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Industry | Online Retail, Fashion, Clothing, Shoes |
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Headquarters | Sydney, New South Wales, Australia |
Key people | Jane Lu (CEO) |
Products | Clothes, Shoes and Accessories |
Revenue | US$ 30 million (2017) |
Website | https://www.showpo.com |
Showpo is an Australian online fashion retailer. [1] Primarily aimed at young women. [2] As of June 2017, Showpo's annual revenue was $30 million, [3] with 35% of sales occurring internationally. [4]
Showpo's CEO Jane Lu has described the company's social media branding as its "biggest competitive advantage". [5] As of May 2017, the company had 1.1 million followers on Instagram and 895,100 Likes on Facebook. [6]
In 2010, Showpo was launched as "Show Pony" by co-founder Jane Lu, initially operating from her parents' garage in Balmain, Sydney. [7] Three months after launch, the company opened a bricks and mortar store in Broadway in Sydney, followed by a kiosk in Pitt St Westfield in August 2011. [8] In 2012, Showpo had its first million-dollar month with just four staff. [9] Showpo closed its profitable bricks and mortar stores in 2013 to focus its business solely online. [10] In 2014, the company turned over $10 million in sales and by 2017 it had reached a run rate of $30 million. [11]
In August 2017, Showpo held its official US launch in Los Angeles, the location of its US warehouse. [12]
![]() | |
Industry | Online Retail, Fashion, Clothing, Shoes |
---|---|
Headquarters | Sydney, New South Wales, Australia |
Key people | Jane Lu (CEO) |
Products | Clothes, Shoes and Accessories |
Revenue | US$ 30 million (2017) |
Website | https://www.showpo.com |
Showpo is an Australian online fashion retailer. [1] Primarily aimed at young women. [2] As of June 2017, Showpo's annual revenue was $30 million, [3] with 35% of sales occurring internationally. [4]
Showpo's CEO Jane Lu has described the company's social media branding as its "biggest competitive advantage". [5] As of May 2017, the company had 1.1 million followers on Instagram and 895,100 Likes on Facebook. [6]
In 2010, Showpo was launched as "Show Pony" by co-founder Jane Lu, initially operating from her parents' garage in Balmain, Sydney. [7] Three months after launch, the company opened a bricks and mortar store in Broadway in Sydney, followed by a kiosk in Pitt St Westfield in August 2011. [8] In 2012, Showpo had its first million-dollar month with just four staff. [9] Showpo closed its profitable bricks and mortar stores in 2013 to focus its business solely online. [10] In 2014, the company turned over $10 million in sales and by 2017 it had reached a run rate of $30 million. [11]
In August 2017, Showpo held its official US launch in Los Angeles, the location of its US warehouse. [12]