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Industry | Alcoholic beverage |
---|---|
Founded | 1897 in
Honolulu,
Hawaiʻi, United States |
Headquarters | Los Angeles, CA |
Products | Beer |
Owner | Pabst Brewing Company |
Website |
www |
Primo Brewing Company is a Honolulu-based beer brewing company. The company claims the title "Hawai’i’s original beer". [1] The brand is currently owned and operated by Pabst Brewing Company.
Around 1897 or 1898, [1] the Honolulu Brewing & Malting Company was formed by Honolulu industrialist Alfred Hocking, launching the Primo lager brand in 1901. [2] From 1920 to 1933 prohibition caused Primo to halt operations. [3] Other important milestones include:
Primo and its parent company revitalized its distribution and marketing since 2007, reviving the iconic island brand. Primo is a key sponsor at many watersport events such as surf contests, and appears in many bars and stores throughout the state of Hawaii. [4] Although the front office is located in Honolulu, the main Pabst headquarters is in Los Angeles.
In May 2007, Keoki Brewing Company was bought by Hawaii Nui Brewing Company. [5] Portions of the island-based proceeds go to the Outrigger Duke Kahanamoku Foundation and toward preserving Hawaiian culture, land, and heritage. [6]
![]() | |
Industry | Alcoholic beverage |
---|---|
Founded | 1897 in
Honolulu,
Hawaiʻi, United States |
Headquarters | Los Angeles, CA |
Products | Beer |
Owner | Pabst Brewing Company |
Website |
www |
Primo Brewing Company is a Honolulu-based beer brewing company. The company claims the title "Hawai’i’s original beer". [1] The brand is currently owned and operated by Pabst Brewing Company.
Around 1897 or 1898, [1] the Honolulu Brewing & Malting Company was formed by Honolulu industrialist Alfred Hocking, launching the Primo lager brand in 1901. [2] From 1920 to 1933 prohibition caused Primo to halt operations. [3] Other important milestones include:
Primo and its parent company revitalized its distribution and marketing since 2007, reviving the iconic island brand. Primo is a key sponsor at many watersport events such as surf contests, and appears in many bars and stores throughout the state of Hawaii. [4] Although the front office is located in Honolulu, the main Pabst headquarters is in Los Angeles.
In May 2007, Keoki Brewing Company was bought by Hawaii Nui Brewing Company. [5] Portions of the island-based proceeds go to the Outrigger Duke Kahanamoku Foundation and toward preserving Hawaiian culture, land, and heritage. [6]