 | |
| Formerly |
|
|---|---|
| Company type | Subsidiary |
| Industry | Retail |
| Founded | 1974 [1] |
| Headquarters | Golborne, United Kingdom |
Key people | Adam Smith - Director of Customer Services |
| Products | Furniture |
| Parent | DFS Furniture |
| Website | sofology.co.uk |
Sofology (formerly known as Sofaworks, CSL, Clayton Salerooms, and CS Lounge Suites Ltd), is a British furniture retailer specialising in sofas. [2]
History
Sofology started out as CSL Sofas, and was originally an auction rooms based in Clayton-le-Moors, Accrington, Lancashire. In 1982, after including catalogue seconds lounge furniture, they moved into specialist sofa retail and manufacture. The company originally started as a high street store chain, selling only its own products.[ citation needed]
Around 2002, CSL Sofas ceased sofa manufacture in the United Kingdom, citing that it could source products in Europe, Eastern Europe and the Far East at better value.[ citation needed] The business focuses on retailing leather sofas, fabric sofas, corner sofas and recliner sofas.
In December 2015, Sofaworks re branded to Sofology, following the loss of a court case against a competitor who argued that the Sofaworks name infringed on one of its owned brands. [3]
In December 2010, it saw 260 complaints to the ASA. This was as a result of an advert created to remake " Girls on Film", by Duran Duran. This used scantily clad women around the sofas. However, the complaints were not upheld, and the advert was allowed to run. [4] In October 2017, DFS announced the purchase of Sofology in a £25 million deal. The acquisition was ratified by the Competition and Markets Authority in November 2017.
The business was runner-up in the 2010 Manchester Evening News Business of the Year (lost to Pets at Home). However, in 2010, it came first in Business XL Fastest Growing Business. [5] [6]
From 2013 to 2017, adverts for the company featured a Three-toed sloth named Neal and they were narrated by English actor Craig Cash.
Sofology featured Owen Wilson in two marketing campaigns, which began in November 2017. [7] From May 2021, Helena Bonham Carter has featured in their commercials. [8]
References
- ^ "Sofaworks set to move into new building at Dundee retail park". Evening Telegraph. 16 April 2015. Retrieved 1 May 2015.
- ^ "Sofaworks Website".
- ^ "Sofaworks may be forced into rebrand after losing DFS legal battle". Prolific North. 30 June 2015. Retrieved 2016-02-01.
- ^ "ASA Adjudication on CSL - Advertising Standards Authority". www.asa.org.uk. Archived from the original on 2014-03-01.
- ^ "Manchester Evening News". MEN.
- ^ "Business XL".
- ^ "Owen Wilson tv campaigns for Sofology".
- ^ "Helena Bonham Carter flaunts her eccentricity in Sofology ad". Campaign Live. Retrieved 23 August 2021.
|
| |
| Formerly |
|
|---|---|
| Company type | Subsidiary |
| Industry | Retail |
| Founded | 1974 [1] |
| Headquarters | Golborne, United Kingdom |
Key people | Adam Smith - Director of Customer Services |
| Products | Furniture |
| Parent | DFS Furniture |
| Website | sofology.co.uk |
Sofology (formerly known as Sofaworks, CSL, Clayton Salerooms, and CS Lounge Suites Ltd), is a British furniture retailer specialising in sofas. [2]
History
Sofology started out as CSL Sofas, and was originally an auction rooms based in Clayton-le-Moors, Accrington, Lancashire. In 1982, after including catalogue seconds lounge furniture, they moved into specialist sofa retail and manufacture. The company originally started as a high street store chain, selling only its own products.[ citation needed]
Around 2002, CSL Sofas ceased sofa manufacture in the United Kingdom, citing that it could source products in Europe, Eastern Europe and the Far East at better value.[ citation needed] The business focuses on retailing leather sofas, fabric sofas, corner sofas and recliner sofas.
In December 2015, Sofaworks re branded to Sofology, following the loss of a court case against a competitor who argued that the Sofaworks name infringed on one of its owned brands. [3]
In December 2010, it saw 260 complaints to the ASA. This was as a result of an advert created to remake " Girls on Film", by Duran Duran. This used scantily clad women around the sofas. However, the complaints were not upheld, and the advert was allowed to run. [4] In October 2017, DFS announced the purchase of Sofology in a £25 million deal. The acquisition was ratified by the Competition and Markets Authority in November 2017.
The business was runner-up in the 2010 Manchester Evening News Business of the Year (lost to Pets at Home). However, in 2010, it came first in Business XL Fastest Growing Business. [5] [6]
From 2013 to 2017, adverts for the company featured a Three-toed sloth named Neal and they were narrated by English actor Craig Cash.
Sofology featured Owen Wilson in two marketing campaigns, which began in November 2017. [7] From May 2021, Helena Bonham Carter has featured in their commercials. [8]
References
- ^ "Sofaworks set to move into new building at Dundee retail park". Evening Telegraph. 16 April 2015. Retrieved 1 May 2015.
- ^ "Sofaworks Website".
- ^ "Sofaworks may be forced into rebrand after losing DFS legal battle". Prolific North. 30 June 2015. Retrieved 2016-02-01.
- ^ "ASA Adjudication on CSL - Advertising Standards Authority". www.asa.org.uk. Archived from the original on 2014-03-01.
- ^ "Manchester Evening News". MEN.
- ^ "Business XL".
- ^ "Owen Wilson tv campaigns for Sofology".
- ^ "Helena Bonham Carter flaunts her eccentricity in Sofology ad". Campaign Live. Retrieved 23 August 2021.