 | |
| Industry | clothing |
|---|---|
| Founded | 1997 |
| Headquarters | Putuo District, , |
| Products | maternity wear |
| Website |
www |
O.C.T. Mami ( simplified Chinese: 十月妈咪; traditional Chinese: 十月媽咪; pinyin: Shíyuè Māmi "October Mommy") is a Chinese maternity wear brand and manufacturer, headquartered in Putuo District, Shanghai. [1] As of 2014 it is the largest such company in the country. [2] The "O.C.T." in the company's English name refers to October, the tenth month of the year. In Chinese belief a pregnancy is ten months long. [3]
It was founded in 1997 by Zhao Pu "Paul" (赵 浦 [4]), [2] [5] a graduate of Nanjing University, [2] and his wife, Tu Wenhong (涂文虹 [4]). [5] Zhao had worked for an apparel manufacturer based in Taiwan before starting O.C.T. Mami. [6]
In 2007 the company's annual revenue was 70 million RMB ($9.6 million USD). That year the company signed a deal for the endorsement of Taiwanese actress Dee Shu, as part of its advertising campaign. [5]
References
- ^ " Contact Us Archived 2015-03-25 at the Wayback Machine." O.C.T. Mami. Retrieved on May 20, 2015. "地址：上海市普陀区金沙江路1340弄172支弄A区16号楼2-3楼 （新曹杨高新技术工业园 ）"
- ^ a b c Chan, Savio (陳少宏) and Michael Zakkour. China's Super Consumers: What 1 Billion Customers Want and How to Sell it to Them. John Wiley & Sons, 2014. Online: p. 164. ISBN 1118834747, 9781118834749. -- print: ISBN 978-1-118-83474-9 p. 164. (Subsection "Baby Boom", in Chapter 18: Marketing)
- ^ Chan, Savio (陳少宏) and Michael Zakhour. China's Super Consumers: What 1 Billion Customers Want and How to Sell it to Them. John Wiley & Sons, 2014. Online: p. 166. ISBN 1118834747, 9781118834749. -- print: ISBN 978-1-118-83474-9 p. 166. ("Baby Boom", start p. 164, in Chapter 18: Marketing)
- ^ a b Yang, Weiwei (杨维维). " 赵浦：十月妈咪初长成" ( Archive). Forbes China. August 28, 2012. Retrieved on May 27, 2015.
- ^ a b c Li, Shanyou, S Ramakrishna Velamuri, Dong Liang and Xu Leiping. " Balancing online and offline" ( Archive). Business Today (Indian business magazine). April 12, 2015. Retrieved on May 20, 2015.
- ^ Chan, Savio (陳少宏) and Michael Zakkour. China's Super Consumers: What 1 Billion Customers Want and How to Sell it to Them. John Wiley & Sons, 2014. Online: p. 165. ISBN 1118834747, 9781118834749. -- print: ISBN 978-1-118-83474-9 p. 165. ("Baby Boom", start p. 164, in Chapter 18: Marketing)
External links
- O.C.T. Mami (in Chinese)
 | This China-related article is a stub. You can help Wikipedia by expanding it. |
|
| |
| Industry | clothing |
|---|---|
| Founded | 1997 |
| Headquarters | Putuo District, , |
| Products | maternity wear |
| Website |
www |
O.C.T. Mami ( simplified Chinese: 十月妈咪; traditional Chinese: 十月媽咪; pinyin: Shíyuè Māmi "October Mommy") is a Chinese maternity wear brand and manufacturer, headquartered in Putuo District, Shanghai. [1] As of 2014 it is the largest such company in the country. [2] The "O.C.T." in the company's English name refers to October, the tenth month of the year. In Chinese belief a pregnancy is ten months long. [3]
It was founded in 1997 by Zhao Pu "Paul" (赵 浦 [4]), [2] [5] a graduate of Nanjing University, [2] and his wife, Tu Wenhong (涂文虹 [4]). [5] Zhao had worked for an apparel manufacturer based in Taiwan before starting O.C.T. Mami. [6]
In 2007 the company's annual revenue was 70 million RMB ($9.6 million USD). That year the company signed a deal for the endorsement of Taiwanese actress Dee Shu, as part of its advertising campaign. [5]
References
- ^ " Contact Us Archived 2015-03-25 at the Wayback Machine." O.C.T. Mami. Retrieved on May 20, 2015. "地址：上海市普陀区金沙江路1340弄172支弄A区16号楼2-3楼 （新曹杨高新技术工业园 ）"
- ^ a b c Chan, Savio (陳少宏) and Michael Zakkour. China's Super Consumers: What 1 Billion Customers Want and How to Sell it to Them. John Wiley & Sons, 2014. Online: p. 164. ISBN 1118834747, 9781118834749. -- print: ISBN 978-1-118-83474-9 p. 164. (Subsection "Baby Boom", in Chapter 18: Marketing)
- ^ Chan, Savio (陳少宏) and Michael Zakhour. China's Super Consumers: What 1 Billion Customers Want and How to Sell it to Them. John Wiley & Sons, 2014. Online: p. 166. ISBN 1118834747, 9781118834749. -- print: ISBN 978-1-118-83474-9 p. 166. ("Baby Boom", start p. 164, in Chapter 18: Marketing)
- ^ a b Yang, Weiwei (杨维维). " 赵浦：十月妈咪初长成" ( Archive). Forbes China. August 28, 2012. Retrieved on May 27, 2015.
- ^ a b c Li, Shanyou, S Ramakrishna Velamuri, Dong Liang and Xu Leiping. " Balancing online and offline" ( Archive). Business Today (Indian business magazine). April 12, 2015. Retrieved on May 20, 2015.
- ^ Chan, Savio (陳少宏) and Michael Zakkour. China's Super Consumers: What 1 Billion Customers Want and How to Sell it to Them. John Wiley & Sons, 2014. Online: p. 165. ISBN 1118834747, 9781118834749. -- print: ISBN 978-1-118-83474-9 p. 165. ("Baby Boom", start p. 164, in Chapter 18: Marketing)
External links
- O.C.T. Mami (in Chinese)
|
| This China-related article is a stub. You can help Wikipedia by expanding it. |