Claudia Norvina Soare, known professionally as Norvina, is a Romanian-born American Internet personality and cosmetics business executive. She has served as the president and creative director of Anastasia Beverly Hills, founded by her mother Anastasia Soare, since 2016.
She began her online career posting on YouTube and Instagram with beauty related content, and has filled in on James Charles's YouTube channel. She built her online presence separate from the work and branding of her mother. [1]
She began her work with her mother's company as the front desk person at her mother's salon, later working in marketing and corporate sales, and then the make-up side of the business starting in 2012. [2] [1] She has also worked as "every assistant" within the company. [3] She also spends large portions of her day working with social media marketing and in the cosmetics labs. [4] Soare used her skills and platform developed in social media to help grow the Anastasia Beverly Hills Instagram account. [1]
In 2016 she was named in WWD's "10 Most Wanted List: The 10 Most In-Demand Execs in Digital Fashion and E-Commerce." [5]
In 2016 she she became the president and Creative Director of Anastasia Beverly Hills. [3] She later launched a new side of the brand with the Norvina product line, notably the series of Norvina Pro Pigment Palettes starting in 2019. [6] [7] In 2021 she combined the launch of the Pro Pigment Palette no. 5 with gaming to create the 'Norvina Cyber City'. [6]
In 2020 she served as a judge on James Charles's reality competition web series Instant Influencer. Since 2021 she has appeared as a guest on multiple episodes on RuPaul's Drag Race along with several of its international spin-offs. Anastasia Beverly Hills provides a prize for many series of Drag Race.
Soare was born in Romania, the only child of Victor Soare, a ship captain, and Anastasia Soare ( née Bălămaci). In 1986 her father, while docked in Italy, went to the American embassy and asked for asylum, reaching the United States six months later. Soare and her mother were unable to immigrate until 1989. Her parents divorced in 1994. [8]
Her mother wanted to name her Norvina as a variation of her paternal grandfather's name, however Romanian law at the time forbade any non-Romanian names. [4] She went by Claudia and Norvina interchangeably growing up and has used Norvina professionally due to its distinctness. [2]
As of 2020 she lives in Beverly Hills, California. [2]
| Year | Title | Role | Notes |
|---|---|---|---|
| 2020 | Instant Influencer | Judge | |
| 2021 | RuPaul's Drag Race (season 13) | Guest | Episode: " Nice Girls Roast" |
| 2022 | RuPaul's Drag Race (season 14) | Guest | Episode: " The Ross Matthews Roast" |
| RuPaul's Drag Race Down Under (season 2) | Guest | Episode: " Drag Family Makeover" | |
| 2023 | RuPaul's Drag Race (season 15) | Guest | Episode: " Teacher Makeovers" |
| RuPaul's Drag Race Down Under (season 3) | Guest | Episode: " Terriers in Tiaras" | |
| Drag Race Brasil (season 1) | Guest | Episode: " Carnaval Makeover" | |
| Drag Race Germany (season 1) | Guest | Episode: " Finale" | |
| Drag Race Italia (season 3) | Guest | Episode: " Social Media Queens" | |
| Drag Race México (season 1) | Guest | Episode: " Snatch Game" | |
| Drag Race Philippines (season 2) | Guest | Episode: " Twinning: The Shequel" | |
| 2024 | RuPaul's Drag Race (season 16) | Guest | Episode: " Bathroom Hunties" |
- ^ a b c Robert, Yola. "How Claudia Soare Is Creating Her Own Name Within The Billion Dollar Anastasia Beverly Hills Empire". Forbes. Retrieved 2024-07-22.
- ^ a b c McCutchen, Maria (2020-04-30). "10 Things You Didn't Know about Claudia Soare AKA Norvina". TVovermind. Retrieved 2024-07-22.
- ^ a b "The President of Anastasia Beverly Hills Doesn't Use A Planner". Bustle. 2022-02-24. Retrieved 2024-07-22.
- ^ a b Battle, Marquaysa (March 27, 2019). "23 Impressive Facts About Norvina, The Woman Behind Anastasia Beverly Hills". cafemom.com. Retrieved 2024-07-22.
- ^ "Brand Story". Anastasia Beverly Hills. Retrieved 2024-07-22.
- ^ a b Christensen, Jordyn (2021-08-19). "Norvina On Her 'High Tech World', Running The Family Business & Being On The Front Foot In The Beauty Industry". Centennial World: Internet Culture, Creators & News. Retrieved 2024-07-22.
- ^ Abelman, Devon (2019-10-04). "Norvina Shares the Differences Between Her New Anastasia Beverly Hills Palettes". Allure. Retrieved 2024-07-22.
- ^ Allure (2017-02-06). "Immigrants in Beauty: Anastasia Soare". Allure. Retrieved 2024-07-22.
- Living people
- Romanian emigrants to the United States
- 21st-century American businesspeople
- 21st-century American businesswomen
- Romanian businesspeople
- Romanian Internet celebrities
- YouTubers from California
- American social media influencers
- American cosmetics businesspeople
- American women business executives
- American business executives
- Beauty and makeup YouTubers
- Businesspeople from Beverly Hills, California
Claudia Norvina Soare, known professionally as Norvina, is a Romanian-born American Internet personality and cosmetics business executive. She has served as the president and creative director of Anastasia Beverly Hills, founded by her mother Anastasia Soare, since 2016.
She began her online career posting on YouTube and Instagram with beauty related content, and has filled in on James Charles's YouTube channel. She built her online presence separate from the work and branding of her mother. [1]
She began her work with her mother's company as the front desk person at her mother's salon, later working in marketing and corporate sales, and then the make-up side of the business starting in 2012. [2] [1] She has also worked as "every assistant" within the company. [3] She also spends large portions of her day working with social media marketing and in the cosmetics labs. [4] Soare used her skills and platform developed in social media to help grow the Anastasia Beverly Hills Instagram account. [1]
In 2016 she was named in WWD's "10 Most Wanted List: The 10 Most In-Demand Execs in Digital Fashion and E-Commerce." [5]
In 2016 she she became the president and Creative Director of Anastasia Beverly Hills. [3] She later launched a new side of the brand with the Norvina product line, notably the series of Norvina Pro Pigment Palettes starting in 2019. [6] [7] In 2021 she combined the launch of the Pro Pigment Palette no. 5 with gaming to create the 'Norvina Cyber City'. [6]
In 2020 she served as a judge on James Charles's reality competition web series Instant Influencer. Since 2021 she has appeared as a guest on multiple episodes on RuPaul's Drag Race along with several of its international spin-offs. Anastasia Beverly Hills provides a prize for many series of Drag Race.
Soare was born in Romania, the only child of Victor Soare, a ship captain, and Anastasia Soare ( née Bălămaci). In 1986 her father, while docked in Italy, went to the American embassy and asked for asylum, reaching the United States six months later. Soare and her mother were unable to immigrate until 1989. Her parents divorced in 1994. [8]
Her mother wanted to name her Norvina as a variation of her paternal grandfather's name, however Romanian law at the time forbade any non-Romanian names. [4] She went by Claudia and Norvina interchangeably growing up and has used Norvina professionally due to its distinctness. [2]
As of 2020 she lives in Beverly Hills, California. [2]
| Year | Title | Role | Notes |
|---|---|---|---|
| 2020 | Instant Influencer | Judge | |
| 2021 | RuPaul's Drag Race (season 13) | Guest | Episode: " Nice Girls Roast" |
| 2022 | RuPaul's Drag Race (season 14) | Guest | Episode: " The Ross Matthews Roast" |
| RuPaul's Drag Race Down Under (season 2) | Guest | Episode: " Drag Family Makeover" | |
| 2023 | RuPaul's Drag Race (season 15) | Guest | Episode: " Teacher Makeovers" |
| RuPaul's Drag Race Down Under (season 3) | Guest | Episode: " Terriers in Tiaras" | |
| Drag Race Brasil (season 1) | Guest | Episode: " Carnaval Makeover" | |
| Drag Race Germany (season 1) | Guest | Episode: " Finale" | |
| Drag Race Italia (season 3) | Guest | Episode: " Social Media Queens" | |
| Drag Race México (season 1) | Guest | Episode: " Snatch Game" | |
| Drag Race Philippines (season 2) | Guest | Episode: " Twinning: The Shequel" | |
| 2024 | RuPaul's Drag Race (season 16) | Guest | Episode: " Bathroom Hunties" |
- ^ a b c Robert, Yola. "How Claudia Soare Is Creating Her Own Name Within The Billion Dollar Anastasia Beverly Hills Empire". Forbes. Retrieved 2024-07-22.
- ^ a b c McCutchen, Maria (2020-04-30). "10 Things You Didn't Know about Claudia Soare AKA Norvina". TVovermind. Retrieved 2024-07-22.
- ^ a b "The President of Anastasia Beverly Hills Doesn't Use A Planner". Bustle. 2022-02-24. Retrieved 2024-07-22.
- ^ a b Battle, Marquaysa (March 27, 2019). "23 Impressive Facts About Norvina, The Woman Behind Anastasia Beverly Hills". cafemom.com. Retrieved 2024-07-22.
- ^ "Brand Story". Anastasia Beverly Hills. Retrieved 2024-07-22.
- ^ a b Christensen, Jordyn (2021-08-19). "Norvina On Her 'High Tech World', Running The Family Business & Being On The Front Foot In The Beauty Industry". Centennial World: Internet Culture, Creators & News. Retrieved 2024-07-22.
- ^ Abelman, Devon (2019-10-04). "Norvina Shares the Differences Between Her New Anastasia Beverly Hills Palettes". Allure. Retrieved 2024-07-22.
- ^ Allure (2017-02-06). "Immigrants in Beauty: Anastasia Soare". Allure. Retrieved 2024-07-22.
- Living people
- Romanian emigrants to the United States
- 21st-century American businesspeople
- 21st-century American businesswomen
- Romanian businesspeople
- Romanian Internet celebrities
- YouTubers from California
- American social media influencers
- American cosmetics businesspeople
- American women business executives
- American business executives
- Beauty and makeup YouTubers
- Businesspeople from Beverly Hills, California