Look up pinkwashing in Wiktionary, the free dictionary.

Pinkwashing is a portmanteau word which combines " pink" and " whitewashing". The term is most often used to describe various forms of cause marketing.

Pinkwashing may refer to:

• Pinkwashing (breast cancer), the promotion of consumer goods and services using the pink ribbon that represents support for breast cancer-related charities
• Pinkwashing (LGBT), the promotion of the gay-friendliness of a corporate or political entity in an attempt to downplay or soften aspects of it considered negative

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