A major contributor to this article appears to have a
close connection with its subject. (March 2018) |
Renova (full name: Renova - Fábrica de Papel do Almonda, SA) is a Portuguese company that produces paper consumption goods (such as tissues and toilet paper). It is based in the city of Torres Novas, located in Médio Tejo, a NUTS3 subregion belonging to Centro region. [1] It is one of the most well-known industry brands inside and outside of the country. Their products are sold and advertised in countries like Japan, France, the UK, the United States, Belgium, and Spain. [2]
Renova's main products are tissues for domestic and sanitary use such as toilet paper, kitchen rolls, napkins, handkerchiefs, facials. Renova is also present in feminine hygiene products, wet wipes, and printing & writing paper. A major success in recent years is the unique Renova Black Toilet Tissue. [3]
It became known to a wider public (outside of Portugal) through an advertising campaign (first launched in 2002) that made use of sex appeal to sell toilet paper - something other companies didn't dare to do before. The campaign, using photos made by the French photographer François Rousseau, received special attention of the French magazine Photo, which promoted a photographic contest inspired by it (and sponsored by the company).
A major contributor to this article appears to have a
close connection with its subject. (March 2018) |
Renova (full name: Renova - Fábrica de Papel do Almonda, SA) is a Portuguese company that produces paper consumption goods (such as tissues and toilet paper). It is based in the city of Torres Novas, located in Médio Tejo, a NUTS3 subregion belonging to Centro region. [1] It is one of the most well-known industry brands inside and outside of the country. Their products are sold and advertised in countries like Japan, France, the UK, the United States, Belgium, and Spain. [2]
Renova's main products are tissues for domestic and sanitary use such as toilet paper, kitchen rolls, napkins, handkerchiefs, facials. Renova is also present in feminine hygiene products, wet wipes, and printing & writing paper. A major success in recent years is the unique Renova Black Toilet Tissue. [3]
It became known to a wider public (outside of Portugal) through an advertising campaign (first launched in 2002) that made use of sex appeal to sell toilet paper - something other companies didn't dare to do before. The campaign, using photos made by the French photographer François Rousseau, received special attention of the French magazine Photo, which promoted a photographic contest inspired by it (and sponsored by the company).