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Company type | Subsidiary |
---|---|
Industry | Natural household products |
Founded | 1988 |
Founders |
Jeffrey Hollender Alan Newman |
Headquarters | , U.S. |
Key people |
Alison Whritenour,
CEO and
President Jeffrey Hollender, Co-Founder Alan Newman, Co-Founder |
Products | Laundry Detergent Dish Soap Personal care Baby Diapers Paper Products |
Revenue | $200 million (2015 [1]) |
Owner | Unilever (2016−present) |
Number of employees | 170 (2015 [1]) |
Website |
seventhgeneration |
Seventh Generation, Inc. is an American company selling eco-friendly cleaning, paper, and personal care products. Established in 1988, the Burlington, Vermont-based company distributes products to natural food stores, supermarkets, mass merchants, and online retailers. In 2016, Anglo-Dutch consumer goods company Unilever acquired Seventh Generation for an estimated $700 million. [2]
Seventh Generation focuses its marketing and product development on sustainability and the conservation of natural resources. The company uses recycled and post-consumer materials in its packaging, as well as biodegradable, plant-based phosphate-free and chlorine-free ingredients in its products.
The company attributes the name "Seventh Generation" to the " Great Law of the Iroquois". Per the company, the document states, "In our every deliberation, we must consider the impact of our decisions on the next seven generations." [3]
In 1988, Alan Newman acquired Renew America, a mail-order catalog that sells energy-, water- and resource-saving products. After giving the catalog a new look, an enhanced mix of products, and a new name, Seventh Generation, Newman embarked on a campaign to raise funding for the venture.[ citation needed] The next year, entrepreneur and author of How to Make the World a Better Place, Jeffrey Hollender, joined Newman and helped secure much-needed capital, and a mention in the New York Times increased orders seven-fold within a year. [4][ citation needed]
Newman left Seventh Generation in 1992 to start Magic Hat Brewing Company.[ citation needed] Seventh Generation went public the next year on 8 November, raising $7 million.[ citation needed]
In 1994, Seventh Generation entered the mass retail market with three products: dishwasher detergent, non-chlorine bleach, and liquid laundry detergent.[ citation needed] And in 1995, the company's mail-order catalog business sold to Gaiam, Inc. and Seventh Generation began focusing solely on its wholesale products business.[ citation needed]
Hollender stepped aside as CEO in 2009, and former PepsiCo division president Chuck Maniscalco joined the company and took over the role. [5] John Replogle took over as president and CEO in February 2011. [6] Joey Bergstein was named CEO in 2017 after Replogle became chairman of the Seventh Generation Social Mission Board.[ citation needed]
In September 2016, Unilever Plc. purchased Seventh Generation for an estimated $700 million. [7] In July 2021, Alison Whritenour [8] became Seventh Generation's first female CEO.[ citation needed]
Seventh Generation has received multiple awards. [9] [10]
This article has multiple issues. Please help
improve it or discuss these issues on the
talk page. (
Learn how and when to remove these template messages)
|
Company type | Subsidiary |
---|---|
Industry | Natural household products |
Founded | 1988 |
Founders |
Jeffrey Hollender Alan Newman |
Headquarters | , U.S. |
Key people |
Alison Whritenour,
CEO and
President Jeffrey Hollender, Co-Founder Alan Newman, Co-Founder |
Products | Laundry Detergent Dish Soap Personal care Baby Diapers Paper Products |
Revenue | $200 million (2015 [1]) |
Owner | Unilever (2016−present) |
Number of employees | 170 (2015 [1]) |
Website |
seventhgeneration |
Seventh Generation, Inc. is an American company selling eco-friendly cleaning, paper, and personal care products. Established in 1988, the Burlington, Vermont-based company distributes products to natural food stores, supermarkets, mass merchants, and online retailers. In 2016, Anglo-Dutch consumer goods company Unilever acquired Seventh Generation for an estimated $700 million. [2]
Seventh Generation focuses its marketing and product development on sustainability and the conservation of natural resources. The company uses recycled and post-consumer materials in its packaging, as well as biodegradable, plant-based phosphate-free and chlorine-free ingredients in its products.
The company attributes the name "Seventh Generation" to the " Great Law of the Iroquois". Per the company, the document states, "In our every deliberation, we must consider the impact of our decisions on the next seven generations." [3]
In 1988, Alan Newman acquired Renew America, a mail-order catalog that sells energy-, water- and resource-saving products. After giving the catalog a new look, an enhanced mix of products, and a new name, Seventh Generation, Newman embarked on a campaign to raise funding for the venture.[ citation needed] The next year, entrepreneur and author of How to Make the World a Better Place, Jeffrey Hollender, joined Newman and helped secure much-needed capital, and a mention in the New York Times increased orders seven-fold within a year. [4][ citation needed]
Newman left Seventh Generation in 1992 to start Magic Hat Brewing Company.[ citation needed] Seventh Generation went public the next year on 8 November, raising $7 million.[ citation needed]
In 1994, Seventh Generation entered the mass retail market with three products: dishwasher detergent, non-chlorine bleach, and liquid laundry detergent.[ citation needed] And in 1995, the company's mail-order catalog business sold to Gaiam, Inc. and Seventh Generation began focusing solely on its wholesale products business.[ citation needed]
Hollender stepped aside as CEO in 2009, and former PepsiCo division president Chuck Maniscalco joined the company and took over the role. [5] John Replogle took over as president and CEO in February 2011. [6] Joey Bergstein was named CEO in 2017 after Replogle became chairman of the Seventh Generation Social Mission Board.[ citation needed]
In September 2016, Unilever Plc. purchased Seventh Generation for an estimated $700 million. [7] In July 2021, Alison Whritenour [8] became Seventh Generation's first female CEO.[ citation needed]
Seventh Generation has received multiple awards. [9] [10]