Company type | Private |
---|---|
Industry | Recipe box package delivery |
Founded | 2014 in London, United Kingdom |
Founder | Oliver Ashness |
Headquarters | , |
Area served | United Kingdom |
Products | SimplyCook Recipe Kits |
Services | Recipe creation, delivery service |
Number of employees | 20 (2018) |
Website | https://www.simplycook.com/ |
SimplyCook is a subscription-based recipe box service based in London. The company provides a monthly box containing four recipes and four nonperishable ingredient kits that are then added to fresh ingredients the subscriber purchases from the supermarket. [1] [2] SimplyCook was founded by Oliver Ashness in 2014. [3] [4] SimplyCook's recipes have been featured in Woman’s World, Daily Express, and The Independent. [5] [6] [7]
In 2013, Ashness founded SimplyCook after observing how tedious it could be to try a new recipe. [1] Ashness also noticed that a majority of people cooked the same dishes repeatedly and ingredients to experiment with new recipes were often expensive for one meal. [3] He created SimplyCook to provide a solution to those wanting to have an alternative to other food delivery services. [1]
Ashness tested his company idea in 2013 and launched SimplyCook in 2014 with £100,000 from his savings and friends and family. [2] Within six months of its launch, SimplyCook had thousands of consumers. [2]
In 2015, Episode 1 of Ventures, an investment company focused on early-stage software businesses, invested $1.1 million in SimplyCook. [3] [8]
In January 2019 the startup raised £4.5 million in Series A. The round was led by Octopus Investments. [9]
SimplyCook provides a subscription service that consists of four recipe cards and ingredients kits, which contain herbs, spices, sauces and other extras needed for the recipe. [10] Each kit contains up to 18 ingredients paired with recipes developed by company chefs. [2] The company develops new recipes solely by gathering data from the customers' online selections. [1]
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Company type | Private |
---|---|
Industry | Recipe box package delivery |
Founded | 2014 in London, United Kingdom |
Founder | Oliver Ashness |
Headquarters | , |
Area served | United Kingdom |
Products | SimplyCook Recipe Kits |
Services | Recipe creation, delivery service |
Number of employees | 20 (2018) |
Website | https://www.simplycook.com/ |
SimplyCook is a subscription-based recipe box service based in London. The company provides a monthly box containing four recipes and four nonperishable ingredient kits that are then added to fresh ingredients the subscriber purchases from the supermarket. [1] [2] SimplyCook was founded by Oliver Ashness in 2014. [3] [4] SimplyCook's recipes have been featured in Woman’s World, Daily Express, and The Independent. [5] [6] [7]
In 2013, Ashness founded SimplyCook after observing how tedious it could be to try a new recipe. [1] Ashness also noticed that a majority of people cooked the same dishes repeatedly and ingredients to experiment with new recipes were often expensive for one meal. [3] He created SimplyCook to provide a solution to those wanting to have an alternative to other food delivery services. [1]
Ashness tested his company idea in 2013 and launched SimplyCook in 2014 with £100,000 from his savings and friends and family. [2] Within six months of its launch, SimplyCook had thousands of consumers. [2]
In 2015, Episode 1 of Ventures, an investment company focused on early-stage software businesses, invested $1.1 million in SimplyCook. [3] [8]
In January 2019 the startup raised £4.5 million in Series A. The round was led by Octopus Investments. [9]
SimplyCook provides a subscription service that consists of four recipe cards and ingredients kits, which contain herbs, spices, sauces and other extras needed for the recipe. [10] Each kit contains up to 18 ingredients paired with recipes developed by company chefs. [2] The company develops new recipes solely by gathering data from the customers' online selections. [1]
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