Industry | Snack |
---|---|
Founded | 2007 |
Founder |
|
Headquarters | Delaware, United States |
Owner | VSB OpCo, LLC |
Website |
popchips |
Popchips is an American brand of popped potato and corn products marketed as similar to potato chips. They are manufactured by processing potato starch at high pressure and temperature, in a process similar to that used for puffed rice cakes. [1]
Keith Belling is a co-founder and CEO of Popchips which was created in 2007. Belling teamed up with Patrick Turpin, and created a new popped chip. [2] The company created a chip that utilizes potato and corn products that are cooked at a high pressure and temperature. [3] Turpin co-founded Popchips, Inc., and serves as its President.
In November, 2015 David Ritterbush was named CEO of the company, replacing Paul Davis. [4]
The company was rated by Forbes as among America's top 20 most promising companies in 2011. [5] Forbes also reported that investors in the company included Ashton Kutcher, David Ortiz, Jillian Michaels, and Sean Combs. [6]
Popchips received widespread criticism for their May 2012 video ad campaign featuring actor Ashton Kutcher. [7] The campaign featured Kutcher as an Indian man 'looking for love' in a dating ad-style spoof. Kutcher's use of brown-face make up and a stereotypical Indian accent was deemed racially insensitive and offensive and received backlash from online viewers and members of the Indian-American community. [8]
Ashton Kutcher was the first celebrity to endorse the company, with 13 million followers on Twitter. Kutcher boosted the publicity of Popchips. [9] In 2012, Popchips also gained another celebrity endorser, Katy Perry. Since 2012, Perry featured in advertisements and also helped to launch her own flavour of Popchips, Katy's Kettle Corn. [10]
Since 2007, Popchips has won the following awards: [11]
One of the 8 Most Addicting Foods - Yahoo! Shine
Popchips provides its snack through a network of retail stores including Target, Safeway, and Walgreens [12] in the United States, Canada, United Kingdom, Ireland and also online.
Popchips are produced in a number of flavors in addition to the original flavor:
Potato
Potato Ridges
Industry | Snack |
---|---|
Founded | 2007 |
Founder |
|
Headquarters | Delaware, United States |
Owner | VSB OpCo, LLC |
Website |
popchips |
Popchips is an American brand of popped potato and corn products marketed as similar to potato chips. They are manufactured by processing potato starch at high pressure and temperature, in a process similar to that used for puffed rice cakes. [1]
Keith Belling is a co-founder and CEO of Popchips which was created in 2007. Belling teamed up with Patrick Turpin, and created a new popped chip. [2] The company created a chip that utilizes potato and corn products that are cooked at a high pressure and temperature. [3] Turpin co-founded Popchips, Inc., and serves as its President.
In November, 2015 David Ritterbush was named CEO of the company, replacing Paul Davis. [4]
The company was rated by Forbes as among America's top 20 most promising companies in 2011. [5] Forbes also reported that investors in the company included Ashton Kutcher, David Ortiz, Jillian Michaels, and Sean Combs. [6]
Popchips received widespread criticism for their May 2012 video ad campaign featuring actor Ashton Kutcher. [7] The campaign featured Kutcher as an Indian man 'looking for love' in a dating ad-style spoof. Kutcher's use of brown-face make up and a stereotypical Indian accent was deemed racially insensitive and offensive and received backlash from online viewers and members of the Indian-American community. [8]
Ashton Kutcher was the first celebrity to endorse the company, with 13 million followers on Twitter. Kutcher boosted the publicity of Popchips. [9] In 2012, Popchips also gained another celebrity endorser, Katy Perry. Since 2012, Perry featured in advertisements and also helped to launch her own flavour of Popchips, Katy's Kettle Corn. [10]
Since 2007, Popchips has won the following awards: [11]
One of the 8 Most Addicting Foods - Yahoo! Shine
Popchips provides its snack through a network of retail stores including Target, Safeway, and Walgreens [12] in the United States, Canada, United Kingdom, Ireland and also online.
Popchips are produced in a number of flavors in addition to the original flavor:
Potato
Potato Ridges