![]() The current logo, used since 2014.
[1] | |
![]() A Noel Leeming branch in
Newmarket, 2010. | |
Formerly | Noel Leeming Television |
---|---|
Company type | Subsidiary |
Founded | 1973Christchurch | in
Founder | Noel Leeming |
Number of locations | 68 stores (2022) [2] |
Parent | The Warehouse Group |
Website |
noelleeming |
Noel Leeming is a retail electronics chain that specializes in selling a wide range of products, including computers, household appliances, TVs, and audio equipment. With 66 stores, including 20 in Auckland, [3] Noel Leeming offers a larger selection of higher-value electronic goods compared to other chains under The Warehouse Group. [4]
In addition to its retail operations, Noel Leeming operates Tech Solutions, a service that provides support, installation, and learning assistance for technology users. This service caters to both in-store and in-home customers, offering comprehensive electronics and whiteware support. [5]
The brand was originally established as "Noel Leeming Television" in 1973, named after its founder. [6] The first Noel Leeming branch opened in Barrington Park Mall in Christchurch. [6] [7] Over time, the brand expanded throughout the South Island and opened its first North Island branch in Auckland in 1986. In mid-1992, the brand's founder, Noel Leeming, retired as managing director. The North Island expansion continued rapidly throughout 1993. [6]
In September 1996, Noel Leeming merged with Bond & Bond under the trading group "Pacific Retail Group." At that time, the group operated approximately 90 branches nationwide, consisting of both brands. [6]
In 2004, Gresham Private Equity acquired Pacific Retail Group and renamed it "Noel Leeming Group." [8]
The Warehouse Group purchased Noel Leeming Group from Gresham Private Equity for NZ$65 million, and the acquisition became effective on 10 December 2012. [9] In December 2013, Noel Leeming Group further expanded its services by acquiring Maclean Technology, a team specializing in delivering professional IT services to New Zealand companies. [10]
![]() The current logo, used since 2014.
[1] | |
![]() A Noel Leeming branch in
Newmarket, 2010. | |
Formerly | Noel Leeming Television |
---|---|
Company type | Subsidiary |
Founded | 1973Christchurch | in
Founder | Noel Leeming |
Number of locations | 68 stores (2022) [2] |
Parent | The Warehouse Group |
Website |
noelleeming |
Noel Leeming is a retail electronics chain that specializes in selling a wide range of products, including computers, household appliances, TVs, and audio equipment. With 66 stores, including 20 in Auckland, [3] Noel Leeming offers a larger selection of higher-value electronic goods compared to other chains under The Warehouse Group. [4]
In addition to its retail operations, Noel Leeming operates Tech Solutions, a service that provides support, installation, and learning assistance for technology users. This service caters to both in-store and in-home customers, offering comprehensive electronics and whiteware support. [5]
The brand was originally established as "Noel Leeming Television" in 1973, named after its founder. [6] The first Noel Leeming branch opened in Barrington Park Mall in Christchurch. [6] [7] Over time, the brand expanded throughout the South Island and opened its first North Island branch in Auckland in 1986. In mid-1992, the brand's founder, Noel Leeming, retired as managing director. The North Island expansion continued rapidly throughout 1993. [6]
In September 1996, Noel Leeming merged with Bond & Bond under the trading group "Pacific Retail Group." At that time, the group operated approximately 90 branches nationwide, consisting of both brands. [6]
In 2004, Gresham Private Equity acquired Pacific Retail Group and renamed it "Noel Leeming Group." [8]
The Warehouse Group purchased Noel Leeming Group from Gresham Private Equity for NZ$65 million, and the acquisition became effective on 10 December 2012. [9] In December 2013, Noel Leeming Group further expanded its services by acquiring Maclean Technology, a team specializing in delivering professional IT services to New Zealand companies. [10]