Company type | Public |
---|---|
Nasdaq: PUBM | |
Industry | Online Advertising |
Founded | 2006 |
Founder |
|
Headquarters | |
Key people | |
Website |
pubmatic |
PubMatic, Inc. develops and implements online advertising software and strategies for the digital publishing and advertising industry. [1] [2] PubMatic's sell-side, [3] real-time programmatic ad transaction advertising software [4] puts publishers of websites, videos, and mobile apps into contact with ad buyers by using automated systems, [5] while allowing users to opt-out of having their personal information collected on internet searches. PubMatic has a number of offices in countries around the world. [6]
PubMatic was founded in 2006 by brothers Rajeev Goel and Amar Goel, Anand Das and Mukul Kumar. [7] PubMatic software was developed in Pune, India.
In 2011 the company hired Steve Pantelick as CFO, [8] and in 2012 PubMatic raised $45 million from investors. [9]
In 2014 PubMatic acquired mobile ad server Mocean Mobile, formerly knows as Mojiva, for $15.5 million. [10]
In 2015, PubMatic opened an office in Latin America. [11]
By 2016, the firm was operating by storing most of its data on OpenStack private cloud servers. [12]
In January 2020, PubMatic launched an Identity Hub integrating identity partner IDs, including IAB DigiTrust, The Trade Desk Unified ID (UID 2.0), ID5, and LiveIntent. [3]
In February 2020, PubMatic released the OpenWrap SDK to enhance header bidding options for mobile publishers. [13]
In November 2020, PubMatic filed for an IPO in Nasdaq. [14] The company launched its IPO on 9 December 2020. Its clients in 2020 included Verizon, News Corp, Electronic Arts, and Zynga, with Verizon comprising about a quarter of Pubmatic's revenue during the previous year. [4]
PubMatic, for a fee, participates in online auctions to help advertisers buy and publishers sell media and advertising spots between various advertising companies. [15] [16] [17] The company also produces quarterly reports about advertising prices. [18] [19] [20]
Company type | Public |
---|---|
Nasdaq: PUBM | |
Industry | Online Advertising |
Founded | 2006 |
Founder |
|
Headquarters | |
Key people | |
Website |
pubmatic |
PubMatic, Inc. develops and implements online advertising software and strategies for the digital publishing and advertising industry. [1] [2] PubMatic's sell-side, [3] real-time programmatic ad transaction advertising software [4] puts publishers of websites, videos, and mobile apps into contact with ad buyers by using automated systems, [5] while allowing users to opt-out of having their personal information collected on internet searches. PubMatic has a number of offices in countries around the world. [6]
PubMatic was founded in 2006 by brothers Rajeev Goel and Amar Goel, Anand Das and Mukul Kumar. [7] PubMatic software was developed in Pune, India.
In 2011 the company hired Steve Pantelick as CFO, [8] and in 2012 PubMatic raised $45 million from investors. [9]
In 2014 PubMatic acquired mobile ad server Mocean Mobile, formerly knows as Mojiva, for $15.5 million. [10]
In 2015, PubMatic opened an office in Latin America. [11]
By 2016, the firm was operating by storing most of its data on OpenStack private cloud servers. [12]
In January 2020, PubMatic launched an Identity Hub integrating identity partner IDs, including IAB DigiTrust, The Trade Desk Unified ID (UID 2.0), ID5, and LiveIntent. [3]
In February 2020, PubMatic released the OpenWrap SDK to enhance header bidding options for mobile publishers. [13]
In November 2020, PubMatic filed for an IPO in Nasdaq. [14] The company launched its IPO on 9 December 2020. Its clients in 2020 included Verizon, News Corp, Electronic Arts, and Zynga, with Verizon comprising about a quarter of Pubmatic's revenue during the previous year. [4]
PubMatic, for a fee, participates in online auctions to help advertisers buy and publishers sell media and advertising spots between various advertising companies. [15] [16] [17] The company also produces quarterly reports about advertising prices. [18] [19] [20]