Podesta Baldocchi (Podesta [1] & Baldocchi [2]) is one of the oldest operating florists in San Francisco, founded in 1871. [3] [4]
Their headquarters on 224 Grant Avenue, with Italian marble artwork and tile floors, acquired from the 1915 Panama-Pacific International Exposition, was featured in Alfred Hitchcock's 1958 film Vertigo. [5] [6] [7] [8] [9] [10]
In September 1999, Podesta Baldocchi was sold to Gerald Stevens Inc., which once operated a network of 231 floral online locations, delivering flowers, in 28 markets in the United States. [4]
In November 2001, San Francisco native Marc Rovetti took ownership of Podesta Baldocchi. [11] [12] Marc's father had emigrated from Italy in the 1950s and had worked at Podesta Baldocchi before starting his own floral business. [13] Marc sold Podesta Baldocchi to the Rossi & Rovetti floral shop in 2001. [14]
Podesta Baldocchi (Podesta [1] & Baldocchi [2]) is one of the oldest operating florists in San Francisco, founded in 1871. [3] [4]
Their headquarters on 224 Grant Avenue, with Italian marble artwork and tile floors, acquired from the 1915 Panama-Pacific International Exposition, was featured in Alfred Hitchcock's 1958 film Vertigo. [5] [6] [7] [8] [9] [10]
In September 1999, Podesta Baldocchi was sold to Gerald Stevens Inc., which once operated a network of 231 floral online locations, delivering flowers, in 28 markets in the United States. [4]
In November 2001, San Francisco native Marc Rovetti took ownership of Podesta Baldocchi. [11] [12] Marc's father had emigrated from Italy in the 1950s and had worked at Podesta Baldocchi before starting his own floral business. [13] Marc sold Podesta Baldocchi to the Rossi & Rovetti floral shop in 2001. [14]