Paul Baines | |
---|---|
Born | May 9, 1973 |
Occupation | Academic |
Paul Baines (born 9 May 1973) is a British marketing academic, specialising in the topic of marketing for political parties and candidates. He is the professor in Political Marketing [1] at Cranfield University. He was the former Director of Business Development at the Middlesex University Business School and the former the Director for the Baines Associates Limited, [2] since 2008. In 2019 he joined the University of Leicester as Professor of Political Marketing and Associate Dean. [3]
Paul’s research has particularly focused on the application of market research and strategic marketing by political and corporate organisations in a political context. This includes marketing for political parties, government and special interest groups, war PR and propaganda, and lobbying, with market positioning, segmentation and persuasion as the key underlying dimensions.[ citation needed]
{{
cite web}}
: CS1 maint: numeric names: authors list (
link)
Paul Baines | |
---|---|
Born | May 9, 1973 |
Occupation | Academic |
Paul Baines (born 9 May 1973) is a British marketing academic, specialising in the topic of marketing for political parties and candidates. He is the professor in Political Marketing [1] at Cranfield University. He was the former Director of Business Development at the Middlesex University Business School and the former the Director for the Baines Associates Limited, [2] since 2008. In 2019 he joined the University of Leicester as Professor of Political Marketing and Associate Dean. [3]
Paul’s research has particularly focused on the application of market research and strategic marketing by political and corporate organisations in a political context. This includes marketing for political parties, government and special interest groups, war PR and propaganda, and lobbying, with market positioning, segmentation and persuasion as the key underlying dimensions.[ citation needed]
{{
cite web}}
: CS1 maint: numeric names: authors list (
link)