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Industry | Retail |
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Founded | 1903 |
Founder | William James Proud |
Headquarters |
Pitt Street, , Australia |
Area served | Sydney Brisbane Melbourne Perth |
Key people | William James Proud |
Products | Jewellery |
Revenue | A$600 million (2012) |
Parent | James Pascoe Group |
Website |
prouds |
Prouds the Jewellers (commonly referred to as Prouds) is an Australian jewellery business founded by William James Proud on Pitt Street, Sydney in 1903. [1]
Prouds was founded in 1903 by clock and watchmaker William James "Bill" Proud (1871–1931). [1] [2] In 1971 Hooker Corporation acquired Prouds' 72 stores [3] and subsequently the business was sold to Goldmark Jewellers. [3]
In 1996 Pascoes purchased the then 93-year-old Australian jeweller, saving it from administration. [4] In 1996, Prouds had 67 stores. This increased to over 195 in 2013. [5] [6] After the acquisition of Farmers, Prouds jewellery kiosks were included in some Farmers stores across New Zealand as store-within-a-store. [7] However, after the purchase of Angus & Coote, it was replaced with Goldmark, and Prouds is no longer marketed in New Zealand.
In February 2008 Prouds lost a case against the Australian Competition & Consumer Commission over 'illusory' 'was/now' price advertising. [8] [9] The Federal Court of Australia found two of Prouds' catalogues, for Valentine's Day and Mother's Day 2006, breached the Trade Practices Act 1974. [10]
Prouds reported annual income of NZ$707.6 million in 2008–2009. [11] In 2012 Prouds was reported as being the largest retailer by market share in Australia's estimated A$3.8 billion jewellery industry. [12] The same report estimated Prouds revenue as A$600 million. [12]
![]() | |
Industry | Retail |
---|---|
Founded | 1903 |
Founder | William James Proud |
Headquarters |
Pitt Street, , Australia |
Area served | Sydney Brisbane Melbourne Perth |
Key people | William James Proud |
Products | Jewellery |
Revenue | A$600 million (2012) |
Parent | James Pascoe Group |
Website |
prouds |
Prouds the Jewellers (commonly referred to as Prouds) is an Australian jewellery business founded by William James Proud on Pitt Street, Sydney in 1903. [1]
Prouds was founded in 1903 by clock and watchmaker William James "Bill" Proud (1871–1931). [1] [2] In 1971 Hooker Corporation acquired Prouds' 72 stores [3] and subsequently the business was sold to Goldmark Jewellers. [3]
In 1996 Pascoes purchased the then 93-year-old Australian jeweller, saving it from administration. [4] In 1996, Prouds had 67 stores. This increased to over 195 in 2013. [5] [6] After the acquisition of Farmers, Prouds jewellery kiosks were included in some Farmers stores across New Zealand as store-within-a-store. [7] However, after the purchase of Angus & Coote, it was replaced with Goldmark, and Prouds is no longer marketed in New Zealand.
In February 2008 Prouds lost a case against the Australian Competition & Consumer Commission over 'illusory' 'was/now' price advertising. [8] [9] The Federal Court of Australia found two of Prouds' catalogues, for Valentine's Day and Mother's Day 2006, breached the Trade Practices Act 1974. [10]
Prouds reported annual income of NZ$707.6 million in 2008–2009. [11] In 2012 Prouds was reported as being the largest retailer by market share in Australia's estimated A$3.8 billion jewellery industry. [12] The same report estimated Prouds revenue as A$600 million. [12]