Ruben Rojas | |
---|---|
Nationality | American |
Movement | Contemporary art, urban art, design |
Website |
rubenrojas |
Ruben Rojas is a Santa Monica-based contemporary artist and designer known for his "Live Through Love" campaign and for co-founding the nonprofit company, Beautify Earth. [1] [2] [3] In 2017, Rojas was included in CBS Los Angeles' list of "Best Los Angeles Artists You Need To Know About," and later that year, the artist gave a TEDx talk about the regenerative power of outdoor art. [4] [5]
Rojas grew up in Panorama City and was a three sport athlete. [6] Early in his career, Rojas trained to become an orthopedic surgeon and worked in real estate. [7] After a decade feeling unfulfilled working in the corporate world, Rojas shifted his focus to art. [8] [9]
In 2013, Evan Meyer and Rojas co-founded the nonprofit to visually enrich their Santa Monica neighborhood and give back to their community through murals. [3] The organization was initially inspired by the spirit of the Burning Man festival and the revitalization efforts of the Wynwood Art District in Miami, Florida. [10] To date, the organization has facilitated the placement of over 120 murals in Santa Monica and has expanded to other locations such as Seattle, Brooklyn, Mexico and India. [3] [11] Beautify Earth has worked with clients including Zappos, American Express and Lexus who are interested in enhancing their viewership and social media engagement through outdoor art. [3]
In 2013, the same year he co-founded Beautify Earth, Rojas conceptualized his "Live Through Love" art and design campaign. [12] Rojas' intention for the project is to use art as a tool in service of social and personal change. [13] His signature style involves repetition of the word love in different colors in his handwriting. [14]
In 2019, Rojas launched his apparel line, promoting the same messages of his murals through clothing. [15] In 2020, Rojas' mask design was highlighted in the Los Angeles Times as being a fashionable way to stay safe during the COVID-19 pandemic. [16]
In 2019, Rojas created a T-shirt with a message that reads, "You can't quarantine love," donating proceeds to the United Way Los Angeles Pandemic Relief Fund. [17] That same year, the artist partnered with ABC7 to design a shirt to raise awareness and funds for people experiencing food insecurity, donating sale proceeds to the Feed SoCal campaign. [18]
Rojas has partnered with several brands, including BMW, Toms Shoes, Reebok and Our/Los Angeles distillery. [8] [12] [19]
Ruben Rojas | |
---|---|
Nationality | American |
Movement | Contemporary art, urban art, design |
Website |
rubenrojas |
Ruben Rojas is a Santa Monica-based contemporary artist and designer known for his "Live Through Love" campaign and for co-founding the nonprofit company, Beautify Earth. [1] [2] [3] In 2017, Rojas was included in CBS Los Angeles' list of "Best Los Angeles Artists You Need To Know About," and later that year, the artist gave a TEDx talk about the regenerative power of outdoor art. [4] [5]
Rojas grew up in Panorama City and was a three sport athlete. [6] Early in his career, Rojas trained to become an orthopedic surgeon and worked in real estate. [7] After a decade feeling unfulfilled working in the corporate world, Rojas shifted his focus to art. [8] [9]
In 2013, Evan Meyer and Rojas co-founded the nonprofit to visually enrich their Santa Monica neighborhood and give back to their community through murals. [3] The organization was initially inspired by the spirit of the Burning Man festival and the revitalization efforts of the Wynwood Art District in Miami, Florida. [10] To date, the organization has facilitated the placement of over 120 murals in Santa Monica and has expanded to other locations such as Seattle, Brooklyn, Mexico and India. [3] [11] Beautify Earth has worked with clients including Zappos, American Express and Lexus who are interested in enhancing their viewership and social media engagement through outdoor art. [3]
In 2013, the same year he co-founded Beautify Earth, Rojas conceptualized his "Live Through Love" art and design campaign. [12] Rojas' intention for the project is to use art as a tool in service of social and personal change. [13] His signature style involves repetition of the word love in different colors in his handwriting. [14]
In 2019, Rojas launched his apparel line, promoting the same messages of his murals through clothing. [15] In 2020, Rojas' mask design was highlighted in the Los Angeles Times as being a fashionable way to stay safe during the COVID-19 pandemic. [16]
In 2019, Rojas created a T-shirt with a message that reads, "You can't quarantine love," donating proceeds to the United Way Los Angeles Pandemic Relief Fund. [17] That same year, the artist partnered with ABC7 to design a shirt to raise awareness and funds for people experiencing food insecurity, donating sale proceeds to the Feed SoCal campaign. [18]
Rojas has partnered with several brands, including BMW, Toms Shoes, Reebok and Our/Los Angeles distillery. [8] [12] [19]