SocioBranding is an approach to
brand management that integrates traditional
advertising creative strategy and tactics with
social networking websites, with the aim of being able to target potential customers more accurately.[1]
References
^“Business Benefits of Social Media”, Jim Stiles, bluecusa.com,
[1]
Further reading
Li, Charlene, Bernoff, Josh (2008). Groundswell, Winning in a world transformed by social technologies. Boston: Harvard Business
Scoble, Robert, Israel, Shel (2006). Naked Conversations: How Blogs are changing the way businesses talk with customers. New York: Wiley & Sons
"Marketers go 2-way with social networking". Chicago Tribune. February 3, 2009.
Brogan, Chris, Smith, Julian (2009). Trust Agents: Using the Web to Build Influence, Improve Reputation, and Earn Trust. New York: Wiley & Sons
Winberg, Tamar, (2009). The New Community Rules: Marketing on the Social Web. Sebastopol, Ca. O’Reilly
Qualman, Erik, (2009). Socialnomics. New York, Wiley & Sons.
SocioBranding is an approach to
brand management that integrates traditional
advertising creative strategy and tactics with
social networking websites, with the aim of being able to target potential customers more accurately.[1]
References
^“Business Benefits of Social Media”, Jim Stiles, bluecusa.com,
[1]
Further reading
Li, Charlene, Bernoff, Josh (2008). Groundswell, Winning in a world transformed by social technologies. Boston: Harvard Business
Scoble, Robert, Israel, Shel (2006). Naked Conversations: How Blogs are changing the way businesses talk with customers. New York: Wiley & Sons
"Marketers go 2-way with social networking". Chicago Tribune. February 3, 2009.
Brogan, Chris, Smith, Julian (2009). Trust Agents: Using the Web to Build Influence, Improve Reputation, and Earn Trust. New York: Wiley & Sons
Winberg, Tamar, (2009). The New Community Rules: Marketing on the Social Web. Sebastopol, Ca. O’Reilly
Qualman, Erik, (2009). Socialnomics. New York, Wiley & Sons.