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Industry | Marketing Technology |
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Founded | October 1, 2014 |
Founders | Lewis Gersh Tom Gibbons Robert Victor |
Headquarters | New York, NY |
Services | marketing and mailing services |
PebblePost is a New York-based marketing technology company founded by Lewis Gersh, Tom Gibbons and Robert Victor in 2014. [1] The company invented a marketing channel called Programmatic Direct Mail, which takes online web browsing intent data to send relevant direct mail. PebblePost was selected for The ARF's First Innovators A-List and named in the 2016 list of the 100 Most Exciting Startups. [2]
The company was founded by Lewis Gersh, Tom Gibbons and Robert Victor in 2014 and is headquartered in New York. [1] [3] Gersh has stated that at first the company had trouble finding support and was "mostly kicked to the curb with it" [4] but the founders persisted, raising a successful seed round [5] followed by the release of their Programmatic Direct Mail technology platform. [6]
In 2018 PebblePost gathered support and funds from Advance Venture Partners, Capital One Growth Ventures and other investors to close out the company's Series C round, which totaled $31 million. [7] [8] PebblePost has also received funding from RRE, Greycroft, Tribeca Venture Partners, and other investors in digital media. [9]
The company has filed for a number of various utility patents on the manufacturing of privacy complaint, targeted direct mail, which are pending for their digital-to-direct mail technology. [10] [11] In addition, PebblePost was granted the trademark for “Programmatic Direct Mail” on March 22, 2016. [12] PebblePost currently has approximately 51-200 employees [13] and is headquartered in the NoHo neighborhood of New York City. [14]
PebblePost is a digital-to- direct mail marketing platform that provides brands with a medium to reach shoppers at home with highly targeted mail. [7] [15] PebblePost operates by using clickstream data from brand's website visitors to help brands determine which customers are most likely to be interested in certain products at a given time, and then sends branded mail to them within 12–24 hours every day. [6] [16] [17]
PebblePost received positive reception with the release of the Programmatic Direct Mail platform, signing over 100 brand partners as well as a listing in ARF's First Innovators A-List. [2] [18] PebblePost was also included in another list of "Most Exciting Startups in New York" by the Berlin-based business magazine The Hundert, which included Business Insider's Henry Blodget and Karl-Theodor zu Guttenberg, chairman of Spitzer Partners as judges. [19]
Programmatic Direct Mail has been recognized by the United States Postal Service as part of "the next generation of direct mail". [20] Business Wire praised PebblePost as the first company to unite the power of digital advertising and the performance of physical mail. [7] Forbes Magazine noted PebblePost's fast growth and expansion in its ventures. [4] Kimberly Collins of the website ClickZ featured PebblePost in its "Martech Company of the Week", calling it "one technology that might be cutting through the noise." [2]
![]() | |
Industry | Marketing Technology |
---|---|
Founded | October 1, 2014 |
Founders | Lewis Gersh Tom Gibbons Robert Victor |
Headquarters | New York, NY |
Services | marketing and mailing services |
PebblePost is a New York-based marketing technology company founded by Lewis Gersh, Tom Gibbons and Robert Victor in 2014. [1] The company invented a marketing channel called Programmatic Direct Mail, which takes online web browsing intent data to send relevant direct mail. PebblePost was selected for The ARF's First Innovators A-List and named in the 2016 list of the 100 Most Exciting Startups. [2]
The company was founded by Lewis Gersh, Tom Gibbons and Robert Victor in 2014 and is headquartered in New York. [1] [3] Gersh has stated that at first the company had trouble finding support and was "mostly kicked to the curb with it" [4] but the founders persisted, raising a successful seed round [5] followed by the release of their Programmatic Direct Mail technology platform. [6]
In 2018 PebblePost gathered support and funds from Advance Venture Partners, Capital One Growth Ventures and other investors to close out the company's Series C round, which totaled $31 million. [7] [8] PebblePost has also received funding from RRE, Greycroft, Tribeca Venture Partners, and other investors in digital media. [9]
The company has filed for a number of various utility patents on the manufacturing of privacy complaint, targeted direct mail, which are pending for their digital-to-direct mail technology. [10] [11] In addition, PebblePost was granted the trademark for “Programmatic Direct Mail” on March 22, 2016. [12] PebblePost currently has approximately 51-200 employees [13] and is headquartered in the NoHo neighborhood of New York City. [14]
PebblePost is a digital-to- direct mail marketing platform that provides brands with a medium to reach shoppers at home with highly targeted mail. [7] [15] PebblePost operates by using clickstream data from brand's website visitors to help brands determine which customers are most likely to be interested in certain products at a given time, and then sends branded mail to them within 12–24 hours every day. [6] [16] [17]
PebblePost received positive reception with the release of the Programmatic Direct Mail platform, signing over 100 brand partners as well as a listing in ARF's First Innovators A-List. [2] [18] PebblePost was also included in another list of "Most Exciting Startups in New York" by the Berlin-based business magazine The Hundert, which included Business Insider's Henry Blodget and Karl-Theodor zu Guttenberg, chairman of Spitzer Partners as judges. [19]
Programmatic Direct Mail has been recognized by the United States Postal Service as part of "the next generation of direct mail". [20] Business Wire praised PebblePost as the first company to unite the power of digital advertising and the performance of physical mail. [7] Forbes Magazine noted PebblePost's fast growth and expansion in its ventures. [4] Kimberly Collins of the website ClickZ featured PebblePost in its "Martech Company of the Week", calling it "one technology that might be cutting through the noise." [2]