The ceremony was instituted in 2012 by
Vishnu Vardhan Induri, the founder of
Celebrity Cricket League.[1][2] Adusumilli Brinda Prasad is the chairperson of SIIMA. The Awards are presented in separate parts on two different days. On the first day the most promising upcoming South Indian film artistes are honoured at the Generation Next Awards, while the second day is reserved for the main SIIMA Awards. The Award nominees are selected by a jury of senior artistes and professionals and voted for by public polling.[3] The first SIIMA ceremony was held on 21 & 22 June 2012 at the
Dubai World Trade Centre.[4]
It is one of the most prominent entertainment
award ceremonies in
India. Unlike other South Indian film awards, SIIMA holds its ceremony abroad.[5] However, in 2021, SIIMA was conducted in
Hyderabad, India owing to the travel restrictions due to
COVID-19 pandemic.[6][7]
In 2017, Vibri Media Group have announced that it is going to add
SIIMA Short Film Awards category to recognise makers and actors of short films.[8] In September 2017, a
twitter emoji was released on the platform.[9]
^[ht://timesofindia.indiatimes.com/entertainment/events/hyderabad/Vishnu-Vardhan-Induriamp39s-success-story/articleshow/10945247.cms "Vishnu Vardhan Induri's success story"]. The Times of India. 2 December 2011. Retrieved 6 June 2020.
The ceremony was instituted in 2012 by
Vishnu Vardhan Induri, the founder of
Celebrity Cricket League.[1][2] Adusumilli Brinda Prasad is the chairperson of SIIMA. The Awards are presented in separate parts on two different days. On the first day the most promising upcoming South Indian film artistes are honoured at the Generation Next Awards, while the second day is reserved for the main SIIMA Awards. The Award nominees are selected by a jury of senior artistes and professionals and voted for by public polling.[3] The first SIIMA ceremony was held on 21 & 22 June 2012 at the
Dubai World Trade Centre.[4]
It is one of the most prominent entertainment
award ceremonies in
India. Unlike other South Indian film awards, SIIMA holds its ceremony abroad.[5] However, in 2021, SIIMA was conducted in
Hyderabad, India owing to the travel restrictions due to
COVID-19 pandemic.[6][7]
In 2017, Vibri Media Group have announced that it is going to add
SIIMA Short Film Awards category to recognise makers and actors of short films.[8] In September 2017, a
twitter emoji was released on the platform.[9]
^[ht://timesofindia.indiatimes.com/entertainment/events/hyderabad/Vishnu-Vardhan-Induriamp39s-success-story/articleshow/10945247.cms "Vishnu Vardhan Induri's success story"]. The Times of India. 2 December 2011. Retrieved 6 June 2020.