stanley Quencher is an insulated tumbler-style cup offered most commonly in 30 and 40oz sizes. Features include a removable straw, thermal insulation to hold the contents at a desired temperature for a longer period of time, and is offered in multiple color options, some limited by seasonal offerings.
IceFlow
|
| This section needs expansion. You can help by
adding to it. (April 2024) |
The Stanley IceFlow Tumbler is a newer product based on the success of the Stanley Quencher. With a similar insulated design, the IceFlow series utilizes a flip-straw design that is integrated into the cap.
Other Products
|
| This section needs expansion. You can help by
adding to it. (April 2024) |
In addition to the Quencher series, Stanley also offers a handful of different insulating products including flasks, pint glasses, vacuum bottles, and other types of beverage containers. Stanley also offers outdoor coolers, lunchboxes, and other camping-themed cookware.
See also
References
- ^
a
b
c Geraldo, Renata (January 12, 2024).
"Seattle-based Stanley rides the wave of water bottle, tumbler addiction".
The Seattle Times. Retrieved January 22, 2024.
The legacy brand that sold its iconic green thermos to men for decades has recently pivoted to targeting women and younger generations through influencer marketing and product scarcity.
- ^ "Armchair or Stadium Box Fans: Remember the Thermos for the Best Hot or Iced Coffee". Archived from the original on July 16, 2011. Retrieved November 5, 2008.
- ^ US patent 1071817A, Stanley, William, "Heat-insulated receptacle", published 1912-08-05, issued 1913-09-02
- ^ "William Stanley, 1858 - 1916". Institute of Electrical and Electronics Engineers (IEEE). Archived from the original on July 31, 2008. Retrieved November 7, 2008.
- ^ Goldstein, Li (May 26, 2023). "How Stanley, the Thermos for Tough Guys, Became the TikTok Obsession of Millennial Women". Bon Appétit. Retrieved February 8, 2024.
- ^ Issawi, Danya (May 17, 2022). "The Sisterhood of the Stanley Tumbler". The New York Times. Archived from the original on December 23, 2023. Retrieved December 23, 2023.
- ^ Vega, Nicolas; Shamo, Lauren (December 23, 2023). "How a 40-ounce cup turned Stanley into a $750 million a year business". CNBC. Archived from the original on December 23, 2023. Retrieved December 23, 2023.
- ^ a b Deb, Sopan (January 5, 2024). "Why People Are Camping Out at Target for the Valentine's Stanley Tumbler". The New York Times. Archived from the original on January 5, 2024. Retrieved January 5, 2024.