"Never Ever"
Single by Ayumi Hamasaki
from the album I am...
Released	March 7, 2001
Genre	Pop rock, alternative rock
Length	50:52
Label	Avex Trax
Songwriter(s)	Ayumi Hamasaki (lyrics) CREA (music)
Producer(s)	Max Matsuura
Ayumi Hamasaki singles chronology
" Evolution" (2001) "Never Ever" (2001) " Endless Sorrow" (2001)
Promotional Video
"Never Ever" on YouTube

"Never Ever" is the twenty-first single by Ayumi Hamasaki, released on March 7, 2001. This is her third single in a row to be composed by herself. In mid-October 2007, the third track on this single " Seasons (H-H Remix)", six and a half years after its release, appeared as the third most downloaded song in Japan for that time, according to mu-mo. ^[1]

Information

"Never Ever" was released only three weeks before her first compilation album, A Best. Like the latter album, she was forced by her record label, avex, to release this single. Although she had already incorporated pop-rock music in her work, this song is considered as her first real attempt to pop-rock music.

Commercial endorsements

"Never Ever" was used in a commercial for the Kirin Supli drinks. Hamasaki appeared in the TV ad. ^[2]

Track listing

1. "Never Ever" (Original Mix) – 4:41
2. "Never Ever" (Yuta's prayer mix)
3. " Seasons (H-H Remix)"
4. "Never Ever" (Project O.T. MIX)
5. "Never Ever" (Laugh & Peace MIX)
6. "Never Ever" (Empty Pot Shuttlecock Wood)
7. "Evolution" (Ayu Can Hear U Mix)
8. "Never Ever" (nicely nice hot stab remix)
9. "Never Ever" (tears of aquarius mix)
10. "Never Ever" (Original Mix -Instrumental-) – 4:41

Live performances

• March 9, 200: Music Station
• March 10, 2001: CountDown TV
• March 19, 2001: Hey! Hey! Hey!

Charts

Oricon Sales Chart (Japan)

• RIAJ certification: 3× Platinum

References

External links

• "Never Ever" information at Avex Network
• "Never Ever" information at Oricon

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