Company type | Public |
---|---|
Nasdaq: PERI, TASE: PERI | |
Industry | Internet |
Founder | Yaron Adler Ofer Adler |
Headquarters | Holon, Israel |
Area served | Worldwide |
Key people | Tal Jacobson (CEO) Maoz Sigron (CFO) |
Revenue | US$ 640.3 million (2022) |
US$99.2 million (2022) | |
Number of employees | 500 (as of 14 March 2021) [1] |
Website |
perion |
Perion Network is a global technology company that provides digital advertising products and services. [2] It is headquartered in Holon, Israel, with offices in Tel Aviv, New York, Los Angeles, London, Chicago, Boston, Atlanta, Toronto, and Kiev. [3]
Perion was founded in 1999 by cousins Yaron and Ofer Adler. [4] [5] Soon after its founding, they raised $3.3 million in funding from private and institutional investors. The company went public on Nasdaq in January 2006 and was listed on the Tel Aviv Stock Exchange in 2007. [4] [6]
Perion was under the management of its original founders until August 2010, when Josef Mandelbaum was appointed CEO. [7]
Founded under the name IncrediMail, in November 2011, the company rebranded to Perion, deriving its name from the Hebrew word for productivity. [8]
In July 2014, Perion collaborated with CYREN, a provider of cloud-based security services, to enhance Perion's security and browsing applications. [9]
In August 2014, Perion extended its agreement with Microsoft's Bing search service, powering search in Perion products for desktop and mobile platforms. [10]
In September 2016, Josef Mandelbaum stepped down as CEO of Perion. [11] [12] During his tenure, Perion grew from a single-product company with an annual revenue of $29 million to over $300 million. [11]
In April 2017, Doron Gerstel assumed the role of CEO. [13] Under his leadership, Perion took initiatives to minimize the company's debt and enhance its "operational efficiency". [14] This period also saw the company broaden its reach into the digital television advertising sector. [15]
In October 2018, Perion's platform, MakeMeReach, received Google certification. [16]
In September 2021, MakeMeReach, a subsidiary of Perion, formed a partnership with Pinterest, allowing ad purchasing and data integration from major social platforms and Google. [17]
In February 2022, Perion received the Microsoft Supply Partner of the Year Advertising Award. [18]
In August 2022, Perion received the Stevie Award in the artificial intelligence category. [19]
In September 2022, Perion disclosed the results of a digital advertising campaign for Mercedes-Benz USA, noting a successful implementation of the cookieless strategy. [20]
In November 2020, CodeFuel, Perion's Search Technology division, entered into a four-year partnership with Microsoft Advertising. [21]
In February 2023, it was announced that Doron Gerstel would be stepping down as the CEO of the company and would be succeeded by Tal Jacobson, effective from 1 August 2023. [22]
In August 2011, Perion acquired the Redmond-based Smilebox for $25 million. [23] Smilebox is an application designed for creating slideshows, e-cards, invitations, and other digital photo albums. [24] [25]
In November 2012, Perion acquired Israel-based SweetPacks (or SweetIM), for approximately $41 million. [26] [27] SweetPacks specialized in producing a range of downloadable content for daily use. [28]
In January 2014, Perion took over Conduit's ClientConnect business in an all-stock transaction valued at $660 million. [29] [30] [31] Later, in June 2014, Perion acquired San Francisco-based Grow Mobile as it repositioned itself to emphasize business-to-business services. [32] [33] [34] After the acquisition, Grow Mobile was integrated into Perion Lightspeed, a platform that serves the advertising requirements of mobile app developers. [35]
In February 2015, Perion acquired MakeMeReach, a platform that helps app developers with social media advertising, for $15 million. [36] [37] Later, in December 2015, Perion acquired the digital advertising firm, Undertone, for $180 million. [38] [39]
In 2019, Perion acquired Septa Communications, a Kyiv-based AI company that provides ad performance analytics service, for $3.5 million. [40] [41]
By January 2020, Perion acquired Content IQ, a New York-based startup focusing on optimizing digital advertising through cookie-less tracking and analytics. [42] Later, in July 2020, Perion acquired assets from a digital publisher-centric ad-tech firm named Pub Ocean and subsequently integrated them into Content IQ. [43]
In 2021, Perion acquired a Tel Aviv-based video monetization platform, Vidazoo, for $93.5 million. [44] [45]
Perion provides digital technology services for advertisers and publishers, suited to various verticals, channels, and platforms. These include:
Perion's Wildfire Publisher Platform sources traffic from platforms including Facebook, Taboola, and Yahoo, [46] also collaborating with Microsoft Bing on search monetization. [47]
Perion also provides a tool called High Impact Advertising (HIA) that utilizes immersive media to enhance the advertising experience. [48]
In response to the growth of social advertising, Perion developed the Actionable Performance Monitoring (APM) platform, which consolidates data from multiple social platforms for campaign management. [49] The APM platform is compatible with social networks such as Facebook and TikTok. [49]
Company type | Public |
---|---|
Nasdaq: PERI, TASE: PERI | |
Industry | Internet |
Founder | Yaron Adler Ofer Adler |
Headquarters | Holon, Israel |
Area served | Worldwide |
Key people | Tal Jacobson (CEO) Maoz Sigron (CFO) |
Revenue | US$ 640.3 million (2022) |
US$99.2 million (2022) | |
Number of employees | 500 (as of 14 March 2021) [1] |
Website |
perion |
Perion Network is a global technology company that provides digital advertising products and services. [2] It is headquartered in Holon, Israel, with offices in Tel Aviv, New York, Los Angeles, London, Chicago, Boston, Atlanta, Toronto, and Kiev. [3]
Perion was founded in 1999 by cousins Yaron and Ofer Adler. [4] [5] Soon after its founding, they raised $3.3 million in funding from private and institutional investors. The company went public on Nasdaq in January 2006 and was listed on the Tel Aviv Stock Exchange in 2007. [4] [6]
Perion was under the management of its original founders until August 2010, when Josef Mandelbaum was appointed CEO. [7]
Founded under the name IncrediMail, in November 2011, the company rebranded to Perion, deriving its name from the Hebrew word for productivity. [8]
In July 2014, Perion collaborated with CYREN, a provider of cloud-based security services, to enhance Perion's security and browsing applications. [9]
In August 2014, Perion extended its agreement with Microsoft's Bing search service, powering search in Perion products for desktop and mobile platforms. [10]
In September 2016, Josef Mandelbaum stepped down as CEO of Perion. [11] [12] During his tenure, Perion grew from a single-product company with an annual revenue of $29 million to over $300 million. [11]
In April 2017, Doron Gerstel assumed the role of CEO. [13] Under his leadership, Perion took initiatives to minimize the company's debt and enhance its "operational efficiency". [14] This period also saw the company broaden its reach into the digital television advertising sector. [15]
In October 2018, Perion's platform, MakeMeReach, received Google certification. [16]
In September 2021, MakeMeReach, a subsidiary of Perion, formed a partnership with Pinterest, allowing ad purchasing and data integration from major social platforms and Google. [17]
In February 2022, Perion received the Microsoft Supply Partner of the Year Advertising Award. [18]
In August 2022, Perion received the Stevie Award in the artificial intelligence category. [19]
In September 2022, Perion disclosed the results of a digital advertising campaign for Mercedes-Benz USA, noting a successful implementation of the cookieless strategy. [20]
In November 2020, CodeFuel, Perion's Search Technology division, entered into a four-year partnership with Microsoft Advertising. [21]
In February 2023, it was announced that Doron Gerstel would be stepping down as the CEO of the company and would be succeeded by Tal Jacobson, effective from 1 August 2023. [22]
In August 2011, Perion acquired the Redmond-based Smilebox for $25 million. [23] Smilebox is an application designed for creating slideshows, e-cards, invitations, and other digital photo albums. [24] [25]
In November 2012, Perion acquired Israel-based SweetPacks (or SweetIM), for approximately $41 million. [26] [27] SweetPacks specialized in producing a range of downloadable content for daily use. [28]
In January 2014, Perion took over Conduit's ClientConnect business in an all-stock transaction valued at $660 million. [29] [30] [31] Later, in June 2014, Perion acquired San Francisco-based Grow Mobile as it repositioned itself to emphasize business-to-business services. [32] [33] [34] After the acquisition, Grow Mobile was integrated into Perion Lightspeed, a platform that serves the advertising requirements of mobile app developers. [35]
In February 2015, Perion acquired MakeMeReach, a platform that helps app developers with social media advertising, for $15 million. [36] [37] Later, in December 2015, Perion acquired the digital advertising firm, Undertone, for $180 million. [38] [39]
In 2019, Perion acquired Septa Communications, a Kyiv-based AI company that provides ad performance analytics service, for $3.5 million. [40] [41]
By January 2020, Perion acquired Content IQ, a New York-based startup focusing on optimizing digital advertising through cookie-less tracking and analytics. [42] Later, in July 2020, Perion acquired assets from a digital publisher-centric ad-tech firm named Pub Ocean and subsequently integrated them into Content IQ. [43]
In 2021, Perion acquired a Tel Aviv-based video monetization platform, Vidazoo, for $93.5 million. [44] [45]
Perion provides digital technology services for advertisers and publishers, suited to various verticals, channels, and platforms. These include:
Perion's Wildfire Publisher Platform sources traffic from platforms including Facebook, Taboola, and Yahoo, [46] also collaborating with Microsoft Bing on search monetization. [47]
Perion also provides a tool called High Impact Advertising (HIA) that utilizes immersive media to enhance the advertising experience. [48]
In response to the growth of social advertising, Perion developed the Actionable Performance Monitoring (APM) platform, which consolidates data from multiple social platforms for campaign management. [49] The APM platform is compatible with social networks such as Facebook and TikTok. [49]