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Señorita México 1990
Date	September 29, 1990
Presenters	Raúl Velasco
Venue	Boca del Rio, Veracruz
Broadcaster	Televisa
Entrants	32
Placements	12
Winner	Lupita Jones   Baja California

The annual Miss Mexico pageant, was held at Boca del Rio, Veracruz, on September 29, 1990. Thirty-two contestants competed for the national title, which was won by Lupita Jones from Baja California, ^[1] who later competed in Miss Universe 1991 where she was winner. Jones was crowned by outgoing Miss Mexico 1989 titleholder Marilé del Rosario Santiago.

State	Contestant
Aguascalientes	Karitina Gutierrez Morelos
Baja California	Lupita Jones Garay
Baja California Sur	Adriana Ivette Gomez Lopez
Campeche	Éricka Ruiz Lavadié
Coahuila	Rosa Isela Sandoval Dominguez
Colima	Carla Acevedo Torres
Chiapas	Lilia Cristina Serrano Najera
Chihuahua	Maria Guadalupe Amparan Hernandez
Mexican Federal District	Cinthya Friedman Negrete
Durango	Maria Concepcion Favela
México (state)	Blanca Laura Rodriguez Cardona
Guanajuato	Maria Soledad Hernandez Monzon
Guerrero	Gabriela Franco Gonzalez
Hidalgo	Norma Garcia Zavala
Jalisco	María Leonor Victoria Perez Della Roca
Michoacán	Mireya Mayes Merelles
Morelos	Adriana Guadalupe Casillas Rivero
Nayarit	Robertina Martinez Sandoval
Nuevo León	Sandra Rosa Guzman Carranza
Oaxaca	Annemie Santibañez Hoffmann
Puebla	Elvira Rodriguez Tortajada
Querétaro	Carolina Morales Mandeur
Quintana Roo	Penelope Hernandez
San Luis Potosí	Maria Zulema Trejo Hernandez
Sinaloa	María del Rosario Simancas Espinoza
Sonora	Maria Sagrario Montaño Palomares
Tabasco	Isabela Rosales Herrera
Tamaulipas	Marina Ramirez Andrade
Tlaxcala	Maria Isabel Aguilera Burgos
Veracruz	Carolina Bringas Hernandez
Yucatán	Luz Maria Mena Basso
Zacatecas	Hilda Yolanda Murillo Castillo

  Yucatán Luz María Mena Bassó was selected to compete in Miss World 1990