![]() | This article contains content that is written like
an advertisement. (February 2022) |
Industry | Alternative asset investment |
---|---|
Founded | 2016 |
Headquarters | New York |
Website |
rallyrd |
Rally is an alternative asset investment company which allows users to buy and sell equity shares in collectible assets. [1] The company was founded in 2016 and is headquartered in New York. [2]
The company was originally founded under the name "Rally Rd." Rally initially securitized classic cars and had a collection of nearly 30 vehicles. Each car was listed in a process similar to an initial public offering, with the first offering for a vehicle being completed in 2017. [3] [4] Since 2019, Rally expanded to providing more than 300 assets across categories including items such as art, wine, watches, sports collectibles, natural history artifacts, musical instruments and first-edition books. [5]
Rally registers each collectible item on its platform with the SEC as a security. [1] Investment cars are not registered for road use, but are stored in private warehouses in locations such as Upstate New York or Pennsylvania. [6]
As of March 2021, Rally had approximately 200,000 users with nearly $30 million of merchandise. The company has developed mobile applications for Android and iPhone devices. [2] [7]
In January 2018, Rally raised a $2.9 million seed round led by Social Leverage and other angel investors. [8] In 2020, the company closed a $17 million oversubscribed financing round,[ citation needed] while in May 2021, it raised $30 million in Series B funding led by Accel with other investors including Upfront Ventures and Social Leverage.[ citation needed]
In October 2021, Rally raised $15 million follow-on to their Series B round led by Wheelhouse, with participation from Josh Richards, Griffin Johnson, Noah Beck, John Stamos, Connor Schell, and Bill Simmons. [9] The total funding of the company since inception is approximately $65 million. [10] [11]
Rally has a fractional ownership model for those in the investing and the enthusiast communities. [12] The company sources a collectible for sale and creates a new entity as a subsidiary of an LLC. The startup then holds an SEC-registered offering where potential investors can view details about the collectible and, if desired, purchase one or more of the divided equity shares. When the offering is completed, there’s a 3-month hold period, after which the company’s mobile application provides a monthly trading window where new users can place bids and existing investors can place asks, allowing the equity shares to be traded on a marketplace. [8]
![]() | This article contains content that is written like
an advertisement. (February 2022) |
Industry | Alternative asset investment |
---|---|
Founded | 2016 |
Headquarters | New York |
Website |
rallyrd |
Rally is an alternative asset investment company which allows users to buy and sell equity shares in collectible assets. [1] The company was founded in 2016 and is headquartered in New York. [2]
The company was originally founded under the name "Rally Rd." Rally initially securitized classic cars and had a collection of nearly 30 vehicles. Each car was listed in a process similar to an initial public offering, with the first offering for a vehicle being completed in 2017. [3] [4] Since 2019, Rally expanded to providing more than 300 assets across categories including items such as art, wine, watches, sports collectibles, natural history artifacts, musical instruments and first-edition books. [5]
Rally registers each collectible item on its platform with the SEC as a security. [1] Investment cars are not registered for road use, but are stored in private warehouses in locations such as Upstate New York or Pennsylvania. [6]
As of March 2021, Rally had approximately 200,000 users with nearly $30 million of merchandise. The company has developed mobile applications for Android and iPhone devices. [2] [7]
In January 2018, Rally raised a $2.9 million seed round led by Social Leverage and other angel investors. [8] In 2020, the company closed a $17 million oversubscribed financing round,[ citation needed] while in May 2021, it raised $30 million in Series B funding led by Accel with other investors including Upfront Ventures and Social Leverage.[ citation needed]
In October 2021, Rally raised $15 million follow-on to their Series B round led by Wheelhouse, with participation from Josh Richards, Griffin Johnson, Noah Beck, John Stamos, Connor Schell, and Bill Simmons. [9] The total funding of the company since inception is approximately $65 million. [10] [11]
Rally has a fractional ownership model for those in the investing and the enthusiast communities. [12] The company sources a collectible for sale and creates a new entity as a subsidiary of an LLC. The startup then holds an SEC-registered offering where potential investors can view details about the collectible and, if desired, purchase one or more of the divided equity shares. When the offering is completed, there’s a 3-month hold period, after which the company’s mobile application provides a monthly trading window where new users can place bids and existing investors can place asks, allowing the equity shares to be traded on a marketplace. [8]