 | |
| Industry | Crowdfunding (food and beverage) |
|---|---|
| Predecessor | fundafeast |
| Founded | July 2015 |
| Founder | Cheryl Clements |
| Headquarters | , |
| Website |
pieshell |
PieShell was a crowdfunding website for food and beverage start-ups. The company was based in New York City, USA, and was launched by Cheryl Clements in October 2016. [1]
After working as a senior project manager with SAP SE software, Clements identified an unmet need for early stage funding for food and beverage start-ups. [1] [2] [3] In 2014 she launched a food crowdfunding platform called Fund-A-Feast, which she rebranded as "PieShell" in 2016. [1]
The business name "PieShell" was a tribute to her mother's pie business. [1] The site launched with four campaigns that included a hot dog truck and a ketchup product. [1] In mid-2017, PieShell was hosting around 30 campaigns. [1]
PieShell requires anyone wanting to launch a campaign on the site to first pledge to another active campaign; this is to foster a sense of community. [1] A campaign is initially hosted on a private page, and must raise 25% of its fundraising target from people with whom the people running the campaign have shared the link; once that milestone is reached, the campaign is made visible and open to the public. [1] People who give money can receive rewards from the campaign. [1]
The venture was financed in part by a GoFundMe campaign and initially operated out of a Spacious coworking space. [4] [5] The site made money by keeping 6% of the funds raised in a campaign. [2]
References
- ^ a b c d e f g h i Roberts, Nina (May 31, 2017). "PieShell Wants To Be The Crowdfunding Site For Food StartUps". Forbes. Retrieved August 5, 2017.
- ^ a b Stern, Gary M. (November 21, 2016). "Crowdfunding site PieShell targets the food and beverage niche". New York Business Journal. Retrieved August 5, 2017.
- ^ Cortese, Amy (February 27, 2017). "PieShell Helps Food Entrepreneurs Raise Funding, Step by Step". Locavesting. Retrieved August 5, 2017.
- ^ Hagan, Shelly (April 3, 2017). "People Are Paying to Work From Bars and Restaurants". Bloomberg. Retrieved August 5, 2017.
- ^ Mechling, Lauren (January 26, 2017). "Meet the Classpass of Coworking". Vogue. Retrieved August 5, 2017.
External links
Crowdfunding platforms | |
|---|---|
| Africa & West Asia | |
| Americas |
|
| Asia-Pacific | |
| Europe | |
| Defunct |
|
 | This corporation or company article is a stub. You can help Wikipedia by expanding it. |
 | This food and/or confectionery corporation or company-related article is a stub. You can help Wikipedia by expanding it. |
|
| |
| Industry | Crowdfunding (food and beverage) |
|---|---|
| Predecessor | fundafeast |
| Founded | July 2015 |
| Founder | Cheryl Clements |
| Headquarters | , |
| Website |
pieshell |
PieShell was a crowdfunding website for food and beverage start-ups. The company was based in New York City, USA, and was launched by Cheryl Clements in October 2016. [1]
After working as a senior project manager with SAP SE software, Clements identified an unmet need for early stage funding for food and beverage start-ups. [1] [2] [3] In 2014 she launched a food crowdfunding platform called Fund-A-Feast, which she rebranded as "PieShell" in 2016. [1]
The business name "PieShell" was a tribute to her mother's pie business. [1] The site launched with four campaigns that included a hot dog truck and a ketchup product. [1] In mid-2017, PieShell was hosting around 30 campaigns. [1]
PieShell requires anyone wanting to launch a campaign on the site to first pledge to another active campaign; this is to foster a sense of community. [1] A campaign is initially hosted on a private page, and must raise 25% of its fundraising target from people with whom the people running the campaign have shared the link; once that milestone is reached, the campaign is made visible and open to the public. [1] People who give money can receive rewards from the campaign. [1]
The venture was financed in part by a GoFundMe campaign and initially operated out of a Spacious coworking space. [4] [5] The site made money by keeping 6% of the funds raised in a campaign. [2]
References
- ^ a b c d e f g h i Roberts, Nina (May 31, 2017). "PieShell Wants To Be The Crowdfunding Site For Food StartUps". Forbes. Retrieved August 5, 2017.
- ^ a b Stern, Gary M. (November 21, 2016). "Crowdfunding site PieShell targets the food and beverage niche". New York Business Journal. Retrieved August 5, 2017.
- ^ Cortese, Amy (February 27, 2017). "PieShell Helps Food Entrepreneurs Raise Funding, Step by Step". Locavesting. Retrieved August 5, 2017.
- ^ Hagan, Shelly (April 3, 2017). "People Are Paying to Work From Bars and Restaurants". Bloomberg. Retrieved August 5, 2017.
- ^ Mechling, Lauren (January 26, 2017). "Meet the Classpass of Coworking". Vogue. Retrieved August 5, 2017.
External links
Crowdfunding platforms | |
|---|---|
| Africa & West Asia | |
| Americas |
|
| Asia-Pacific | |
| Europe | |
| Defunct |
|
|
| This corporation or company article is a stub. You can help Wikipedia by expanding it. |
| This food and/or confectionery corporation or company-related article is a stub. You can help Wikipedia by expanding it. |