A naming firm is a type of marketing service that specializes in the linguistic art and science of product and company onomastics. [1] [2] [3]
Naming firms develop brand names and product names that are typically categorized as evocative, descriptive, invented or experiential. [4] They often suggest taglines or positioning statements, and might also consult on logo design and corporate identity. [5] Some agencies also include market research and consumer focus group testing. [6] [7] [8]
Most naming professionals provide trademark services as part of their process, vetting names through a global trademark screening. [9] Legal counsel is generally secured for trademark registration and application activities. [2] [10]
A naming firm is a type of marketing service that specializes in the linguistic art and science of product and company onomastics. [1] [2] [3]
Naming firms develop brand names and product names that are typically categorized as evocative, descriptive, invented or experiential. [4] They often suggest taglines or positioning statements, and might also consult on logo design and corporate identity. [5] Some agencies also include market research and consumer focus group testing. [6] [7] [8]
Most naming professionals provide trademark services as part of their process, vetting names through a global trademark screening. [9] Legal counsel is generally secured for trademark registration and application activities. [2] [10]